new colours for the Beverly 350 S, Vespa PX and Aprilia SRV 850
nuovi colori per Beverly 350 S, Vespa PX e Aprilia SRV 850
2014: THE LATEST IN THE PIAGGIO GROUP
SCOOTER RANGE
The photo teaser simply increased the palpable sense of anticipation among the remarkable number of journalists from all the world, who came to the Piaggio Group press conference on 5 November at 12:30. They were all there, waiting for the curtain to be lifted and for the scooter to appear.
EICMA 2013
The Vespa under the spotlights was a completely new two-wheeler, but one with an evocative name: Primavera. The same as the model that, in the early 1970s, bewitched a whole generation of youngsters yearning for independence, longing to move quickly and easily round the city. To be free in other words.
Like its precursor, the responsibility of the new Primavera is to continue to be the best-selling and most famous Vespa of all, a role played to perfection by the model it replaces, the LX. Technology, performance, safety, riding pleasure and respect for the environment: in the new generation of scooters introduced by the exclusive and revolutionary 946, the Primavera is the first Vespa intended for everyone.
THE MP3 RANGE IN AN LT VERSION: A DRIVER’S LICENCE IS ALL YOU NEED
The Vespa Primavera was not the only new scooter launched by the Piaggio Group, although inevitably it established itself as the queen of EICMA 2013. Co-starring roles were taken by the three-wheel vehicles – available on the market since mid-2013, but shown at an official international exhibition for the first time at EICMA – for which the Piaggio Group is the world leader, with the Mp3 and the Gilera Fuoco. The common denominator of all the three-wheelers presented by Piaggio is they are now available in LT versions, and so can be driven with a normal driver’s licence. From the lighter weight metropolitan Yourban 300 to the classic Piaggio Mp3 scooters, with 300 and 500 cc engines, for which two models are offered, Business and Sport. Mention should also be made of the unique hi-tech Hybrid, the world’s first three-wheeler with a hybrid engine, and the unconventional sporty Gilera Fuoco 500, the most powerful three-wheel scooter on the market today.
Within the Piaggio scooter range, the new Liberty 3V Full Optional was also making its first official appearance at an international motor show. The high-wheel scooter, one of the most popular best-sellers in the world with more than 800,000 shipments, has undergone a thorough make-over. Exceptionally low consumption and enhanced performance thanks to the new 3-valve injection engine. A new chassis, improved ergonomics and a higher load capacity: the new Piaggio Liberty 3V leads the field in its segment, and is available in a “Full Optional” version with standard windshield and top box. The Liberty 3V features the same cutting-edge engine fitted on the compact Piaggio Fly, the perfect representative of the global scooter for all urban mobility needs at any latitude.
NEW LIVERIES FOR THE BEVERLY, VESPA PX AND APRILIA SRV
Other announcements were in store: at EICMA 2013 the Piaggio Group also presented a host of new versions and colours for scooters already in catalogue. The Beverly 350 S now comes in a compelling black and white palette, giving this high-speed high-wheel model an even sportier look.
The legendary Vespa PX, aesthetically and mechanically the most traditional scooter, is now available in five colours: Grigio Dolomiti grey, Nero Lucido black, Montebianco white, Rosso Dragon red, Blu Midnight blue.
The world’s fastest and most powerful scooter, the formidable Aprilia SRV 850, driven by a roaring 90° V twin-cylinder with more than 76 hp, also available in a version with standard ABS and adjustable traction control, is now also made in a smart Wing Grey colour.