Fashion and esign are two of the best expressions of the Made in Italy, a perfect combination of values rooted in a cultural and historical background of beauty, craftsmanship, creativity and passion.
The prestigious Italian multifaceted excellence will be celebrated during Milan Design Week 2017, through an exclusive partnership between Peuterey and Vespa. The two brands have teamed up to develop a co-branded see now-buy now capsule collection, which will be immediately available at selected flagships of the two brands, at their online shops, as well as La Rinascente department store in Milan.
PEUTEREY VESPA CAPSULE COLLECTION: ONLINE STORE
The unisex capsule, combining the elegant, dynamic aesthetics of both Peuterey and Vespa, which share the same attention to beauty and functionality, includes a beige field jacket (for men and women), an limited edition helmet and goggles.
The trans-seasonal outerwear piece, featuring a detachable lining and a foldable hood, is crafted from a lightweight, waterproof fabric, which is combined with a membrane to make the jacket comfortable and breathable. The helmet, which shows a dégradé metallic effect, as well as the goggles are worked in a black tone with beige stripes.
A guerrilla marketing activity has promoted the partnership. Eight customized Vespa scooters runs along the streets of Milan, transporting some project’s ambassadors to the various Design Week event venues in the city, during early April. In addition, Russian bloggers Nataly and Murad Osmann, the creators of popular #followmeto Instagram project, will take a road-trip from Milan to Tuscany to discover the Peuterey and Vespa’s roots.
The bloggers will share the images and videos of their adventurous road trip on their social media accounts. The contents will be also available at Peuterey and Vespa’s Facebook, Instagram and Twitter pages.
The partnership between Peuterey and Vespa will continue with a licensing agreement, which details will be revealed later on, starting from next Spring/Summer 2018 collection.