Aprilia’s extraordinary efforts in the top motorcycle racing categories – which "triple" in 2015 on the MotoGP, Superbike and Superstock tracks – are also reflected in its increasingly more complete and innovative activities on the web and social networks. While the Aprilia silver bullets are busy in MotoGP, Superbike and Superstock, racing enthusiasts and fans of this great Italian racing brand will be able to experience all the excitement of the track from anywhere in the world, practically in real time.
The global launch of the Be a Racer Club community is open to all Aprilia bike owners. This digital community was conceived precisely to collect and share the excitement and experiences of everyone, from all over the world, who is thrilled by the performance and sportiness of an Aprilia every day.
And more, on the reference social networks (Facebook, Twitter and YouTube) the Road to MotoGP project continues, the thrilling and always up-to-date story of Aprilia as it approaches its rookie year in the top category. All of the MotoGP and WSBK rounds will be covered live on the social platforms (Facebook and Twitter) Pre-race coverage, test sessions and races can be experienced, sharing all the excitement of unique racing events with the teams.
All of the various web properties - from the well-established BEARACER.COM site to the Aprilia sites in various countries - will be integrated under one huge access point which is APRILIA.COM, to provide everyone with a single and simple point of entry to one of the most victorious sport and technology heritages in the world. Services such as track day and test ride reservations or on-line ticket sales for racing events, complete the offer for all those who live and breathe the Aprilia racing passion.