June 2020 - Vespa proposes a new apparel and helmet collection for 2020 that, in looking to the historic Vespa archives and using the modernity of today's scooter range, is inspired by future colour trends and the fluid, ever-changing world of contemporary visual culture. The look of the new Vespa apparel and helmet collection is characterised by photographic prints, colour blocking and strong Vespa heritage style references.
The word of the day is eclecticism with one eye on the world of visual arts, while staying faithful to Vespa heritage, reinterpreted so as to create a fresh, unique offer, almost a contemporary work of art to be worn.
The colour palette for the new Vespa Total Look 2020 collection includes the historic shades of Vespa Acquamarina and Biancospino, but also the intense Blu Vivace and Giallo Estate of current scooters, as well as typical Vespa sky blue nuances. The colours of past and present Vespa models are brought to life on t-shirts, sweatshirts and helmets in an original combination of soft pastel shades and dynamic colours with fluorescent accents.
The reference to Vespa heritage is clear in the selection of historic Vespas - fruit of careful technical research in the archives - that feature in the graphics of t-shirts in original paint colours reinterpreted on cotton with a brand-new twist. Iconic Vespa photographic details take on a certain significance thanks to a kaleidoscopic toning of shades and geometric juxtaposing of intense colour, in a brave but balanced play on contrasts.
The t-shirts and sweatshirts, 100% pure cotton and Made in Europe, benefit from careful technical and stylistic design. Examples of this are the particular fabric treatment to stabilise sizes and prevent any shrinkage of garments in the wash, functional and aesthetic inner sweatbands in bright contrasting colours, or the reflective reversed bands that close the Vespa Total Look 2020 sweatshirts with a polished metal zip pull, recalling the modern Vespa tie in their shape.
Coordinating with the clothing are two helmet collections, one with a more vintage flavour, the second boasting contrasting colours. Perfectly homologated to respond to strict European safety standings and available in sizes from XS to XL, both the Vespa Heritage and Vespa Fluo helmets are technically and stylistically exemplary.
In creating the Vespa Heritage helmets, with their special anti UV ray paint, the precious Piaggio Museum archives came into their own, allowing the original RAL colours typical of Vespa paint jobs of the time to be unearthed, colours that made select models contributing to the brand's history so unique, and therefore special. The helmets faithfully reproduce the colours and shades of paint used to create historic models such as the 1958 Vespa 150 GS, the 1966 125 GT “Granturismo” the 1967 Primavera 125, and the 1969 50 Special.
(Piaggio Museum, Pontedera, Tuscany, Italy).
Hence, metallic grey, aquamarine, Biancospino and Azzurro Cina, which are used as the dominant colours in the four main helmet colour schemes Each of these takes up the others with a pure 70s style triadic graphic band. These five-button jet helmets have a shell in injection-moulded thermoplastic resin, a practical strap with micrometric fastening system, a tobacco-coloured high resistance suede interior and internal cheek pads that are removable and washable.
(Piaggio Museum and Historical Archive, Pontedera, Tuscany, Italy).
Taking up the colours of the t-shirts and sweatshirts, the Vespa Fluo helmets feature a brave band of colour - Fluorescent Yellow and Fluorescent Red - on the black shell, in lightweight and resistant ABS, as well as a black logo, in stark contrast with the rear section and matching the visor ferrule. The latter is clearly visible thanks to the circular border that, “citing” the bold colours of the Vespa Fluo helmets, highlights the geometric quality of this indispensable accessory. Complete with micrometric fastening strap and a removable interior that is breathable and washable, the helmets feature a short, concealed sun visor in addition to the main visor.