From 31 January 2018, for a couple of weeks in February, Berlin residents and tourists found a surprise in the city’s famous KaDeWe department store: the Peuterey X Vespa collection. The collection was launched with a great flourish in the German capital (after last year’s launch at Design Week and the La Rinascente store in Milan), attracting a large audience and special guests at the pop-up store event organised on 6 February, at which these photos were taken.
VIPs at the event included model and influencer Caro Daur (in the photo below the title), digital traveler Facehunter and DJ Jane Olive Duran, who created a lively mood with a selection of top hits. And of course there was the Vespa: three in the large corner display window, below a huge hoarding, and other vehicles in the pop-up store with a corner turned into a perfect location for a quick snapshot on the saddle of the two-wheeler.
The Peuterey capsule collection for the Vespa includes field jackets and wind-breakers (in colours echoing the liveries of the scooter), with helmets and goggles, reflecting the smart dynamic style and values of the two famous brands.