HERE ARE THE PHOTOS OF THE PIAGGIO GROUP EXHIBIT AREA, FULL OF NEW 2022 PRODUCTS, AT THE MOST IMPORTANT INTERNATIONAL TWO-WHEELER EXHIBIT IN THE WORLD.
December 2021– In the end, it was passion that won, the great desire by the public to experience the event in presence, the determination of the exhibitors and the desire of the trade to go back to doing business in person. The 78th EICMA, the International Two Wheels Exhibition, closed its doors at Fiera Milano Rho with a success that takes the exhibition event back to pre-pandemic enthusiasm.
APRILIA – MAIN NEW PRODUCTS FOR 2022: Aprilia Tuareg 660; Aprilia Tuono 660 Factory; Aprilia RS 660 Limited Edition; Aprilia SR GT.
This statement, after the forced stop last year, also takes on great symbolic value and confirms that the model of trade fair implemented by the historic Milanese show is up to date.
Pre-pandemic enthusiasm and confidence for the Milanese international two wheels exhibition.
Proof of the industry’s strength reignites the fans’ dreams.
EICMA 2022 is scheduled for 8 through 13 November.
Despite the contraction of the exhibition area, laid down by the consequences of the pandemic, in the four days it was open to the public, the maximum limit of capacity allowed by the legislation currently in force was reached. A total of 342,644 presences was registered in the five halls occupied this year and in the outdoor areas.
MOTO GUZZI – MAIN NEW PRODUCTS FOR 2022: Moto Guzzi V100 Mandello; Moto Guzzi V85 TT Guardia d’Onore.
This result was distinguished by a visitor experience in complete safety and with over 94% of the tickets purchased online thanks to the decision of the organization to avoid pressure on the ticket offices of the trade fair area, which contextually attests EICMA as the most important event in terms of numbers hosted in the Rho fair area since 2020.
PIAGGIO – MAIN NEW PRODUCTS FOR 2022: Piaggio 1; Piaggio 1 Feng Chen Wang.
The international attractiveness of the exhibition event on the business front was also good and, despite the latest restrictions and the difficulties linked to international travel, welcomed 28,841 trade professionals (43% foreign) and 5,127 journalists, influencers, technicians, and communication professionals (35% from abroad).
VESPA – MAIN NEW PRODUCTS FOR 2022: (VESPA ELETTRICA)RED
The success of EICMA 2021 with the public did not end in the halls, but expanded to the outdoor spaces of the event which, as well as hosting the exclusive tribute to the career of Valentino Rossi, this year presented a rich and consolidated programme of exhibitions, performances, races, and test ride opportunities which were greatly appreciated by the lovers of two wheels.
(Source: Eicma press release; photos by Eicma).
THE ARTICLES, WITH OFFICIAL VIDEOS AND VAST PHOTO GALLERIES DEDICATED TO THE MAIN NEW PRODUCTS FOR 2022 FROM THE PIAGGIO GROUP ARE AVAILABLE IN THE PRODUCT SECTION.