15 May 2025 - Continuing its journey through the aesthetic universe of the empty space, a concept of infinity where the boundaries of time and space fade away, Vespa presents the new Summer Edit: a reinterpretation of timeless wardrobe staples, wrapped in a dreamy and youthful allure, expanding and enriching upon the previous edition.
It could only be this way for a brand that, since its origins, has made freedom a declaration of style, a symbol of Italian design, and a poem on two wheels. Its echo still resonates worldwide today like the flutter of wings on summer asphalt, and for the summer of 2025, it carries a powerful message: “No plans, no maps, just ride.” A doctrine for Vespa that returns as the official claim, printed on sweatshirts, oversized sweaters, and t-shirts.
Limitless escapism, but also the exploration of stopping to listen your surroundings: the feeling of the wind brushing against your skin while riding a Vespa, the golden waves rippling through wheat fields, and that unmistakable scent that evokes the slow rhythm of summer life. Sensory images are reinterpreted in the Summer Edit collection with a bowling shirt featuring depictions of wheat spikes, the gold of the fields before harvest, expressing the emblem of Vespa’s new summer journey.
Cable knit vests and barn jackets tell a story of countryside and city, of easy-to-wear versatility. Soft denim, a cargo-pocket mini skirt, representing a youth unafraid to express itself. A suit without constraints, a leather bomber jacket that envelops with its boxy fit, and chaps evoking the wild West, the storied land of explorers.
Hats and buckle belts, adorned with the V logo, become part of a dreamlike narrative made of distant horizons. Necklaces with charms and tags, small secrets that refer to the soul of Vespa, a universe of beauty and passion, of travel and free spirit. Each piece is an invitation to build your own summer escape, an adventure suspended in time, to experience kilometer after kilometer.
The Vespa Summer Edit 2025 collection is available on the official website
theemptyspace.vespa.com
https://theemptyspace.vespa.com/it-it/
(Choose your country on the right bottom side/Location).
and from June 3 to 23 at the new Vespa pop-up store on the first floor of Rinascente Florence. An experience that amplifies the carefree vibe of the collection, with a display reflecting the light, flowing lines of Vespa’s signature design.
https://theemptyspace.vespa.com/it-it/c/summeredit
(Choose your country on the right bottom side/Location).
(Fonte: vespa.com).
