UNIQUE ITEMS, MADE AND CUSTOMISED BY MCM WITH EXCLUSIVE HANDCRAFTED MATERIALS, WERE SHOWN DURING THE INTERNATIONAL BRAND’S FASHION SHOW.
Florence, 13 June 2018 – The Vespa crash helmets made for MCM walked down the runway at the 94th edition of Pitti Immagine Uomo – a crucial event for Italian and international fashion – during MCM’s special fashion show, in the attractive setting of the Dogana of Florence.
The items presented to the expert public of Pitti Immagine Uomo 94 (Florence, Fortezza da Basso, 12-15 June 2018, 300,000 visitors) are one-of-a-kind articles, made with materials and details unique to the MCM brand and adapted to suit the anti-conformist soul of Vespa.
BACKSTAGE OF THE MCM FASHION SHOW AT PITTI IMMAGINE UOMO 2018.
The Vespa helmets (all in jet version) have been made with thermoplastic shells and integrated visors, with hems hand-sewn by experienced Italian master saddlers.
The Vespa logo is hot stamped on the helmet goggle strap and the MCM logo is on the metallic plates at the sides.
The hyper-technological materials and the high-level artisanal workmanship of the helmets are in line with the values of quality, exclusivity and style shared by the two brands. They also mark their ability to always be in step with the times, going beyond trends and fashions, expressing a unique personality full of beauty, colour, spontaneity and freedom.
VESPA. Established in 1946 and after putting almost nineteen million scooters on the roads in five continents, Vespa is a global – innovative and always state-of-the-art – brand that has revolutionised the concept of freedom for entire generations. Today, Vespa represents the technological and design synthesis of an evolution that has made its style immortal, turning it into an icon of Italian elegance, known and loved all over the world. Web: www.vespa.com
MCM. MCM is an international brand of luxury clothing, accessories and bags established in Munich (Germany). From the very beginning (in 1976) it has stood out with its creative, playful and daring character, establishing itself as a lifestyle brand much appreciated by the showbusiness.
CLICK HERE FOR THE VIDEO OF PITTI IMMAGINE UOMO 94 MCM SHOWCASE.
uk.mcmworldwide.com
