Sordi S.p.A., a leading Italian producer of fashion wristwatches (based in Voghera, in the province of Pavia, North of Italy), recently launched an exclusive range of wristwatches for Vespa (for which it has become the official licensee through a long-term agreement brokered by Global Icons). The new collection oozes Italian quality and reflects Vespa’s colourful personality and style.
The new Sordi by Vespa collection embodies the superior technology, innovation and iconicity of the famous scooter, based on its unique and powerful brand heritage. It has been launched in Europe, the Middle East and Asia, enhancing the catalogue of Vespa-inspired accessories in the fashion and lifestyle space.
You can see the whole collection on the www.vespawatches.com website (it is also shop online and where find the best shops selling Vespa wristwatches). Each of the three lines, Irreverent, Heritage and Classy, offers a variety of models and colours.
The broad selection of wristwatches, crafted from quality materials to the highest standards, has been created completely in-house by Sordi, from design to production. Sordi says the press release issued to mark the launch of the collection, “prides itself in being one of the few Italian companies offering such services, making them the ideal watch partner for the iconic Vespa brand.”
David Williams, General Manager at Global Icons Europe Ltd., said: “Global Icons are proud to be working with Vespa to create a successful Lifestyle program, with quality, iconic products, and Sordi’s participation is a big step towards that goal. Through our industry contacts we have selected the best possible licensees to partner with Vespa and we aim to continue working with industry leaders who can create the innovative and iconic ranges in keeping with the brand’s heritage.”
Davide Zanolini, Executive Vice President Marketing & Communication at the Piaggio Group, commented: “We are very pleased with the Vespa watches collection developed by Sordi: great passion, but also technology, design, style, tradition are the elements matching Sordi with Vespa. This is a real ‘Made in Italy’ project, a unique collection of men’s and ladies watches, in true Vespa style.”