APE CELEBRATES ITS FIRST SEVENTY YEARS DURING THE LARGEST APE RALLY DEDICATED TO THE LEGENDARY PIAGGIO THREE-WHEELER. APE CALESSINO SPECIAL EDITION IN 70 UNIQUE VEHICLES. EVENT REGISTRATION OPEN.
APE CALESSINO NUMBERED 70TH ANNIVERSARY SPECIAL EDITION, WITH 70 VEHICLES PRODUCED.
Milan, 6 August 2018 – Registration for Euro Ape 2018 has opened. The event is the biggest Ape rally ever and will be held in Salsomaggiore Terme (Italy, Parma province) on the weekend of 21 to 23 September. Registration is open on the web pages of the Ape Club d’Italia (www.apeclubditalia.it where the detailed programme of the event is available) and on the official rally web page (www.temperino.it/euroape/index_EN.html).
The 2018 edition of the big event organised with the support of the city of Salsomaggiore Terme, promises to be particularly exciting as the seventieth anniversary of the world’s best-loved three-wheeler will be celebrated and the new Ape 50 Euro4 will be unveiled.
Euro Ape is a rally that brings together enthusiasts and lovers of the Ape brand on an annual basis, allowing an increasing number of Ape fans the possibility to meet up and share their passion for an extremely fun vehicle that, throughout seventy years of history, has been a symbol of industriousness, friendship and life in the open air, while also becoming a cult object and collector’s item.
The Euro Ape 2018 event will open on the morning of Friday 21 September and will include highlights such as the arrival of the convoy of teams taking part in the “Apeggiando per l’Italia” tour as well as many scheduled excursions and guided visits that seek to uncover and promote the area and its rich heritage. The party will centre around the Ape Village and the Ape Club Lounge, open from the morning of Saturday 22. The grand finale will be on Sunday 23 when the event winds up.
70TH APE CALESSINO SPECIAL EDITION. 70 UNIQUE VEHICLES: HOMAGE PAID TO THE HISTORY OF A VEHICLE CAPABLE OF MERGING PAST WITH FUTURE. Designed to distinguish itself with its style perfectly in line with the modern neo-vintage trend, Ape Calessino continues to offer excitement 70 years after its birth. This successful goal was met owing to its remarkable ability to stay in step with the times without ever betraying its unique and original personality. From its service as a post-WWII transport vehicle to becoming a film icon of the Dolce Vita, many are the historical moments that contributed to shaping the personality of Ape Calessino, which today depicts the right combination of Italian tradition and modernity.
It is precisely to celebrate its evergreen charm that we are paying homage to the best-loved version of the Ape range with and exclusive version that celebrates the 70th anniversary of the legend’s birth. Only 70 numbered vehicles will be produced, and they will arrive at dealerships starting from September 2018. This Special Edition stands out due to a few refined and significant details such as: special colour Neptune Blue; finishing trim in body colour for the seat upholstery and for the spare tyre cover; commemorative 70th anniversary plate affixed on both the front and back of the vehicle; plate bearing the progressive numbering of the vehicles. Along with the Special Editions vehicles, customers will be delivered an elegant leather document case with Commemorative Plate and an exclusive key ring of the same line.
WHAT A HISTORY! No commercial vehicle anywhere in the world can boast a history to rival that of Ape. A three-wheeler that has always moved with the times, transporting a working Italy, and that now enjoys significant international distribution, across both European countries and emerging Asian markets, thanks to production in the Piaggio factories in Italy and India.
APE IN THE TAXI VERSION IN CAMBODIA.
For seventy years, Ape has been a legend, a vehicle without equal in the world, always ready to amaze. A truly original vehicle, able to stand out thanks to its unique personality. More than two and a half million examples across five continents are testament to the success of the three-wheeler, which has turned versatility into its greatest strength.
Designed during a difficult but exciting period, the post-WWII era, in which small-scale businesses worked to get back on their feet, Ape has always been ideal for goods transportation, even in the most restricted of urban environments. Today, an infinite range of personalisation options make for an extraordinarily versatile vehicle (APE STORY: www.museopiaggio.it/en/modelli/piaggio-en/#6 ).
Over the years, Ape has also made a name for itself as an alternative vehicle for the mobility of people, even in recent years, as demonstrated by the success of versions such as the Ape Calessino, used as a rather posh form of individual transportation.
PIAGGIO COMMERCIAL VEHICLES INFO:
INFO, PROGRAMME AND REGISTRATION FOR THE EURO APE 2018 EVENT: