The Moto Guzzi Open House in Mandello del Lario, where the eagle brand celebrated its 95th anniversary in September, was a wonderful party. And it was made even more special for Guzzi bikers who belong to the “The Clan” community. A series of special initiatives and amenities were organised specifically for them, to make the open house a truly unforgettable experience.
Beginning with the special parking area, with access for people displaying The Clan membership card, and continuing with a welcome kit for existing members and for everyone who registered for membership during the open house by presenting their Moto Guzzi handbook.
Then there were special “fast lanes” for bikers wanting to visit the Moto Guzzi Museum and test ride the range; 80 Guzzi Clan members also had the opportunity for a free check-up on their bikes by Moto Guzzi mechanics, directly in the workshop of the Mandello factory.
The cherry on the cake was an “experience” for the community members: their photo against the background of the images of the communication campaign for the stunning new MGX-21. And thanks to an instant-win mechanism, 40 of them won a test ride on the powerful Moto Guzzi cruiser.
So, what are you waiting for Guzzi bikers? Join “The Clan”, the community where true bikers share their passion for the eagle brand. Members receive newsletters and enjoy benefits and exclusive initiatives.
After the Open House in Mandello, community fans met up at the INTERMOT 2016 motor show in Cologne, at the beginning of October: they were offered test rides on the main models in the Moto Guzzi range in the special outdoor area, and a welcome gift at The Clan desk on the Moto Guzzi stand.
Upcoming initiatives and events on the community website.
INFO:
theclan.motoguzzi.com/en
