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EVENTO INTERNAZIONALE

THE “ITALIA GENIALE” EXHIBIT WITH VESPA AT THE MOST IMPORTANT ASIAN EVENT DEDICATED TO DESIGN: “SINGAPORE DESIGN WEEK 2023”

THE HUGE FESTIVAL – FROM 21 SEPTEMBER TO 1 OCTOBER – CELEBRATES THE 20TH ANNIVERSARY OF THE DESIGN SINGAPORE COUNCIL. THEME FOR THIS EDITION: “BETTER BY DESIGN”

September 2023 (G.T.) - Following its successful return last year, the most important Asian all-around design event returns: “Singapore Design Week 2023” (SDW 2023), which will be held from 21 September through 1 October. Organised by the Design Singapore Council (Dsg), the 11-day festival will present an extraordinary showcase of Singapore’s distinctive brand of creativity while celebrating Dsg’s 20th anniversary. To commemorate this milestone, SDW 2023 will adopt Dsg’s motto “Better by Design” as the festival theme for this special edition.

Image source: SDW 2023 media release.

Singapore design embodies a universal attitude – the desire to always seek to make lives better using design. The motto ‘Better by Design’ reflects Design Singapore Council’s commitment to champion design and creativity that helps us to meet complex challenges and shape a better future. Marking our 20th anniversary, we adopt this resourceful spirit forSingapore Design Week 2023, coalescing design that is born from a strong sense of creative purpose and crafted for positive impact,” says Madeleine Ho, Festival Director of SDW 2023.

SDW 2023:
sdw.designsingapore.org

Image source: www.instagram.com/designsingapore

Design Districts. This year, SDW will also introduce Design Districts as a key highlight of the festival. Each district will reflect the unique character and charm of its community and offer a wealth of immersive design experiences within walking distance.

Source: sdw.designsingapore.org/design-districts

To kick off this new festival offering, SDW 2023 Design Districts will span three key precincts – Bras Basah.Bugis, Marina Bay, and Orchard Road.

Source of images: https://www.facebook.com/designsingaporecouncil

Festival Pillars. Building on the festival’s distinctive and enduring vision, SDW 2023 will continue to explore design through the three defining pillars of Design Futures, Design Futures, Design Marketplace, and Design Impact. Inspired by the festival theme and pillars, the local Design Community will also be presenting over 80 ground-up events ranging from exhibitions, talks and panel discussions to workshops, tours and retail pop ups. A huge, participatory festival.

Source of images: https://www.facebook.com/designsingaporecouncil

Singapore Design Week has always been about showcasing the best of design from Singapore and beyond. SDW 2023 is of special significance as we celebrate Design Singapore Council’s 20th anniversary and collaborate with our trail-blazing design pioneers and thriving design community to activate design districts at the heart of Singapore. We invite everyone to join us and experience how we can make lives ‘Better by Design’ through SDW 2023!” says Dawn Lim, Executive Director, Design Singapore Council.

Source of images and info: https://www.designfairasia.com/show-features/italia-geniale

And, in occasion of FIND Design Fair Asia (it’s the second edition of the show which aims to make the creativity of the Italian companies known to the Asian design market), during SWD 2023, a new feature is the “Italia Geniale” installation, a collection created by ADI - Association for Industrial Design of Milan with ADI Design Museum Compasso d’Oro ( www.adi-design.org/homepage.html). The initiative is the fruit of the collaboration of the Italian Embassy in Singapore with the support of the Italian Trade Agency and the Italian Ministry of Foreign Affairs.

Source of images: https://www.facebook.com/ItalyinSG

In the spectacular setting of Marina Bay Sands in Singapore, the exhibit showcases the most significant materials, objects, and products of the icons of Italian design which speak of imagination, labour, wellness, and interpersonal relationships. Presented as a sneak peek at Dubai EXPO 2020, “Italia Geniale” takes visitors on a journey through the history and masterpieces of Italian industrial design, and also recounts the wealth of Italian brands and patents. On display are over 80 iconic objects of Italian design, many of which winners of the prestigious Compasso d'Oro Award – such as Vespa Elettrica – a tribute to the excellence, creativity, and labour of Italian companies. “Italia geniale – Design Enables” is promoted by the Ministry of Foreign Affairs and the International Cooperation and by the Ministry of Enterprise and Made in Italy, in agreement with ADIUnioncamere, and Ice Agency.

ADI Design:
www.adi-design.org/blog/italia-geniale-a-singapore.html
Italian Embassy in Singapore:
ambsingapore.esteri.it/it/news/dall_ambasciata/2023/09/italian-presence-at-the-singapore-design-week-2023

VESPA ELETTRICA:
www.vespa.com/en_EN/models/elettrica

WIDE REWIND:
wide.piaggiogroup.com/en/articles/innovation/vespa-elettrica-recognised-at-compasso-doro