The exciting test rides on the streets of the capital are back, in the saddle of Aprilia and Moto Guzzi bikes.
3 September 2025 (G.T.) – A two-day spectacle filled with motorcycling passion, with a rich programme of events and activities for fans. On Saturday 27 and Sunday 28 September 2025, the “Eternal City Moto Show” - with the tagline “Eccellenze su Ruote” (Excellence on Wheels) - will be held at Rome’s “La Nuvola” Convention Centre.
The Eternal City Moto Show has become an unmissable date in the diary for those with a passion for two-wheelers; in the last edition of the event, more than 25,000 visitors attended in just two days, with 300 exhibitors spread across 30,000 square metres of space.
Eternal City Moto Show:
https://www.eternalcitymotorcycleshow.com/
It is set to be a truly all-encompassing event, displaying the entire range of two-wheeled vehicles from the leading motorcycle manufacturers to the public: touring bikes, naked bikes, scramblers, cruisers, super sports bikes, custom models as well as a number of related activities, such as the hugely popular demo rides on the road – with Aprilia and Moto Guzzi (bookings can be made directly at the manufacturers' stands, outside the Convention Centre; driving licence and appropriate clothing required).
And that’s not all: visitors can also enjoy shopping for accessories and clothing, art and personalised items, along with talks, music, street food, shows and live performances, as well as plenty of new things to discover:
https://www.eternalcitymotorcycleshow.com/tutto-quello-che-i-motociclisti-troveranno-a-eternal-city-motorcycle-show-2025/
All the key information about the event areas, including a workshop for children called ‘custom kids’, can be found here:
https://www.eternalcitymotorcycleshow.com/le-aree/#1756737080254-d3f63ec4-20e8
The 2025 event unveils a new logo inspired by none other than the silhouette of the Colosseum (various video clips showing how it was created can be seen on the Eternal City Moto Show Facebook page:
https://www.eternalcitymotorcycleshow.com/).
“A rebrand that highlights the growth of the event and its international appeal, whilst maintaining its connection with the city and with history”:
https://www.eternalcitymotorcycleshow.com/eternal-city-guarda-al-futuro-e-svela-il-nuovo-logo/
Workshop Legends. The renaissance of Café Racer and Scrambler bikes begins at the Eternal City Moto Show, with the Workshop Legends project. The best outfitters from around the world are set to unite in the capital, where reimagined “classics” will be on display, with modern creations and exposed mechanics on an international catwalk where build quality and design consistency are the stars of the show.
Image source Officine Rossopuro: https://www.facebook.com/officinerossopuro/?locale=it_IT
A number of legends in the bike customisation world will also be in attendance, notably Filippo Barbacane’s Officine Rossopuro, which, as mentioned in an article in the Italian specialized magazine InMoto (the official partner of the event), will present four special Moto Guzzi motorcycles, featuring different styles and sources of inspiration – “an off-road motorbike, a pure café racer, a historic bike that has been restored and transformed into a show bike, and a modern scrambler” – expressing the passion for the Italian eagle brand hailing from the town of Mandello del Lario.
THE ARTICLE OF “INMOTO” MAGAZINE – ETERNAL CITY MOTO SHOW, OFFICINE ROSSOPURO
THIRTY YEARS OF PASSION TRANSFORMED INTO UNIQUE MODELS:
https://www.inmoto.it/news/saloni/2025/08/28-8349594/eternal_city_moto_show_officine_rossopuro_trentanni_di_passione_che_diventano_pezzi_unici
SOCIAL MEDIA CORNER – TIMELESS ICONS: THE MURAL DEDICATED TO THE “ETERNAL CITY”, CREATED BY AIR-AEROGRAFISTI ITALIANI RIUNITI (THE ITALIAN AIRBRUSH ARTISTS ASSOCIATION), AND DELIVERED TO THE PRESIDENT OF THE REGIONAL COUNCIL OF THE LAZIO REGION, FEATURING THE FAMOUS SCENE FROM THE FILM “ROMAN HOLIDAY”: AUDREY HEPBURN AND GREGORY PECK IN THE SADDLE OF A VESPA.
https://www.facebook.com/eternalcitymotorcycleshow
https://www.eternalcitymotorcycleshow.com/
https://www.facebook.com/eternalcitymotorcycleshow
