People who love the Vespa are non-followers, original folk who make their own way, even if that way goes in the opposite direction to everyone else. Like the Vespa, which has always been a trendsetter, based on universal values. The official community of the Vespa brand is online – at www.doyouvespa.com – where Vespa Lovers can share their unique tales of friendship, travel and freedom.
Every Vespa lover is a great personality, someone who always knows where they are going, and can make their own way. Vespa riders have plenty of stories to tell and share: and the official community where Vespa Lovers can talk about themselves and their experiences is just for them. A constantly evolving space that stimulates involvement with a “gamification” mechanism, the site will gradually be enhanced with new functions, to provide visibility and bring together Vespa riders from all over the world.
In the community (where registration is quick and free), you can create posters or comic strips to illustrate a way of life or a story. Using the graphics models, images, titles and references available on line to create posters and comic strips, each member can give free rein to their creativity and produce stories whose images and words reflect a love of the Vespa, original new tales to be shared with other Vespa Lovers. When you take part, receive likes and share your content with other members of the community, you’ll clock up Vespa Miles to win badges, rewards and reach higher levels of visibility in the community. The most interesting content will be transferred to the Vespa social channels and gain even greater popularity among Vespa people.
In almost seventy years, with more than 18 million scooters sold in five continents, the Vespa has conquered every border, every language and cultural barrier, uniting whole generations of youngsters who share a common passion. The Vespa is the first global mobility brand based on universal values such as friendship, freedom, elegance, style, love and respect for others and for the environment. By interacting with highly diverse social environments, it has generated cultural phenomena specific to the realities in which it has gradually become a protagonist and distinguishing feature. It has inspired revolutions in lifestyles, music and among young people, becoming an icon that is universally recognised and loved.