Milan, May 2018 – APE® by DEPOT® is a line of grooming products for today’s strong dynamic man, offering high-quality formulations and superlative performance. An essential collection with a distinctive personality.
Eight personal grooming products for a practical but demanding man, which reflects in full the good-humoured approach associated with the Ape.
APE® and DEPOT®: two worlds meet up to share originality, tradition and “Italianness”, with a style reminiscent of periods when men began paying attention to their grooming and appearance, which has never been as on-trend as it is today.
The eight products in the APE® by DEPOT® range (DEPOT® is the official licensee) are: hair and body toning shampoo; basic styling cream; strong pomade; exfoliating soap; nourishing shaving foam; body refresher and after-shave lotion; spray deodorant; beard and hair gloss.
APE® and DEPOT® AT MILANDESIGNWEEK. At MilanDesignWeek 2018, DEPOT® took part in the “Elle Decor OnLife – Millennials at Home” exhibition, with eight young models and two Ape Calessino vans customised with the logo, which were also seen on the streets of Milan during the Fuorisalone 2018.
The new APE® by DEPOT® product line was also one of the new entries shown at Cosmoprof 2018 in Bologna, where the cheerful Ape Calessino providing a shuttle service attracted plenty of attention.