VESPA COLOR DAYS: 21 AND 22 APRIL 2018
TWO UNMISSABLE DAYS DEDICATED TO VESPA
VESPA COLOR DAYS is an unmissable event: two days of fun dedicated to Vespa – on 21st and 22nd April 2018 – in Pontedera (Pisa province, Tuscany), where the Vespa was born in 1946.
To celebrate the fiftieth anniversary of Vespa Primavera (1968-2018), travel with us through history and explore the colourful world of Vespa. Join us in Pontedera, the hometown of the most famous scooter in the world where you will find:
Guided tours of the factory and production lines.
New exhibition areas of the Museum, displaying some of the rarest and unique models.
The 2018 Vespa special series will be available to ride in the beautiful Tuscan hills.
Official clothing and merchandise.
Live concerts in the city centre.
Street Food with various specialties.
And many other surprises!
Vespa lovers, enthusiasts, the curious, design lovers and friends of the iconic Italian brand, we look forward to seeing you at the Vespa colour days event and on two wheels, and very, very…coloured!
THE “FUTURPIAGGIO” EXHIBITION OPENS THE NEW PIAGGIO MUSEUM
Extending beyond the Vespa, the Piaggio Museum has undergone a complete overhaul, enlarging its exhibition space and collections to become the largest motorcycle museum in Italy and one of the biggest in Europe. Starting on21 April 2018the exhibition“FuturPiaggio – 6 lezioni italiane sulla mobilità e sulla vita moderna”(“6 Italian lessons on mobility an modern life”) presents the new areas to visitors together with the five spectacular permanent collections covering more than one hundred years of thrilling achievements.
So, on 21 April the new Piaggio Museum in Pontedera (Pisa) opens its doors with the exhibition “FuturPiaggio – 6 lezioni italiane sulla mobilità e sulla vita moderna” (“6 Italian lessons on mobility an modern life”), inspired by the eponymous book by Jeffrey Schnapp published for the Piaggio Group’s 130th anniversary.
Through an itinerary of great aesthetic impact, explicitly inspired by futurism and a celebration of motoring, the exhibition immerses the visitor in the spirit of the volume written by Schnapp (Professor of Romance Literature and Comparative Literature at the Architecture and Design department of Harvard) to mark the Piaggio Group’s 130-year history. Open until10 June 2018, the exhibition analyses the concept of mobility developed by the Group through its long history, and looks ahead to the future of today’s leading European player in light mobility.
After 18 years of successful operation reflected in 600,000 visitors, the Piaggio Museum has been completely renewed, with more than 250 valuable items displayed in an exhibition space that has been extended from 3,000 to more than 5,000 square metres. As a result, the Piaggio Museum has become the largest and most complete motorcycling museum in Italy, with unique pieces illustrating the history of the Piaggio Group and, simultaneously, the development of mobility. Because the Piaggio story is interwoven with every form of transport: ships, trains, aircraft, automobiles, scooters and motorcycles have all been manufactured by the company and its brands.
The increased exhibition space is the result of the addition of two completely new areas, which, like the original Museum, have been created through the restoration of former manufacturing sites. They display the new collections, one on the Piaggio and Ape brands, the second on the motorcycle and racing history of the Aprilia, Gilera and Moto Guzzi brands, which, together, boast an extraordinary 104 world championship titles in the various motorcycle racing categories, from MotoGP and Supermotard to Trial and Superbike.
THE PIAGGIO GROUP AT THE 96TH SALON AUTO MOTO
IN BRUSSELS FROM 12 TO 21 JANUARY 2018
AND ALSO HAS A STAND AT THE MOTOR BIKE EXPO IN VERONA, 18-21 JANUARY 2018. GALA EVENING WITH THE SPECIAL-QUEEN OF THE SHOW: MOTO GUZZI V9 BOBBER BY RUSTOM.
The Piaggio Group’s international “road show” at the motorcycle’s most important trade fairs continues: after the big event, the “Eicma” show in Milan last November, the Group went to Britain to present its many new product entries at the “Motor Cycle Live” show in Birmingham. The next date was in December, in Thailand, for the “Motor Expo” show in Bangkok.
Further events are already planned for the new year, to show the several scooter and motorcycles novelties: the Piaggio Group has a stand at the “Salon Auto Moto” in Brussels (96th Brussels Motor Show, 12-21 January 2018, Expo Brussels, autosalon.be) and at the “Motor Bike Expo” in Verona (The International Motorcycle Show, 19-21 January 2018, VeronaFiere, motorbikeexpo.it); in Verona, during the opening gala evening on 18 January, attended by the media and international guests, the special-queen of the show will be unveiled: a Moto Guzzi V9 Bobber by Rustom. Follow Wide magazine for reports and photos.
The celebrated French fashion house Saint Laurent is at Colette, from 27 November to 20 December 2017, on the first floor of the famous concept store in the heart of Paris, in Rue Saint-Honoré. The occasion is the presentation of the new Spring 2018 collection: Saint Laurent has created a series of exclusive pieces, including bags, jewellery, shoes, t-shirts, accessories. Many international brands have taken part in the creation of the items in the Saint Laurent collection, including Leica, Polaroid, Ruby, Baccarat and…Vespa! The Primavera model in a black livery, by Anthony Vaccarello for Saint Laurent. The height of elegance. Available exclusively from Colette in Paris until 20 December.
PRESENTATION IN KUALA LUMPUR OF THE POWERFUL APRILIA V4 BIKES
Aprilia Racing Manager Romano Albesiano on the saddle of the Tuono V4 1100 Factory at the event in Kuala Lumpur.
AT THE “APRILIA MOTOGP DINNER” WITH THE RACING TEAM, DEALERS AND FANS OF THE #BEARACER CLUB.
MotoGP rider Sam Lowes of the Aprilia Racing Team, a guest at the dinner, on the Aprilia RSV4 RF.
The “Aprilia MotoGP Dinner” hosted at the Sama-Sama Hotel in Kuala Lumpur, Malaysia, on Thursday 26 October 2017 (on the eve of the Sepang GP) was a very special event. The highlight was the official presentation – in front of an enthusiastic audience of dealers and fans of the Aprilia #bearacer club – of the powerful V4 motorcycles in the range: the Aprilia RSV4 RF and the Tuono V4 1100 Factory.
Completing the selection from the Aprilia offer (the brand is distributed in Malaysia by importer Naza Premira) were the Shiver 750 naked bike and the Aprilia SR Max 300ie maxi sports scooter, both decked out in special racing colours. There was also a stand dedicated to Aprilia accessories (“racing style” apparel and helmets).
The Aprilia Shiver 750 naked.
The Aprilia SR Max 300i: the racing scooter for grand touring.
REBIRTH OF A LEGEND, WITH A SPECIAL NUMBERED VERSION OF THE MOST POWERFUL AND TECHNOLOGICALLY ADVANCED VESPA EVER, THE HEIR TO THE SCOOTER THAT ASTONISHED EVERYONE AT THE GRUELLING “SIX DAYS INTERNATIONAL” TIME TRIAL IN VARESE IN 1951 BY WINNING 9 GOLD MEDALS.
Faces, smiles, bikers of all types and ages, styles, every Moto Guzzi model, new and vintage, whole families: Moto Guzzi Open House, the great annual event, always provides a fascinating “snapshot” of Guzzi bikers from all four corners of the earth.
These photo galleries for the readers of Wide is also dedicated to the heroes and heroines – all 15,000 of them! – who braved the bad weather this year to be there. The shots from Mandello del Lario, the homeland of the Eagle brand, pay tribute to an ever-lasting passion. And the next generation of Moto Guzzi bikers are already coming to the fore.
JORGE LORENZO’S APRILIA RSW 250 UP FOR AUCTION:
STARTING VALUE BETWEEN 110,000 AND 160,000 EURO.
RARE VINTAGE MOTO GUZZI BIKES ALSO ON SALE
On 15 October 2017, the Autumn Stafford Sale, an important event for collectors of motorcycles and spares, organised by the Bonhams auction house at the Staffordshire County Showground in Stafford, will be putting a host of vintage racing bikes up for auction; and that’s not all. Together with rare Ducati, MV Agusta, Laverda, Norton, Vincent, Honda and other old motorcycles going under the hammer, the Aprilia RSW 250 from the MotoGP championship of ten years ago will be one of the “top attractions” among the lots on sale.
The bike’s colours are those of the Fortuna Aprilia team, then the official Noale squad, with whom Jorge Lorenzo (born in Palma, Majorca, in 1987) won two championship titles: MotoGP World Champion in the 250 class in 2006 and in 2007. The prestigious and historic auction house (established in 1793) has put a value of between 110,000 and 160,000 on the motorbike.
A number of rare vintage Moto Guzzi bikes will also be going up for sale: a Moto Guzzi 498cc Superalce from 1947, with a starting value of between 3,400 and 6,800 euro; a Moto Guzzi 124cc Stornello Regolarità from 1966 (1,800-2,300 euro); a Moto Guzzi 124cc Stornello Scrambler from 1974 (1,600-2,000 euro); a Moto Guzzi 110cc Zigolo Project from 1963 (570-790 euro).
A YEAR AFTER THE SENSATIONAL DÉBUT OF THE SUPER TECHNOLOGICAL MGX-21 BAGGER ON AMERICAN SOIL, THE EAGLE BRAND MANUFACTURER WAS ONCE AGAIN A PROTAGONIST AT THE LEGENDARY BIKE RALLY: ALL OF THE 2017 MODELS AVAILABLE FOR TEST RIDES, POPULAR WITH THE THOUSANDS OF BIKERS ATTENDING THE BIGGEST BIKE RALLY IN THE WORLD.
Sturgis (USA), 10 August 2017 – A year after the sensational début of the bold and super technological MGX-21 bagger on American soil, Moto Guzzi was once again in South Dakota to take part in the largest motorcycle rally in the world: the legendary Sturgis Motorcycle Rally, now in its 77th edition.
From 4 through 13 August, deep in the American heartland and in front of a crowd of American bikers – the largest and most demanding in the world in terms of the large cruiser category – Moto Guzzi once again played a key role, lining up the entire revamped family of models powered by the sculpted 1400 cc twin-cylinder big bore and making them available for test rides: California Touring, Audace and Eldorado, obviously in addition to the most non-conformist bagger, loaded with technology and built in Mandello del Lario, the Moto Guzzi MGX-21“Flying Fortress”, which, right here on these same roads a year ago, made its grand entrance at the legendary rally with no reverential fear.
Between Main and 4th Street, the thousands of motorcycle enthusiasts were also be able to take an exclusive road test on the Moto Guzzi V7 III, the third generation of the V7 legend, which is celebrating its 50th birthday this year, as well as the V9 Roamer and V9 Bobber: models that attract new segments of bikers, drawing from the legendary heritage of the brand, made up of authenticity and passion, while at the same time always looking to the future in terms of style and innovation.
“CIAO, ITALIA!” EXHIBITION IN PARIS,
WITH A VESPA INSTALLATION
The exhibition “Ciao, Italia” – Un siècle d’immigration et de culture italiennes en France 1860-1960” (A century of Italian immigration and culture in France 1860-1960) –currently on show in Paris (Palais de la Porte Dorée, Musée de l’Histoire de l’Immigration) is dedicated to the Italians “qui ont fait la France” (“who made France”). The exhibition is open until 10 September 2017.
With 400 testimonials and archive documents from Italians who settled in France, works of art, music, films and successful products made in Italy – including the Vespa, the subject of an art installation comprising eight white scooters welded to one another – the exhibition is a tribute to a century of Italian presence in France and to the influence of the Belpaese on French life and culture.
The works on display, lent by French and Italian institutions, include items by leading artists such as Giovanni Boldini, Giuseppe de Nittis, Gino Severini, Filippo De Pisis.
APE PROTO EVOLUTION SHOW AT THE “ITALIA A ZANDVOORT” EVENT
“Italia a Zandvoort” – automotive and lifestyle event – is the most important Italian motoring event in the Netherlands. As in previous years, the 2017 edition (the weekend of 24-25 June) was a great success. Over the two days, the Zandvoort racetrack was devoted to everything to do with Italian automotives, and more besides. A party for the whole family, in perfect Italian style. Vehicle displays on the racetrack alternated with entertainment in the paddocks. There were exhibits of the best automobiles from the most famous Italian brands, performances on the racetrack, as well as attractions centring on Italian fashion and food.
A special guest this year was the Ape Proto Evolution team from Italy's Emilia-Romagna region, whose displays on the racetrack with a feisty Ape three-wheeler fitted out in racing style won loud applause: with their stunning turns, jumps and burn-outs, the rider and stuntman galvanised attention, especially among the young spectators. Davide Stefani, a pluri-champion in Ape proto competitions,tells us about the weekend:“Our performance on the Zandvoort circuit was really exciting; me as the rider and my cousins Filippo Trebbi, stunt man, and Vanni Valentini, mechanic. It all began because the organisers of ITALIA a ZANDVOORT were in touch with an Italian cameraman who had shot videos at a number of events in Italy; they were very taken with our show and greatly admire the Piaggio brand and Italy, so our group – Ape Proto Evolution – caught their attention. We got straight down to work to organise our participation in the Dutch event, with the support of our friend Luca Motta.
We left from our base in Ca’ Romano (in the village of Pennabilli, near Rimini) and set off for Zandvoort, in northern Holland, at 2:45 on Thursday 22 June, all ready to face the 1,500 km trip. We arrived on the Friday evening at 19:30 and our first stop was at the racetrack to introduce ourselves and get our passes for the event. On Saturday morning, super-excited, we were back at the circuit ready to do our two shows for the day. The public and the organisers were very pleased, and that wasn’t the end of it: on the Sunday we were back for three more displays, one in the morning and two in the afternoon. During the second show, the organisers organised a rally as a tribute to Piaggio, with a parade of new and vintage Vespa scooters ridden by Dutch Vesparados doing a lap of the circuit. A wonderful sight, which attracted great interest. At the end of the day, happy with our performance, we loaded up our Ape Proto Piaggio and set off the next morning at 3:45 to return to Italy.”
FOURTH EDITION OF THE ELECTRIC BICYCLE POWER FESTIVAL, IN LECCO (ITALY) FROM 12 TO 14 MAY. AN ADVANCED MOBILITY VEHICLE AND AN EXTRAORDINARY FITNESS TOOL, THE WI-BIKE WILL BE AVAILABLE TO VISITORS FOR EXCITING TEST RIDES.
Press conference, on stage: Roberto Colaninno, Chairman and CEO of the Piaggio Group. Run: Alessandro Bonan, TV journalist; Guests: Federica Fontana, showgirl; riders Sam Lowes (Aprilia Racing Team Gresini, MotoGP 2017); Lorenzo Savadori (Milwaukee Aprilia Racing Team, WSBK 2017); Ringo (host of the tv show "Lord of the Bikes", Sky One HD).