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A FLOWERING OF VESPAS



VESPA PRIMAVERA INTERPRETS THE YOUNGEST AND MOST DYNAMIC SPIRIT OF THE MOST POPULAR SCOOTER IN THE WORLD. THE RANGE EVOLVE WITH THE INTRODUCTION OF ABS FOR THE 125 AND 150 ENGINE CAPACITY MODELS, CONFIRMING THE ATTENTION TO SAFETY AND THE CONSTANT TECHNOLOGICAL EVOLUTION. AND THERE IS ALSO THE NEW PRIMAVERA TOURING SPECIAL SERIES. THE CHOICE IS YOURS!

VESPA PRIMAVERA 125 AND 150 ABS

With the introduction of the ABS, Vespa confirms its cutting-edge technology which has always marked its history and makes it one of the most modern, advanced and safe vehicles on the road today Vespa Primavera is also available with the ABS braking system for the 125 and 150 models, the so-called “small body” vehicles. The locking up of the front wheel during intense braking or due to slippery asphalt is generally the most significant hazard for motorbike and scooter riders and passengers. The adoption of the ABS antilock braking system is triggered precisely to prevent this danger, making the ride pleasant and entirely safe.

The front wheel on Vespa Primavera ABS has a speed detection system – a sensor and a tone wheel – which instantaneously measures its speed and deceleration compared to that of the scooter. The sensor dialogues with an electro hydraulic control unit, which activates the ABS system if the wheel decelerates abruptly, preventing locking and the consequent loss of control over the vehicle, thereby guaranteeing stability and efficient braking even on low friction coefficient surfaces. This sophisticated safety system, developed specifically for the Vespa “small bodies”, can also boast being lightweight, leaving the vehicle's kerb weight virtually unchanged in true Vespa tradition as one of the lightest scooters in the world. The new ABS system contributes to raising the already high safety level that the new Vespa Primavera and Vespa Sprint guarantee. The painstaking care taken in designing the various components has resulted in previously unseen levels of rigidity, but without compromising the weight of the structure. The safety and riding pleasure advantages are tangible, where riders will discover a Vespa with dynamic qualities and exceptional stability and handling. Vespa Primavera has also introduced a new type of front suspension, which provides a completely redesigned system capable of cutting sliding friction in half, increasing riding comfort and the ability to absorb bumps in the road. The wheel rim sizes also help provide maximum road safety.

NEW VESPA PRIMAVERA TOURING

Vespa Primavera is enriched by a new special range of Touring with accessories and aesthetic features inspired to travelling that Vespa has always embodied throughout its lengthy history. Vespa Primavera Touring, as the other Vespa models in this special outfitting, is enriched by a front and rear luggage rack both of which chromed that, as testimonial to the most classic Vespa iconography, greatly increase load carrying capacity and prepare the world's most popular scooter to take on any adventure packed journey. Touring's outfitting also includes a brown saddle matched with the new Silk Grey tint, elegant top fairing and a dedicated nameplate. The Vespa Primavera Touring series in available with Primavera engine capacity throughout the range, which are 50 2-stroke, 50 4-stroke 4V, 125 4-stroke 3V and 150 4-stroke 3V.

IT'S AN ALL-NEW VESPA

Vespa Primavera is back today, with a wealth of those values that produced the legend. Youthful, innovative, technologically ground-breaking, agile and dynamic, with an eye to the protection of the environment of which it is the star, the Vespa Primavera is the protagonist of its time, inheriting all the freshness and joy of life that go hand in hand with the story of a model that is a cult in the Vespa family tree. The new Vespa Primavera adopts some of the style and technical features of the Vespa 946 - the most esteemed and technologically advanced model ever created.
The Vespa story is one of continuous technical and style evolution that, right from the very first models, encouraged the on going development of the world's most famous and well-loved two-wheeler so it was always one step ahead of the social changes. The modifications from one model to the next were often minimal; sometimes they were more important, but never losing sight of the original idea that placed elegance, pioneering technology and enjoyable riding at the heart of the project.
During such a long, unique history, there have of course been real turning points marked by more definite renewal. Just a few milestones on the Vespa evolution path, that have influenced its course for generations.
It happened with the Vespa GS in 1955, when Vespa discovered a sporty spirit that could produce breath-taking performance. Those were the years of American Rock’n Roll, the years of a generation that wanted to run, and Vespa interpreted those dreams and needs to the letter. It happened in 1977, with the Vespa PX. From the ’70s on, the younger generations yearned to cross the borders and travel. They felt the need for a top-performing vehicle with a distinctly new style, more imposing and modern, suitable for a world racing towards social and technological revolution. The Vespa PX marked out that age, dictating the style of the various future Vespa families and becoming the most successful model (over three million were sold).
The Primavera steps forward as an important point of evolution in the Vespa story. During the design phase, every solution focused on increasing the level of comfort, safety and driving pleasure compared with the previous (and even recent) generations, continuing an evolution that, for almost 70 years and after more than 18 million vehicles sold over the five continents, makes Vespa the youngest and best-loved two-wheeler in the world.

EXQUISITE AND DYNAMIC STYLE

The Primavera is a highly modern Vespa, designed with the elegance of an exclusive style but without renouncing the comfort aspect. Thanks to the experience gained with the Vespa 946 project, the Piaggio Style Centre has carried out important, innovative work on the surfaces and sections of the bodywork, coming up with assertive design features that, without betraying the flowing form that every Vespa must have, still manage to add a new touch of up-to-date sparkle.
The Vespa Primavera inherits the exclusive, refined elegance of the Vespa 946 and maintains that formal spirit. But, despite adopting the special characteristics of the most prized Vespa of all time, it doesn't sacrifice the practicality and comfort of a Vespa for everyday use - the daily star of city journeys.
The Vespa Primavera uses the best technology of its time. Its design and development are greatly advanced compared with previous generations. The central part, with its distinguishing omega shape, improves the riding position and gives the most modern Vespa a clear style feature taken from the story of legendary models; it rises like a “backbone” up to the base of the handlebar. It's an elegant throwback to the “Vespini” of the ’60s and ‘70s, where the metal structure supporting the shield and steering equipment was left visible. The footrest is now narrower at the sides and, together with the reduced height of the saddle, allows riders of any height to easily rest their feet on the ground. A glance at the Primavera immediately brings to mind the most classic Vespa style; the Primavera adopts it with ease but, without indulging in over-easy vintage references, interprets it with an eye to the future. The tail is again pointed and tapered, just like on the first prototype that inspired the name "Vespa" because of its similarity to a wasp. The extended taillight also helps to give the body a streamlined appearance. The alternating convex and concave lines of the bodywork respect the most classic Vespa standards but, thanks to a painstaking study of the reflections generated on them by the light, they now express a definite modern feel. Soft, rounded forms blend with the tension of sharp lines that give the entire vehicle an extra touch of vitality. The turn indicators and LED daylight running lights are not excessively large, leaving space for the front shield; they are elegantly fitted flush with the bodywork, to avoid interfering with the clean lines of the Vespa Primavera.
The distribution of the handlebar coverings has been revolutionised compared with the most recent Vespa models, taking up the classic horizontal divide (typical of the most famous Vespas) once again. The handlebar commands for the main functions have been inserted in true “cuffs” which, thanks to the chrome-plating, seem to be separated from the rest (also from an aesthetic viewpoint) and explicitly echo that element which acted as a gear/clutch unit on the left side of the handlebar on the most classic models. The electronic part uses state-of-the-art technology but within the trapezoidal lines of the classic Vespa instruments. The front, circular headlight has a chrome-plated ring nut on the edge - one of the clearest stylistic elements of the first version of the Vespa Primavera, while the modern, elegant taillight uses LED technology. The design of the 11” alloy wheel rims is entirely new and, despite respecting the traditional number of five spokes, manages to reinterpret a classic Vespa element.
Following in the footsteps of the Vespa tradition, the flat, two-seat saddle is now more comfortable and practical, with the double stitching that distinguishes refined Italian leatherwork. The rear part is surrounded by the passenger grab handle made, of course, in the traditional and unmistakable chromium pipe.
The Primavera colours (MonteBianco, Blu Midnight, Rosso Dragon, Marrone Crete Senesi and Nero Vulcano) are also a throwback to the Vespa memory, playing with the two exclusive saddle colours to create refined new colour combinations that further enhance the new Primavera.

TECHNOLOGY: A REVOLUTIONARY PRIMAVERA

All-new, more rigid body: The steel sheet bodywork, that also acts as a support, is the element that makes the Vespa stand out from every other scooter in the world. The Vespa Primavera body is completely new, although it maintains a loyalty to a unique construction philosophy and consists of pressed, welded parts.
The precise design has produced previously unseen levels of rigidity, but without compromising the weight of the structure. The new position of the battery (in the central side member of the footrest) has increased the capacity of the helmet compartment to 16.6 litres (from 14.3 in the previous Vespa), further facilitating access to the engine for maintenance work (just be raising the helmet compartment). A new engine mounting system reduces vibrations: The engine is mounted on the body with a system of 2-position arms (only one position on the previous version) and uses a stop with double rubber absorption damper. As a result, the rider feels a notable reduction in vibrations in the various contact points (saddle, knobs and footrest). New front suspension: Despite maintaining the classic Vespa single arm suspension, the new Primavera has a completely redesigned system for reducing slide friction. The shock absorber is now fixed to the aluminium support that connects it to the wheel via a hinged pin, whereas previously it was fixed with two screws. For the driver, this technical innovation means far less friction and so greater comfort.

NEW 3-VALVE ENGINES

In the 125cc and 150cc versions, the Vespa Primavera is powered by an ultra-modern 3-valve engine - a family of engines that represents the most advanced technological step forward in the world of scooters, way ahead of its time in terms of excellent performance and minimum consumption and emission levels. The heart of the Vespa Primavera 125/150cc is a 4-stroke single cylinder air-cooled engine with a 3-valve (2 intake and 1 exhaust) single overhead cam and electronic fuel injection. It was designed and built in the Pontedera plant - one of the most advanced research & development centres in the world - with the goal of increasing performance and fuel economy while lowering polluting emissions. To ensure optimum performance levels, a painstaking study was carried out to reduce friction and improve the fluid dynamics.
The new crankshaft, with reduced button and bench capacity, the pivoted cam axle on bearings and the roller rockers have made a significant improvement in operating friction, all to the benefit of performance and fuel economy. The new bore and stroke values (respectively reduced and increased in relation to the previous 4-stroke engines) mean improved torque and acceleration response. In the search for the best performance/fuel consumption ratio, the 3 valve timing solution is the most effective because it improves intake, increasing engine efficiency compared to conventional 2 valve engines. The 3V distribution enables better fuel mixture loading movements in the cylinder; the combustion process is further refined by the new spark plug position, which simultaneously ensures improved cooling of the components in the head, as well as simplified maintenance.
The cooling system was the object of careful analysis, even through thermo fluid dynamic simulations, in order to further improve performance and thereby obtaining a significant reduction in mechanical noise and absorbed power. The electronic injection system on the Vespa Primavera is entirely new. An ultra-modern and technologically advanced unit designed by Piaggio specifically for this latest Vespa model.
The new free wheel electric starter, more quiet and efficient, goes perfectly with an engine so rich with technological content. Also, the automatic dry centrifugal clutch has been calibrated with the goal of maximizing performance and fuel economy at low speeds. The Primavera has a new CVT (purposely designed for the new Vespa) to reduce engine rotations when shifting up from a low gear to a high one. This reduces the gear change speed, improving consumption levels and comfort without compromising the excellent pick-up and acceleration that distinguish the long 4-stroke engine.
The 3V also has the important advantage of weighing less than its 2V predecessor. The extremely low fuel consumption figures (up to 64 km/l at an average speed of 50 km/h) and lengthy maintenance gaps (service every 10,000 km) mean very low running costs. The new Primavera is the youngest of the Vespa family; the true great grandchild of the legendary 50cc Vespini with which the first Primavera (from the 60's) shared the same dimensions and bodywork. The Vespa Primavera is also designed for youngsters, for those starting out with their first Vespa on the search for freedom. For these young Vespa enthusiasts, the new Primavera offers the choice of two engines, both 50cc: a fun, sparkling 2-stroke and a modern, advanced 4-stroke with 4-valve distribution.

The 2-stroke 50 cc engine in the Hi-Per2 series is intended for riders looking for more brilliant performance, perfect for getting around quickly in the city. The 4-stroke 50 cc engine boasts modern 4 valve timing that provides more lively acceleration: it is, in fact, the most powerful 4-stroke 50 cc engine on the market, with its 4.35 HP produced in a very linear way, along with excellent fuel economy and limited polluting emissions.

PRIMAVERA MEMORIES



The first Vespa Primavera emerged in 1968. This was the year that witnessed a new awareness amongst the younger generation, that suddenly wanted to yell for freedom. The year when every classic mould broke down, marking the history of western culture forever. From the universities of California to the squares of Paris, a new social group - that of young people - demanded a place in the front row of a fast-changing society.


Vespa Primavera made its first appearance in that tumult of ideas and fervour, becoming the star by making two wheels and an engine available to the changing world: it became the heroine of an unforgettable season. Nimble, innovative lines, sparkling performance, easy and fun to ride - Vespa Primavera was a breath of fresh air in a world hungry for change. It went on to become one of the most durable and best-loved models in the Vespa story.
Product

THE ALL-NEW VESPA SPRINT 150 S IS HERE



LIVELY, QUICK, AGILE AND LIGHT. VESPA SPRINT EMBODIES THE SPIRIT OF THE “SPORTY VESPINO”, THE LEGEND OF ENTIRE GENERATIONS OF YOUNG PEOPLE. NEW 2015: THE EXTREMELY SPORTY SPRINT 150 S VERSION, EQUIPPED WITH THE BRILLIANT 4T 3V ENGINE. AND NOW THE VESPA SPRINT 125, VESPA SPRINT 125 S AND VESPA SPRINT 150 S ARE AVAILABLE WITH THE ABS SYSTEM

THE ALL-NEW VESPA SPRINT 150 S IS HERE



The all-new Vespa Sprint 150 S enhancing the already extremely sport spirit thanks to a decisive line and appearance that, even when parked, convey a strong dynamic feel to this Vespa. The livery of the Vespa Sprint 150 S version is simple and appealing, putting emphasis on clean and sober lines while maintaining a minimalist stance with its exclusive Titanium Grey colour that, thanks to a small body, brings to mind the most aggressive models of the 70s. In perfect tune with the new tint are the dedicated graphics and the black seat, as are the large 12” wheel rims that in black add greater emphasis to its essential elegance. The S version is available with a 50cc 2-stroke, 125cc 3V and – for the first time ever on the Vespa Sprint – a brilliant 150cc 3V engine. Vespa Sprint 125 S and Vespa Sprint 150 S are available with the ABS system.

THE RETURN OF THE LEGENDARY “VESPINO”

The brand new Sprint is the most sporty and dynamic Vespa “small body” available. Its name recalls concepts which are intimately tied to the sporty Vespas of the ’60s and ‘70s. The new Vespa Sprint embodies the heritage of the fastest and most youthful Vespas, providing those same essential and indispensable elements that made it so successful with young people such as the sport design saddle and the rectangular headlight, details which the Vespa Sprint shares today. Just as the Vespa Primavera replaced the popular and widespread LX version, the Vespa Sprint replaces the Vespa S (the more sporty version of the Vespa LX), thereby continuing the Vespa tradition of using the same solid, tried and true technical base to create two significantly different models in terms of variation and target rider.
Vespa Sprint offers numerous bold aspects which strongly characterise it and set it apart. The saddle has an exclusive design, enhanced by a strictly black covering with a white line finish, a clear tribute to Vespa sport saddles. The convenient fold-away bag hook is still at the end, contributing to increasing the already significant cargo capacity of the Vespa Sprint. In fact, the 16.6 litre helmet compartment can easily accommodate a full jet helmet thanks to the space created by moving the battery into the central tunnel of the footrest. The square-shaped passenger handgrip is also new, which, along with the particular conformation of the footrest, ensures plenty of room for the pillion as well as correct space and a comfortable and safe posture.

DISTINCTIVE STYLISTIC FEATURES

The hard work of the Piaggio Group Style Centre gave the new Vespa Sprint various exclusive and strongly distinctive stylistic features. The instrument panel, protected by the hint of a spoiler, has a new black background for the speedometer, while the multifunction digital display now has aggressive red backlighting. The same colour scheme is applied in the new finish of the “neck-tie” on the shield. The experience gained in the 946 project, the most prized and technological Vespa of all time, can also be seen in the shape of the new rear-view mirrors, the modern design which integrates perfectly with the overall style of the Vespa Sprint. The headlight has the typical rectangular shape of sporty Vespas. The front daylight running lights are LED, as is the rear brake light. This is a tangible sign of a Vespa that, as always, looks toward the future without forgetting that stylistic tradition which made it a true ambassador of Italian design throughout the world.
The most characteristic technical elements on the Vespa Sprint are still its beautiful 12 inch, brand new design aluminium alloy wheel rims. This is the first time that such large diameter wheel rims and large tyres are mounted on a Vespa “small body”, similar to the ones on the GTS series Vespas. This and its other elements contribute to placing the Vespa Sprint between the Primavera and the GTS series, targeting riders who truly want the most from the Vespa small body.

A NEW VESPA IN A BRAND NEW BODY

Vespa Sprint is a child of the same design that gave birth to the Vespa Primavera. A cutting-edge project that uses the best available technology and an absolutely exceptional design. It is a true revolution with respect to previous Vespa small body generations. With the goal of guaranteeing the same ease and lightweight qualities of the previous Vespa S, but setting new standards in terms of comfort, space, riding pleasure and safety, Vespa Sprint is a complete revamping of shape and size, carrying on the path begun by the Vespa 946. The overall dimensions are still similar to those that marked the success of the Vespa LX and Vespa S, but an increase in some fundamental specific dimensions optimises the ergonomics, habitability and ease of use. The rider now has more legroom behind the shield and a new footrest that facilitates placing both feet on the ground, thanks in part to its particular shape. The proverbial Vespa easy handling is still ensured by the compact lateral size, but also by the reduced saddle height, just 790 mm from the ground. The tail is again pointed and tapered, just like on the first prototype that inspired the name "Vespa" because of its similarity to a wasp. In it, the extended taillight also helps to give the body a streamlined appearance.
The stylistic tributes to the Vespa heritage continue in the distribution of the handlebar trim: the classic horizontal separation returns, characteristic of the most famous Vespa models, while the electrical controls have been inserted in true “bracelets” which, thanks to the chromium finish, are actually separated from the rest and are clearly reminiscent of that element which acted as the gear/clutch assembly on some of the most classic models, located on the left side of the handlebar.
The instrument panel uses a high level of technology, but recalls the trapezoidal shapes of the most classic Vespa instrument panels. The headlight has a chromium frame once again, yet another plainly Vespa tradition style, while the taillight uses LED illumination technology.
The flat, two-up saddle is comfortable and spacious and has double stitching in accordance with customary refined Italian leather. The rear is surrounded by the passenger handgrip, made in sturdy and reliable chromium piping which on the Vespa Sprint is more square-shaped, in line with the sporty set up of the vehicle.



The Vespa Sprint colour schemes also stem from Vespa tradition. The three classic colours of Montebianco, Rosso Dragon and Nero Lucido are joined by two brand new, bold colour schemes: Blu Gaiola and Giallo Positano. All the colours are strictly matched with a black saddle.

THE TECHNICAL SIDE: REFINED CONSTRUCTION TECHNOLOGY

A new, more rigid body. The steel sheet bodywork has always made the Vespa stand out from any other scooter in the world. The Vespa Sprint body is new, although it maintains a loyalty to the construction philosophy of pressed, welded parts. The welding process takes place on a new and futuristic line which is completely automated and guarantees excellent quality and precision standards.
The precise design of the various components has allowed previously unseen levels of rigidity to be achieved, but without compromising the weight of the structure. Compared to the Vespa LX and Vespa S, the rigidity of the headstock has been increased by 36%, while the longitudinal bend has increased as much as 154%. The advantages are tangible in terms of safety and riding pleasure on the road, where riders will discover a Vespa with dynamic qualities and exceptional stability and handling. The new frame design has made it possible to move the battery into the central footrest tunnel, thereby increasing the space available for a helmet and other items in the helmet compartment. Also, since the helmet compartment is free of fixing screws it can be easily removed to facilitate accessibility for servicing.
Vibrations are eliminated thanks to the new engine mount system. The engine is mounted on the body with a system of 2-position arms (only one position on the previous version) and uses a stop with double rubber absorption damper. As a result, the rider feels a notable reduction in vibrations in the various contact points (saddle, knobs and footrest).
New front suspension. Despite maintaining a single arm, pin driven front suspension in typical Vespa tradition, the new Sprint has a completely redesigned system capable of reducing slide friction by half. The shock absorber is now fixed to the aluminium support that connects it to the wheel via a hinged pin, whereas previously it was fixed with two screws. Increasing suspension slide increases riding comfort and the ability to absorb any imperfections in the road which therefore keep the rider from feeling the bumps.

NEW 3-VALVE ENGINES: ECOLOGY, SAVINGS AND PERFORMANCE

Vespa Sprint is available in two displacements and three different engines: two 50 cc (two or four stroke) and a 125 cc with 3-valve timing that represents the cutting-edge of technology, performance and minimum fuel consumption and pollution levels. The new S version now features the brilliant 150cc 3V engine.
For both the 125 and 150 models, it is a 4-stroke air cooled engine with 3 valves (2 intake and 1 exhaust) single overhead cam and electronic fuel injection, designed and built in the Pontedera plant, in some of the most advanced research & development centres in the world, with the goal of increasing performance and fuel economy and lowering polluting emissions. To ensure optimum performance levels, a painstaking study was carried out to reduce friction and improve the fluid dynamics.
The new crankshaft, with reduced button and bench capacity, the pivoted cam axle on bearings and the roller rockers have made a significant improvement in operating friction, all to the advantage of performance and fuel economy. The bore and stroke values (respectively reduced and increased in relation to the previous 4-stroke engines) were designed to benefit torque and acceleration response. In the search for the best performance/fuel consumption ratio, the 3 valve timing solution is the most effective because it improves intake, increasing engine efficiency compared to conventional 2 valve engines. The 3V distribution enables better fuel mixture loading movements in the cylinder; the combustion process is further refined by the new spark plug position which simultaneously ensures improved cooling of the components in the head, as well as simplified maintenance.
The cooling system was the object of careful analysis, even through thermo fluid dynamic simulations, in order to further improve performance and thereby obtaining a significant reduction in mechanical noise and absorbed power. The electronic injection system is completely new. It is a new generation unit, technologically advanced and designed by Piaggio specifically for Vespa Primavera and Vespa Sprint.
The new free wheel electric starter, more quiet and efficient, goes perfectly with an engine so rich with technological content. Also, the automatic dry centrifugal clutch has been calibrated with the goal of maximizing performance and fuel economy at low speeds. Vespa Sprint uses a new variator that reduces engine speed before shifting, improving fuel economy and comfort without sacrificing the excellent acceleration and pick-up performance, a stand-out characteristic of this long-stroke 4-Stroke engine.
The 3V also has the important advantage of weighing less than its 2V predecessor.
The extremely low fuel consumption figures (up to 64 km/l at an average speed of 50 km/h) and lengthy maintenance gaps (service every 10,000 km) mean very low running costs.
The two 50 cc Vespa Sprint versions are dedicated to the very young rider, a tribute to the tradition which began in the ’60s when the legendary small engine capacity “Vespini” became the preferred mode of transpiration for the teens of that period.
The 2-stroke 50 cc engine in the Hi-Per2 series is intended for young riders looking for more brilliant performance to get around quickly in the city. The 4-stroke 50 cc engine boasts modern 4 valve timing that provides more lively acceleration: in fact, it is the most powerful 4-stroke 50 cc engine on the market, with its 4.35 HP produced in a very linear way, along with excellent fuel economy and limited polluting emissions.

VESPA SPRINT ABS

Vespa Sprint also come with ABS braking system. The of the Vespa Sprint 125 and 125S/150S versions feature an additional technological advancement aimed at increasing safety. The locking up of the front wheel during intense braking or due to slippery asphalt is generally the most significant hazard for motorbike and scooter riders and passengers. The adoption of the ABS antilock braking system is triggered precisely to prevent this danger, making the ride pleasant and entirely safe.
The front wheel on Vespa Sprint ABS has a speed detection system – a sensor and a tone wheel – which instantaneously measures its speed and deceleration compared to that of the scooter. The sensor dialogues with an electro hydraulic control unit which activates the ABS system if the wheel decelerates abruptly, preventing locking and the consequent loss of control over the vehicle, thereby guaranteeing stability and efficient braking even on low friction coefficient surfaces. This sophisticated safety system, developed specifically for the Vespa “small bodies”, can also boast being lightweight, leaving the vehicle's kerb weight virtually unchanged in true Vespa tradition as one of the lightest scooters in the world. The new ABS system contributes to raising the already high safety level that the new Vespa Sprint guarantees.
Product

INDIA: THE NEW
APE’ XTRA DLX



Mumbai, 23 March 2015 – Piaggio Vehicles Pvt. Ltd. (PVPL), the Indian subsidiary of the Piaggio Group, the leading manufacturer of light transportation solutions, has announced to the press and the dealer network the new ape’ Xtra Dlx, confirming its commitment to anticipating changing customer needs, with the focus on continuous improvement of product quality and service. At PVPL, the emphasis has always been on value creation, in both product design and performance, and the company has consistently gone to the market with its customers in mind.
While PVPL has been marketing the vehicle successfully for some years, the new ape’ Xtra Dlx presents a series of enhancements in style and functionality, while continuing to offer exceptional reliability, fuel efficiency and comfort. The changes introduced by PVPL on the vehicle reflect the evolving expectations of modern drivers in India today. The sheet metal body provides strength and stylish lines, together with a smart dashboard, new headlamps and new handlebar switches. The ape’ Xtra Dlx also features a new paint treatment for added gloss and better colour retention, as well as improved rust prevention, to ensure an even longer vehicle life. The initial response of customers to these eagerly awaited changes has been excellent.

Commenting on the new launch, Stefano Pelle, Chief Executive Officer of PVPL Pvt. Ltd., said: “Anticipating our customers’ needs, the ape’ Xtra Dlx has been conceived as a modern stylish vehicle with many new features, yet delivering the core values of exceptional reliability, fuel efficiency and comfort that have ensured the commercial success of the previous models for years.”
With the new style and enhanced features of the ape’ Xtra Dlx comes the same trust that almost 2 million customers have shown for more than 15 years. Today, the PVPL company is confident that the new version of the ape’ Xtra Dlx will continue to enhance the lives of its customers and assure further important growth in shipments and market share over the coming months, helping to consolidate the company’s leadership position on the three-wheeler market.

PIAGGIO VEHICLES PVT. LTD. 16 YEARS OF SUCCESS IN INDIA



Piaggio Vehicles Pvt. Ltd. is a 100% owned subsidiary of the Piaggio Group. The company commenced operations in India in 1999 with the launch of the ape’ three-wheeler brand (Ape is the Italian brandname, but an accent has been added in English: in Italian, “ape” means bee, whereas in English the association is with primates). The ape’ was an immediate success and has grown from strength to strength over the years. PVPL created and grew the market, and has sustained a leadership position in the diesel segment. Piaggio India is a leading player in the light transportation industry with a complete range of three- and four-wheelers in diesel, petrol, CNG, LPG fuel variants. The company’s products are not only endorsed by over 1.9 million satisfied customers across India but also exported to more than 35 countries worldwide.

In India, Piaggio created and leads the diesel three-wheeler segment with the ape’, which has become a benchmark for the category. In other words, any diesel three-wheeler is an ape’. PVPL controls more than 33% of the total three-wheeler market.
Piaggio India has a state-of-the-art manufacturing plant at Baramati in Maharashtra, with an installed annual production capacity of over 300,000 three-wheelers and 80,000 four-wheelers. With the completion of its advanced engines plant on the same location, it is also moving towards self-reliance.
ACCESSORIES

VESPA PRIMAVERA ACCESSORIES:
STYLE CUSTOMIZATIONS



As always in the history of Vespa, the new Primavera offers a wide range of accessories to customise your vehicle and improve riding comfort.
The Primavera top box is entirely painted in the same colour as the vehicle and enhanced by the famous chromed Vespa logo in relief and can hold a flip up helmet. The top box is also available with backrest. The chrome top box support bracket can also be used as a luggage rack.
Maximum protection is ensured by the anti-chip, high quality, methacrylate windscreen, customised with the Vespa logo, the support rods have a clear finish in line with the other aesthetic details.
Vespa Primavera can also be fitted with a top fairing - available in both transparent and tinted material - that elegantly completes the vehicle's design.
The chrome front and rear luggage racks with laser engraved Vespa logo are also one of the most classic accessories of every Vespa and testify the great traveller spirit that every Vespa has always possessed. The new Vespa Primavera is no exception.
The accessory range dedicated to comfort also includes the practical and easy to install leg cover providing optimal protection against the weather, thanks to the use of thermal material. The Vespa Primavera cover is characterised by the metal Vespa logo and ensures maximum stability even at high speed. The saddle cover and anti-theft device are integrated in the accessory.
The accessory line also includes the internal top box bag, the convenient side stand – in black painted steel – which makes easier to park the Primavera, and the outdoor vehicle cover, with Vespa logo and convenient openings to accommodate any accessories. An electronic alarm, installable with dedicated cable, and saddle-handlebar mechanical anti-theft device are available for Vespa Primavera.
The top box bag in natural or black leather and fully hand crafted add an additional precious touch to the Vespa Primavera. The top box bag is able to hold a jet helmet with visor and can be mounted on the top box support of the luggage rack.
The most exclusive accessories include the Country&Leasure kit, a 150X150 plaid with a side covered in a layer of waterproof nylon and a practical storage pocket for small objects. Once rolled up, the canvas fabric area enriched by leather elements remains in sight.



VESPA HELMETS, ALSO FOR BLUETOOTH

A wide range of modern design and attractive helmets accompany the Vespa Primavera, all enhanced by the legendary Vespa brand. These helmets are part of the VJ and VJ1 ranges, and are exclusive models branded Vespa and made in Italy with painstaking attention to finishing and quality of details. ABS shell and breathable, removable and washable interior padding, the VJ line of helmets is characterised by and external visor while VJ1 helmets are fitted with a handy retractable sun visor. The VJ and VJ1 helmet models can be fitted with a universal Bluetooth device that makes it possible to connect the helmet to a cell phone to answer and make calls in complete safety or a navigation system to receive, directly into the earphone, road directions.
Event

A DATE FOR EUROAPE 2015



Preparations are well underway for the annual international “EuroApe” meeting, which this year is being held in Trevi (province of Perugia), over the week-end of 25-26 April. Organised by the Ape Club of Italy, in cooperation with Trevi town council and Piaggio Commercial Vehicles, the two-day event offers a packed program of art, culture, food and wine, tours, games. A few tasters: a great Ape rally, from the oldest to the latest models, including the legendary Calessino; a tour to explore the beauty spots of Trevi (an old town famous for its olives and DOP oil); an “Ape Proto show” on the Trevano Ape Circuit; Ape-ritifs and suppers with a chance to try local Umbrian specialities. Also, an exhibition of photos of the world’s longest-lived commercial vehicle: “MyApe: Ape e territorio”, including the winning entries in the photo competition organised by the Trevi authorities on the theme “Ape People”.




View of Trevi (province of Perugia).

INFO AND PROGRAM ON THE EUROAPE 2015 OFFICIAL WEBSITE:
www.temperino.it
Event

ROME: THE PIAGGIO GROUP AT MOTODAYS 2015



The Piaggio Group was at the MOTODAYS 2015 show (Fiera Roma, 5-8 March) with the Piaggio and Vespa brands, as well as the Aprilia area (see the article in the Motorcycle section of this issue of Wide). The 2015 edition of the Rome exhibition – the seventh –attracted 145,000 visitors.

Piaggio Motodays 2015
One two-wheeler that could not be absent was the Vespa, the iconic scooter that made the Eternal City its natural stage, sustained by the values linking it to the history of Italian style. Visitors were able to admire all the models in the current Vespa range: the young Primavera, the sporty Sprint and the high-performance GTS, as well as the 2015 entry, the Vespa Sprint Sport. The exhibit included a number of scooters displaying the new graphics on the front shield and livery.


Also on display, a selection of Vespa accessories (jackets, sweatshirts, t-shirts, helmets). Representing the Piaggio Group together with the Vespa was the Mp3 range with a super-accessorised vehicle featuring a windshield, leg cover and mittens (for full protection in the winter); on the safety front, great interest was shown in the innovative Piaggio Safety Project backpack airbag, which can be worn over any type of clothing.

MP3 RIDING EXPERIENCE
Visitors to the Rome show had the chance to test the Piaggio three-wheeler range at the outdoor “riding experience”. The mixed road course was ideal to try all the capabilities of the three-wheeler, a fast, powerful vehicle that can be ridden with a normal driving licence and has created a new market segment and revolutionised the concepts of safety and riding pleasure in metropolitan mobility. Support was provided by the Piaggio team of testers, who explained the features of the models to visitors before they began their test ride (about 30 minutes) along a route around the exhibition centre.
Event

IN GOA: INDIA BIKE WEEK 2015
THE COUNTRY’S TOP TWO-WHEELER FESTIVAL



VESPA, MOTO GUZZI AND APRILIA AMONG THE PARTNERS FOR THIS GREAT EVENT, THE MOST IMPORTANT IN INDIA

An annual event no motorbike and scooter lover wants to miss, India Bike Week is held in Goa, a well-known coastal resort, at Vagator Beach. The 2015 edition was a great success, attracting visitors of all ages (and from every Indian state as well as from abroad) with its rich program of attractions (meetings, concerts, races) and the attendance of the top international two-wheeler manufacturers to present their latest products.
The Piaggio Group was there with stands displaying vehicles and accessories for the Moto Guzzi, Aprilia and Vespa ranges. The Goa festival was a special attraction for Vesparados from all over India, who travelled in to enjoy a week-end of stunt shows, music, tours in the local area with its wonderful scenery and beaches, and to take part in the popular Vespa Rally competitions. A good time for everyone, for an exciting panorama on the state of the art in India’s motorised two-wheeler industry.

India Bike Week 2015
ART

INDIA: THE VESPA INSPIRES ART



What happens when a group of young Indian artists get together to create works inspired by the Vespa? One answer comes from this video previewing the fantastic “Vespa Inspires Art” project.



The Vespa Inspiration Project – Preview
Here’s the story: last November, ten artists from all over India met up at the Famous Studio in Mumbai, under the “spell” of a common muse: the “Vespa Elegante” (a special edition model of the Vespa VX, available in two colours: Metallic Brown or Pearl White). The scooter was the starting concept for them to give free rein and colour to their imagination. And when the inspiration met the canvas, creativity poured from their palettes, producing art. We don’t want to say any more, but prefer to invite you to take a look at the magic created by the Vespa project. For the record, the winner was Ashish Prajapati. All the artists received recognition for their works, a delightful riot of colour. This is what the Vespa inspires: joie de vivre!



The Vespa Inspiration Project – The Full Story


DESIGN

PAOLA NAVONE’S “DOLCE VITA” VESPA
ON SHOW AT THE MAXXI MUSEUM IN ROME



“LOCAL ICONS. GREETINGS FROM ROME. PROGETTO ALCANTARA-MAXXI” IS THE ORIGINAL EXHIBITION AT THE MAXXI MUSEUM IN ROME UNTIL 7 JUNE: A POSTCARD FROM THE ETERNAL CITY SIGNED ALCANTARA



The exhibition “Local Icons. Greetings from Rome”, the result of a new project developed by the National Museum of XXI Century Arts in Rome and Alcantara, can be seen at the MAXXI until 7 June 2015. It provides a metaphorical tour of the Eternal City, through a creative re-interpretation of a series of symbolic objects embracing Rome’s cultural, historic and popular heritage.
“Today, it’s difficult to find objects that are authentic local icons,” explain the two curators, Giulio Cappellini for Alcantara and Domitilla Dardi Design Curator, MAXXI Architettura. Cappellini and Dardi decided to include a number of design objects closely linked with Italy, for a project that takes a contemporary look at the unique city that is Rome.


Gentucca Bini, Lanzavecchia+Wai, Laudani&Romanelli, Paola Navone, Patricia Urquiola, Stefano Giovannoni, Zanellato/Bortotto are the designers highlighted by Local Icons. Their memories of Rome are presented in oversize format on a rotating stand in the centre of the Carlo Scarpa room in the MAXXI museum. Paola Navone’s “Dolce Vita” immediately catches the eye: a tricolour Vespa PX with a red body, whose white polka dots and green saddle are in Alcantara®. An eclectic, high-quality material, re-interpreted for other objects in the exhibition. The display is yet another example of the versatility of the company (a top name in Made in Italy) and confirms, for the fourth year, the importance of the MAXXI-Alcantara project (a significant form of cooperation between business and institutions). “The project is a particularly effective reflection of the mission of the museum and its commitment to promoting and supporting today’s creative talents,” says Giovanna Melandri, Chair of the MAXXI Foundation.
When the Rome show closes, Navone’s cheerful Vespa scooter, a symbol of freedom and joie de vivre, will be displayed at the Piaggio Museum in Pontedera, in the “Vespa d’artista” collection of vehicles interpreted by contemporary artists and designers.

PAOLA NAVONE’S PROJECT. The author of the “Dolce vita” Vespa, international architect and designer Paola Navone, tells us about her creation: “This is a homage to Rome based on the tricolour interpreted with Alcantara®. A Vespa in the three colours, with an unusual interpretation of the saddle and white Alcantara® spots covering the entire body. A cheerful and humorous touch for a means of transport.” Memories return of holidays in Rome, immortalised in the famous film with Audrey Hepburn, strolls through the city alleys on warm summer evenings, suppers in the trattorie, the “dolce vita” of Hollywood on the Tiber of the 1960s. To re-live those days, just take a trip round Rome on a Vespa.

“LOCAL ICONS. Greetings from Rome. Progetto Alcantara-MAXXI”. Until 7 June 2015, at the MAXXI – Museo nazionale delle arti del XXI secolo, Rome.

INFO:
www.fondazionemaxxi.it

AUTARKIC OBJECTS: FROM THE VESPA TO THE LITTORINA



The MAXXI Museum in Rome is hosting another exhibition in which the Vespa plays a key role: “Architecture in Uniform” (subtitle: “Designing and Building for the Second World War”), a retrospective on the architects and “autarkic products” of the war and the postwar years. In this video clip, curator Jean Louis Cohen offers a sample of the exhibition, open until 3 May 2015.

Gli oggetti autarchici: dalla Vespa alla Littorina
PEOPLE

PETER MAAS: “VESPA, MAGNIFICENT OBSESSION”



AS A CHILD, HE DISCOVERED A VESPA IN HIS GRANDFATHER’S GARAGE: IT WAS LOVE AT FIRST SIGHT. FOR TWENTY YEARS HE HAS BEEN WORKING EXCLUSIVELY ON VINTAGE MODELS IN THE DUTCH TOWN OF RIJEN

When Peter Maas (“Maske” to his friends) was six, he took the key to his grandfather’s garage without telling anyone. Once inside the garage, he was fascinated by the shelves packed with carburettors and sparkplugs, by the old photos of his grandfather racing on the Assen track and, above all, by the Vespa scooter. That was the start of Peter’s obsession with old objects, especially old motorised two-wheelers. When he was 16, he bought a Vespa PK 50. This was followed by another Vespa, and another, and since 2006, the Italian two-wheeler has become his life and the core of his work: Peter buys, sells and restores Vespa scooters in his garage-shop-showroom “Maskes – Vespa Klassiekers” in Rijen in the Netherlands. He is particularly proud of his original GS 160, one of the most attractive models in the Vespa range from the 1960s, Maas’ favourite Vespa period.


In other words, that childhood prank, spurred by the typical curiosity of children, has led Maas to build a business he loves and to share his passion for vintage Vespas with hundreds of thousands of enthusiasts around the world. He is inviting them all to the first “Maskes Vespa Rally 2015”, to be held on 19 September, dedicated to Vespa scooters built before 1980. The event confirms his love, or, better, his obsession, for the fascinating vintage models.
In this popular video entitled “One Vespa leads to another”, Peter tells his story. The video was produced by the “Petrolicious” media channel, which specialises in vintage vehicles, and is available on YouTube.

ONE VESPA LEADS TO ANOTHER

INFO:
www.maskesvespaklassiekers.nl
www.petrolicious.com
PEOPLE

ANNAMARIA SENATORE’S
GENUINE APE



THE STORY OF A STREET-FOOD VENDOR AND HER PIAGGIO APE 50: HER MENU OFFERS FRESH FRUIT AND VEGETABLES IN THE SUMMER, WOOD-COOKED POLENTA IN THE WINTER. WELL-BEING, POETRY AND THE SONGS OF EDITH PIAF

“Dear Piaggio, I’m writing to tell you about something that began with one of your Ape 50 vans. I have been doing this for the last two years: the Genuine Ape has been an important turning point in my life, giving me the confidence to overcome difficulties by putting myself on the line and using my creativity. The result is this fantastic Ape, a great success at important events when participants are carefully selected, but also at festivals, shows and events. I want to go on developing my business whose attractions include not only genuine street food, but touches of poetry, inviting people to go back to the more authentic things in life.” Signed: Annamaria Senatore, Vianino di Varano de’ Melegari (Parma). The email sent to Piaggio caught our attention, because it recounts the story of the “on-the-road” business of an enterprising young woman from Emilia Romagna, a region with a tradition for good food and good living.

Annamaria tells us more: “I had the idea for the Genuine Ape in 2013, as a way to realise my dreams: freedom of movement, a desire to test myself and get involved in life on my own strengths; also, freedom of expression, to offer simple produce from the land. Thinking about these desires-needs, I began my new venture. I painted my Piaggio Ape green, with original creative touches, and set off loaded with fresh fruit for the riverside beaches of the Val Ceno, where I live. People were attracted by the voice of Edith Piaf from the loudspeakers. And off I went, cutting fresh melons and water melons, a refreshing snack for my customers. Over the months, I added more details to the Ape, and fresh flowers every day. What’s on offer? Seasonal produce, based on the rhythms of nature. So the menu changes according to the season, but the food is always simple, colourful and genuine. For example, in the summer I prepare fresh fruit salads to order, and fruit and vegetable extracts (in part using the produce of my small farm and other small local growers). I disply the provenance and nutritional values of every fruit. In the winter, I use a special wood stove to make polenta slices and pancakes, using organic flour from local producers.”
Annamaria has set a great example; and all it took was a small Piaggio Ape van, a versatile and cheerful work companion, to change her life for the better. Brava, Annamaria!

INFO ON FACEBOOK LAPE GENUINA:
www.facebook.com/pages/LapeGenuina
ANNIVERSARY
1955-2015: 60 YEARS OF IRRESISTIBLE APPEAL

HAPPY BIRTHDAY VESPA 150 GS!



60 years on and its appeal is still intact: “Lady” Vespa 150 GS made her society debut in 1955 and still has numerous admirers. The 150 GS was the first mass-produced “sport” version of the Vespa, based on the Piaggio Racing Team’s experience in competitive sport. The engine, with a series of technical solutions tested previously on the Vespa “Sei Giorni” (1952), had direct fuel injection and generated 8 bhp at 7,500 revs. The four-speed gearbox, long saddle and large 10” wheels established a new look for the Vespa line, making the GS a combative two-wheeler capable of breath-taking performance.
The model became a milestone in scooter history: its technical and aesthetic characteristics made its appeal so powerful that it was described as the best-looking scooter ever produced. And it is still one of the most sought-after models among collectors today.

Launched in 1955, the Vespa 150 GS (Gran Sport) is described by experts as “the most popular, imitated and fondly remembered model”. It introduced numerous innovations: the 150cc engine, 4-speed gearbox, standard long saddle, “faired” handlebar-headlamp unit, 10” wheels. This Vespa achieved the 100 km/h “target”. The design changed too, with a much more aerodynamic body. The 150 GS was followed by the Vespa 160 GS in 1962, developed to continue the market success of its predecessor, with a completely new design. The exhaust silencer, carburettor and suspension were also new. The power output was 8.2 bhp at 6,500 revs. Next came the Vespa 150 GL, in 1963: another new design for what has been called “one of the best-looking Vespas produced by Piaggio designers”. The handlebar, trapezoid headlamp, front mudguard and trimmed-down rear lids were all new.

TECHNICAL SPECIFICATIONS



  • Vespa GS.
  • Year: 1955.
  • Production colour: silver.
  • Engine: two-stroke single-cylinder.
  • Bore: 57 mm.
  • Stroke: 57 mm.
  • Engine size: 145.6 cc.
  • Top speed: 101 km/h.
  • Suspension: helicoidal springs and hydraulic shock absorber on both wheels.
  • Brakes: drum.
  • Tyres: 3.50-10”.
Anniversary

2000-2015: 15 YEARS WITH THE PIAGGIO MUSEUM


HAPPY BIRTHDAY MUSEUM: THE NUMBER OF VISITORS HAS GROWN WITH YOU

On 28-29 March 2000, a double inauguration marked the public opening of the Piaggio Museum, the culmination of years spent patiently collecting and organising the company’s historic legacy. The project – said the company house organ at the time – “was not for a storeroom or warehouse of finished historically documented objects, but for a dynamic location alternating exhibitions of Piaggio’s great historic and production heritage. An indispensable condition was the preservation of the industrial architecture of the manufacturing site, transformed from a factory into an exhibition space combining the story of the company and the people who worked there with displays of the results of their work, and, above all, with that all-Italian legend, the Vespa.”



In its first two months alone, the Museum welcomed 10,000 visitors: this was the start of the “long love story” of the last 15 years, during which Piaggio enthusiasts and tourists from all over the world have travelled to Pontedera (in the province of Pisa) to visit the Museum, a veritable “temple” of the best loved of the symbolic products made in Italy, the Vespa. One figure in particular is a special birthday gift for the Piaggio Museum: in 2014, it welcomed 43,416 visitors! In 2003, the Piaggio Museum received the prestigious Impresa e Cultura award as the best Company Museum and Archive in Italy. It also houses the impressive Piaggio Historic Archive, visited by academics from around the world.


THE VESPA, PIAGGIO, GILERA, CIAO, APE HISTORIC COLLECTIONS. The Piaggio Museum is a place with a great story to tell. It occupies the three thousand square metres of the former Tool Shop, one of the oldest facilities of the Pontedera factory, and is a shining example of the conversion of an industrial site. The Museum has been designed to conserve the historic legacy of a major Italian company. Its displays are testimonials to the creativity of product designers Giovanni Casiraghi, Luigi Pegna, Corradino D'Ascanio and to the generations of men and women who transformed and built civil society and left their imprint on the growth of the community. More than one hundred years of excellence in creativity, technological expertise and entrepreneurial capabilities.

The Piaggio Museum’s Permanent Exhibition houses collections of historic Piaggio, Vespa and Gilera vehicles. Unique, original, fascinating, in some cases bizarre, these items are milestones in the history of transport. They include the rarest and smartest Vespa scooters that inspired great artists like Salvador Dalì, the two-wheelers with dustbin fairings developed to beat the speed and reliability records of the 1950s, the extraordinary stainless steel train, an example of the technological knowhow achieved by Piaggio in the 1930s before the invention of the Vespa, as well as creative versions of the legendary Ciao moped and the Ape three-wheeler.

In addition to the Vespa and the other Piaggio products, the Museum also displays the most prestigious Gilera motorcycles. From the first model launched in 1909 to today, via the models from the 1950s like the Saturno and the Gilera 500, which set a whole generation of sports fans dreaming.

INFO:
www.museopiaggio.it

A VIBRANT PLACE YOUNGSTERS LOVE



The Piaggio Museum in Pontedera (in the province of Pisa) is a dynamic place: its Auditorium hosts numerous conferences and top-quality shows, while the temporary Exhibition area is a venue for important themed exhibitions and the works of contemporary artists. A vibrant centre popular among young people, for whom it organises numerous activities with Italian and international schools. Special events and concerts are not a rarity here, quite the contrary. Take a look at this music video of the “Peppermints” girl band. It was shot at the Piaggio Museum and on location in Pontedera and Pisa, with the Leaning Tower providing the backdrop. During the filming, the young Italian singers (who represented San Marino at the Junior Eurovision Song Contest, Malta 2014) were accompanied by a cheerful team of Vespa riders, and assisted by Maurizio Seymandi, an important author, lyricist and TV presenter

INFO:
www.thepeppermints.eu

THE PEPPERMINTS – BREAKING MY HEART
Style
NEW MERCHANDISING & LIFESTYLE CATALOGUE

VESPA IN MY EVERYDAY LIFE



One of the world’s favourite Italian brands is the label for a range of delightful objects that brighten up the day. Take a look through the Vespa 2015 merchandising & lifestyle catalogue (by Forme) to discover a host of ideas: for the home, the office, leisure and gifts for your Vespa rider friends. Original design and quality materials are the distinguishing characteristics of these products. The only real difficulty is resisting the temptation to collect them all and give your daily routine an extra touch of fun and colour. But why bother to resist? As Oscar Wilde said: “I can resist anything except temptation.” And these items with the Vespa label are truly irresistible temptations. Here are some of the new entries, selected from the many items in the catalogue.

HISTORICAL MOOD. The “metal collection” is a range of metal objects coated with a high-resistance paint: wall clocks, bookends, magazine racks, letter racks, photo frames, clothes hangers, wall key-holders. Plus: a table lamp (two models, large and small), an alarm clock and a mini table clock (inspired by the headlamp of the first Vespa scooter from 1946), as well as a radio alarm clock in the shape of a Vespa speedometer.

The catalogue also includes die-cast models of the classic Vespa scooters, and enamel signs. Key-rings in a range of colours (reproducing the front shield or horn of the classic scooters), and a new version in coloured resin with a LED light, in a variety of shapes, or in the form of a handlebar dial with three LED lights, also available as a mini torch. Plus, coloured pens, multi-purpose pocket pliers, umbrellas, pins and i-phone 5 covers.

VINTAGE APPEAL. Attractive additions to any room, the wall clocks with coloured metal frame and curved glass front are available in a variety of models inspired by the history of the Vespa, as are the perpetual calendars.

A great idea for a present, the coffee cups and mugs are packaged in gift boxes. They are joined by the new collection of round or rectangular coloured tin plates, together with tags, magnets, notepads and stickers.

SPRINGTIME. The Primavera scooter is the inspiration for a mini collection of tempting objects: wall clocks, an alarm clock, mugs, a waterproof poncho (for adults and children), a fold-up shopper with a handy pouch, and an 8 GB PVC USB flash drive.



BAGS AND ACCESSORIES: MODERN COLLECTION. Design and practicality for the messenger bags with a sleeve for a 15” laptop, the shoulder bag with a neoprene sleeve for a tablet PC, and the backpack with room for a laptop. And a new collection of tablet and i-phone 5 covers.

All this and the classic collection of bags and shoulder bags for tablet PCs, and a range of brightly coloured vintage shoulder bags, wallets and pen cases.

VINYL AND TROLLEYS. Practical and functional, the new vinyl collection offers a messenger bag, backpacks, a sports bag, a trolley, a wallet and a key-ring case.

The smart new trolleys are in ultra-light shiny plastic with TSA lock, adjustable handle, four 360° wheels, and are compliant with the maximum cabin-luggage sizes allowed by the main airlines and low-cost carriers. Colours: black, green, red, white, blue, and two Vespa subjects.

INFO:
www.vespa.com

THE NEW VESPA 2015 CATALOGUE IS ONLINE AT:
www.forme.it/prodotti/vespa
On the road memories

VESPA ROAD TRIP IN NAMIBIA



SEAN RILEY RODE 5,000 KILOMETRES FROM CAPE TOWN IN SOUTH AFRICA: “YOU CAN’T BUY A HOLIDAY LIKE THIS!”

Sean Riley is a young forty-year-old from South Africa, a keen photographer who enjoys motorbikes, sport, travel, fine wine and technology (he is the founder and CEO of Ad:Dynamo, a leading digital advertising platform in Africa). One day in 1998 (when he was 23), he and a friend were drinking coffee when they suddenly had a bright idea: they loaded the bare minimum on their Vespa scooters and rode off. Sean takes up the story: “With no planning, we left Cape Town and headed for the neighbouring country of Namibia. We travelled north-west, covering 5,000 kilometres in 18 days, through spectacular landscapes, deserts and silence. It was a trip packed with emotions, such as the wonderful view of the Fish River Canyon and the refreshing breaks at the end of a tiring day in the saddle.”

Today, sharing the photos of the trip with the “medium.com” web community, Sean repeats what he said 17 years ago: “You can’t buy a holiday like this!” He’s right. The essence of real freedom is setting off when the mood takes you, driven by a desire for discovery and a taste for adventure: just choose a direction and turn the Vespa ignition key. And you’re off, ready to go anywhere.

CAPE TOWN-WINDHOED: THE HIGHLIGHTS OF THE JOURNEY



Here are some places not to miss on an overland trip from the South African capital Cape Town to the Namibian capital Windhoed (a trip that takes at least 12 days): Cederberg Mountains, Gariep (Orange) River, Ai-Ais Hot Springs, Fish River Canyon, Namib Desert-Naukluft National Park, Sesriem Canyon, Walk in desert-Sosssvlei, Swakopmund, Spitzkoppe, Himba Tribes, Etosha National Park.

Cape Town, South Africa to Fish River Canyon, Namibia
From the stunning Fish River Canyon in southern Namibia to the Etosha National Park in the north, the route is an opportunity to explore the wonders of Namibia. Dawn in the sand dunes of the Namib Desert is the dream of every photographer. Walking with a Bushman and finding out about life in the desert. Crossing the Tropic of Capricorn and arriving in Swakopmund. Travelling on to the Spitzkoppe with its Bushmen rock paintings. Learning about the nomad culture of the Himba people with a visit to a traditional village. And reaching the Etosha Park, with its huge salt pans, wide open plains and water holes, a marvellous opportunity to see African wildlife.
Community

DOYOUVESPA.COM:
THE OFFICIAL COMMUNITY OF VESPA LOVERS



LOVERS OF THE WORLD’S MOST FAMOUS SCOOTER SHARE THEIR VESPA STORIES. A VIRTUAL ROUTE TO RIDE TOGETHER, COUNTING UP THE MILES AND RELEASING YOUR IMAGINATION AND CREATIVITY

People who love the Vespa are non-followers, original folk who make their own way, even if that way goes in the opposite direction to everyone else. Like the Vespa, which has always been a trendsetter, based on universal values. The official community of the Vespa brand is online – at www.doyouvespa.com – where Vespa Lovers can share their unique tales of friendship, travel and freedom.
Every Vespa lover is a great personality, someone who always knows where they are going, and can make their own way. Vespa riders have plenty of stories to tell and share: and the official community where Vespa Lovers can talk about themselves and their experiences is just for them. A constantly evolving space that stimulates involvement with a “gamification” mechanism, the site will gradually be enhanced with new functions, to provide visibility and bring together Vespa riders from all over the world.




In the community (where registration is quick and free), you can create posters or comic strips to illustrate a way of life or a story. Using the graphics models, images, titles and references available on line to create posters and comic strips, each member can give free rein to their creativity and produce stories whose images and words reflect a love of the Vespa, original new tales to be shared with other Vespa Lovers. When you take part, receive likes and share your content with other members of the community, you’ll clock up Vespa Miles to win badges, rewards and reach higher levels of visibility in the community. The most interesting content will be transferred to the Vespa social channels and gain even greater popularity among Vespa people.




In almost seventy years, with more than 18 million scooters sold in five continents, the Vespa has conquered every border, every language and cultural barrier, uniting whole generations of youngsters who share a common passion. The Vespa is the first global mobility brand based on universal values such as friendship, freedom, elegance, style, love and respect for others and for the environment. By interacting with highly diverse social environments, it has generated cultural phenomena specific to the realities in which it has gradually become a protagonist and distinguishing feature. It has inspired revolutions in lifestyles, music and among young people, becoming an icon that is universally recognised and loved.

INFO:
www.doyouvespa.com

UPCOMING EVENTS AND MEETINGS

BEST VIDEOS OF THIS ISSUE

ASIA: VESPA & MUSIC

The web is awash with songs celebrating the Vespa, the legendary world-famous scooter that has been inspiring creativity in all its forms for almost 70 years – art, video, photography, cinema, music. An evocative symbol of freedom, the Vespa is also a source of fascination for the new generation of musicians.
Here is a selection of music videos from Asia, which have attracted hundreds of thousands of fans. Rhythms inspired by reggae, ska and rock.

Peron Satoe - Scooter Mania (Official Music Video)

ScarpaSKA “Vespa tua”

D’jmbe – “Vespa never die”

MY VESPA MOVIE
IN MALAYSIA

A MARRIAGE PROPOSAL WITH THE VESPA:
THE SYAM & SALLY MUSICAL



The web community has gone overboard for the mini-musical starring a young couple and their Vespa scooter. Their friends decided to immortalise the moment when Syam asked Sally to marry him, and to share the proposal with the rest of the world. The result is an original and romantic video, which, for a “homemade” production, has attracted great interest among websurfers (more than 228,000 clicks). The happy couple “act”, sing to Glee Glast’s “Marry You”, and dance surrounded by a festive corps de bridesmaids in a glorious burst of colour. Syam and Sally wanted to include the Vespa, their daily companion and witness to their happiness.
Applause goes to the couple’s friends who made this gift for them. They all have fond memories of the shoot – in the Putrajaya Botanical Garden, Malaysia: “We had a great time, even though the whole day alternated between sweltering heat and torrential rain. It was a wonderful experience; we were drenched, but we spent the whole time laughing.”

THE PROPOSAL


YOU AND YOUR VESPA
ON WIDE!


Every Vespa scooter, whatever its age, whatever the model, is a cult object, a collector’s item to be treasured, cared for and kept for years after any other vehicle would have finished its working life. The new WIDE feature “My Vespa Movie” is dedicated to everyone who rides off to work on a brand new Vespa every morning, to everyone who fondly conserves a Vespa handed down in the family from generation to generation, to everyone who lovingly cherishes a vintage Vespa.

MAKE YOUR
VESPA MOVIE!

Make a short video with your Vespa to tell us what the Vespa name means to you. You can tell the story of your scooter or recount a trip you’ve made together. You can include shots of daily life, or evoke the emotions you have shared.
The videos we select will appear on Wide, in the new feature “My Vespa Movie”, to present you and your Vespa, the most special scooter in the world, to Vespa devotees all over the globe. Because every Vespa story is unique.

Send your video clip video to: wide@piaggio.com