Milan, 30 May 2017 – The 2017 Vespa Lifestyle collection, now available at major Vespa sale points and online at store.vespa.com, embodies for the first time in a unique creative vision, values of style and a modern spirit that are typically Vespa. The garments, helmets, technical accessories and merchandising coordinate in an innovative VESPA TOTAL LOOK concept that, as has always been the case for Vespa throughout its history, goes beyond fashion and is ahead of trends.
In fact, Vespa is a style choice, the expression of a unique personality, full of colour, beauty, spontaneity, irreverence and freedom. Being in total look with Vespa means always being up with the times without needing to follow fashions set by others, knowing how to stand out, staying consistent with your own style, feeling genuinely unique and knowing how to distinguish yourself thanks to an exclusive look. Just as Vespa hides the best technology available at the service of the rider beneath the classic shape of her body, the 2017 Vespa Lifestyle collection experiments with innovative materials and solutions and brings back the love for colour that has returned as a protagonist in 2017 for the Vespa range.
All of the garments and accessories in the Collection were inspired by the functional needs of the Vespa rider. They are designed to take on the open air, but they are also perfect for everyday use, for your daily activities where they give you all the care and solutions of garments conceived for the challenges of the road and Vespa travel.
Solutions are derived from this dual spirit of the 2017 collection such as the discrete reflective details that increase night visibility and the coloured wind-resistant lining, the innovative rain-protection materials and the rubber water resistant zips. The icons of the collection are the men and women's rain-protection bomber jackets that are designed to increase visibility in poor lighting conditions and the men and women's sweatshirts in neoprene with wind-resistant lining.
These garments, along with the sleeveless windstopper with removable storm flap feature reversed zips with a waterproof rubber strip to make biking easy in when the weather isn't great.
All of the garments, including the polo shirts and T-shirts in mercerised cotton, have three-dimensional embroidered patches that are made on reflective bases, highlighting the connection between functionality and aesthetics that characterizes the Vespa Lifestyle collection. The accessories are multi-functional, such as the keyring-necklace and the portable keyring, the backpack that changes into a tote bag and the drawstring bag designed to hold a helmet.
The materials are the result of technical exploration aimed at practicality: waterproof technical fabrics, light wind-resistant nylons, neoprene, mercerised and elasticised cottons and jacquard anti-slip strips.
The palette is an explosion of full, vivacious, contrasting, bold and yet well-balanced colours. Fresh and brilliant tones inspired by the colours of the 2017 Vespa range and that express the spontaneity and joy of living that is typical of the Vespa world.
INFO VESPA STORE:
store.vespa.com/gb_en
VESPA ACCESSORIES CATALOG 2017 AVAILABLE ON:
vespa.com/en_EN
