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CELEBRATING 80 YEARS OF AN ICON

80 YEARS OF VESPA – ITALIAN LIFESTYLE BY PLAYMOBIL. NEW MODELS: ORIGINAL, CLASSIC, ICONIC

Playmobil @ Vespa Village, Roma 2026, Foro Italico.

July 2026 – For 80 years, Vespa has stood for Italian lifestyle, freedom, and timeless style. What once began as a motor scooter has long since become a true design icon. To mark this anniversary, Playmobil is launching three detailed collector’s models that capture the unmistakable charm of the cult brand in a special way.

Photo courtesy Playmobil.

The models, available in light blue, cream, and silver, authentically reflect the classic Vespa look while combining it with lovingly crafted details and high-quality accessories. A special highlight for collectors: the included stickers feature the exclusive 80th anniversary logo as well as the original patent date as a license plate.

The set. The new Vespa models from Playmobil at a glance – iconic vehicle classics in a unique format: 72282, Vespa 80th Anniversary: Original Style; 72283, Vespa 80th Anniversary: Classic Style; 72284, Vespa 80th Anniversary: Iconic Style. Photo courtesy Playmobil.

Clip video. An Italian icon takes new form in Playmobil:
https://www.facebook.com/reel/1048228874211535

The cream-colored Vespa, complete with basket and newspaper, represents Italian joie de vivre. The elegantly dressed rider enhances the nostalgic character of the model and conveys a sense of enjoyment and freedom. With the included stickers, the Vespa can be customized individually.

Clip video. ‘Watching the icons roll by!’ – Playmobil @ Roma 2026:
https://www.facebook.com/reel/1663297184727199

The silver Vespa with a spare wheel at the back stands for a spirit of adventure and mobility. The figure, wearing a retro helmet and practical outfit, complements the authentic look and inspires a desire for new journeys.

Clip video. ‘Relive the highlights from Vespa’s 80th anniversary celebrations in Rome:
https://www.facebook.com/reel/990708943792640

The light blue model combines modern style with urban lightness. The accompanying figure reflects the iconic Vespa lifestyle and gives the model a trendy, confident appearance.

Playmobil @ Vespa Village, ‘Roma 2026’, Foro Italico.

With their distinctive design and high level of detail, the Vespa models are real eye-catchers for collectors and Vespa fans alike. Whether you’re a Vespa enthusiast, collector, or Playmobil fan of any age, these detailed models bring the unique charm of the cult brand straight to your shelf and celebrate an icon that has inspired generations for eight decades.

Playmobil @ Vespa Village, ‘Roma 2026’, Foro Italico. Shop, charming Ape display, photo shooting area. Wide mag photo.

Shop online Playmobil/Vespa:
https://www.playmobil.com/it-it/web-shop/vespa/

(Source: Playmobil press release).


Wide mag photo.