WIDE REWIND
BY 05/16
The hugely successful Piaggio Beverly is now 15 and continues to evolve, offering innovative technology and style, coupled with respect for the environment. The high-wheel scooter, the range best-seller, was launched in 2001. Initially it was available in 125 and 200 displacements, all with 4-stroke 4-valve engines, and subsequently with 125cc and 250cc electronic injection engines. The 200cc model featured the Piaggio L.E.A.D.E.R. 198 cc engine.
By the end of 2002, the powerful Beverly 500 ie was already making its debut: a smart, distinctive GT, agile and versatile, full comfort, equipped with a Piaggio MASTER 500cc, 39 Hp, 4-valve, electronic injection engine with catalytic converter, halogen lamp with parabolic reflector, 150/70 14” rear wheel, integrated braking.
An original Piaggio Beverly 500 brochure.
Ever since it first appeared, the Beverly has been a market success and a leader in technology and style. In the second half of 2004 it underwent an important restyling, which produced the new 250 cc model. 2006 saw the debut of the electronic injection versions, S 250 ie, 250 ie and 400 ie.
Ten years ago the Beverly range was enhanced with the arrival of the Beverly Cruiser, launched at the EICMA motorcycle show in Milan. Available in 250 and 500 displacements, the Cruiser presented a new look, closer to a motorcycle, and boasted top-of-the-class performance, thanks to its latest-generation MASTER (Multi-valve Advanced Super Torque Engine Range) 4-stroke, 4-valve, liquid-cooled, electronic injection, twin-spark engine; displacement was raised to 493cc with a top power of 40 Hp at 7,000 revs. Thanks to its outstanding agility, reliability and safety, the Piaggio Beverly revolutionised the market, quickly becoming the outright best-seller in the highly competitive segment of medium/large-displacement high-wheel scooters.
Photo memories: Piaggio Beverly a Eicma 2006
The more than 170,000 vehicles sold from 2001 to 2006 were proof of the huge success of the Piaggio Beverly: over the years the scooter earned a reputation for extraordinary agility and safety, which made it ideal for city traffic, and for its comfort and reliability for short- and medium-range tourism. The Beverly Cruiser added a new chapter, strongly enhancing the scooter’s “tourer” soul.
THE NEW YORK POLICE DEPARTMENT’S PIAGGIO BEVERLY FLEET
Piaggio Beverly scooters used by the New York Police, 2007, which can also be seen at the NYC Police Museum (Southsea Street/Financial District).
2008 saw the arrival of the Beverly Tourer in 125, and 250 and 400 ie displacements, joined, in March 2009, by the new 300cc version: the new engine delivered higher torque at a lower number of revs and greater power.
In 2010, ten years after its launch, with more than 270,000 vehicles sold in 33 countries, the Piaggio Beverly was renewed once again, with the new 125ie and 300 ie versions.
THE NEW 2016-2017 PIAGGIO BEVERLY RANGE: EURO 4 ENGINES, STANDARD ABS AND ASR ON ALL MODELS. PROTAGONISTS: BEVERLY 300, 300 S, 300 BY POLICE, 350 SPORT TOURING.
MILAN, EICMA MOTORCYCLE SHOW 2016.
THE PIAGGIO BEVERLY RANGE, LEADER IN THE HIGH-WHEEL SCOOTER SEGMENT, FEATURES EURO 4 ENGINES, A MORE COMPLETE PACKAGE OF STANDARD FEATURES, LIVERIES WITH EXCLUSIVE TRIM AND THE RUGGEDLY SPORTY BEVERLY BY POLICE.
Launched in 2001, the Piaggio Beverly revolutionised the medium-displacement scooter market, introducing a new type of vehicle with a good-looking design, brilliant performance and safety, not only because of the large-diameter wheels, but also thanks to the motorcycle-style chassis. The Beverly's commercial success has been accompanied by regular updates, which have kept the scooter at the top of the sales rankings and on the wish list of sophisticated metropolitan users. The latest arrival is the top-of-the-range SportTouring, the first scooter to introduce the ABS/ASR safety system duo and an innovative 350 engine with record-setting performance. With the Beverly, Piaggio completes its high-wheel scooter offer for all daily mobility needs.
PIAGGIO HIGH-WHEEL RANGE: EICMA 2016
The Piaggio high-wheel entry-level model is the completely revamped Liberty, equipped with ABS and the new Piaggio i-get engine in the air-cooled version. The intermediate step in the transition from the entry-level Liberty to the large and luxurious Beverly is the Medley, a new entry with a more complete standard equipment package, including the “Start&Stop” system, the Piaggio liquid-cooled i-get engine, ABS and an impressive helmet compartment large enough for two full-face helmets. The new Beverly range is the cutting edge in the motorcycling progression of Piaggio high-wheel scooter customers.
SEE ALSO: NEW PIAGGIO BEVERLY RANGE
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