There was a warm reception for the runway event by Simonetta, the famous Italian kids wear designer, at the Lemon House of Villa Vittoria (Palazzo dei Congressi), near the Fortezza da Basso in Florence for the 2018 Pitti Immagine Bimbo trade show. Simonetta presented his eagerly awaited 2018/2019 FW collections catering to a variety of moods. They also previewed the collection dedicated to Vespa, after the Piaggio Group commissioned Simonetta to launch the kids’ clothing collection for the iconic Vespa brand. The five-year strategic licensing agreement covers the design, production and worldwide distribution by Simonetta of the new line for children and teenagers, beginning with the 2018/2019 fall-winter collection.
The Vespa brand has been an excellence of Made in Italy for more than 70 years, a world icon of design, technology and flair that has accompanied whole generations and interpreted styles and trends while remaining true to itself. “Vespa is a universal icon for which the Piaggio Group always selects its partners with great attention,” said Piaggio Group Marketing & Communication Director Davide Zanolini. “So we are very proud of the licensing agreement with Simonetta, an outstanding Italian company with a reputation for quality in children’s wear.”
Click here for a preview taken from the look book for the Vespa Kids FW 2018-2019 collection by Simonetta.
This first clothing collection is dedicated to boys and girls aged 2 to 16. The themes are fun, free time, outdoors and colour: a “fun and colour” look combining street style with slogans, graphics and patches with the My Vespa hashtag. The collection offers warm, cheerful garments paying great attention to the tiniest details, with sweatshirts, t-shirts, jerseys, cardigans, jeans, jackets, shirts, dresses, hats. Thanks to Vespa the next fall-winter will be a great season!
A GROWING EVENT. Pitti Bimbo 86 (Florence, 18-20 January 2018) marks positive feedback for international junior fashion. A few figures on the event at the Fortezza da Basso: exhibits by 578 brands; an increase in the number of buyers (6,870 registrations, including 2,450 international buyers) and more than 10,000 visitors over the three days.