WITH SANTA'S MOST AMAZING SLEDGE, IN PERFECT VESPA STYLE, THE MOST UNEXPECTED AND JOYFUL OPPORTUNITY FOR AN UNMISSABLE CHRISTMAS SELFIE IS BORN. THE IDEAL LIGHTS, THE PARTY ATMOSPHERE, THE UNIQUE AMBIENCE OF VESPA THE EMPTY SPACE, EVERYTHING IS READY FOR THE PERFECT SHOT WITH FRIENDS, TO WISH EVERYONE A MERRY CHRISTMAS
Milan, December 15, 2025 - Santa's sleigh pays homage to Vespa and its joy of life, landing in the heart of Milan at VESPA THE EMPTY SPACE, the Vespa concept store recently opened at Via Broletto 13, a stone's throw from the Duomo.
Pulled by five Vespa Primavera scooters in the splendid (Vespa Primavera) RED livery, Santa's sleigh has taken on the iconic Vespa shape.
The unmistakable front shield, the famous trim along the edges, and the original footboard design with black rubber elements, all reimagine in true Vespa style the sleigh that, on Christmas Eve, fills the dreams of millions of children around the world.
An authentic Christmas sleigh, a one-of-a-kind piece, featuring the same stylistic elements that have made Vespa one of the world's most beloved objects, is available to visitors to VESPA THE EMPTY SPACE for an absolutely unique and unmissable Christmas selfie.
The perfect lights, the festive decorations, everything is ready for the perfect shot with friends, to wish everyone a Merry Christmas on social media.
VESPA THE EMPTY SPACE, located at Via Broletto 13 in Milan, is a concept store that redefines the Vespa brand, unfettered by constraints and rules, reinterpreting it with an innovative and contemporary twist.
The architecture and design are inspired by the Vespa language: no straight lines, no sharp edges, but curved steel walls that recall the metal body of the iconic Italian vehicle.
The Vespa Café, which occupies a central role in the space, is a meeting place that echoes the brand's free and convivial spirit. The store is divided into three areas: one with a selection of the most iconic Vespas; one dedicated to fashion, with unique collections; and finally, a lifestyle section.
VESPA THE EMPTY SPACE is a place to see and experience, but above all, a place to return to, because the constant change and what happens inside the store are the true experience that makes this space never boring and always different. Always on the move, like Vespa.
VESPA THE EMPTY SPACE:
https://www.vespa.com/en_EN/landing-page/vespa-the-empty-space/
VESPA:
https://www.vespa.com/en_EN/
