EXTENDING BEYOND THE VESPA, THE PIAGGIO MUSEUM HAS UNDERGONE A COMPLETE OVERHAUL, ENLARGING ITS EXHIBITION SPACE AND COLLECTIONS TO BECOME THE LARGEST MOTORCYCLE MUSEUM IN ITALY AND ONE OF THE BIGGEST IN EUROPE. ROBERTO COLANINNO: “OUR HISTORY IS FOUNDED ON INNOVATION.”
From Saturday 21 April 2018, the exhibition “FuturPiaggio - 6 lezioni italiane sulla mobilità e sulla vita moderna” (“6 Italian lessons on mobility and modern life”) presents the new rooms to visitors together with the five spectacular permanent collections covering more than one hundred years of thrilling achievements.
Pontedera, 19 April 2018 – Presented today to the international press, the new Piaggio Museum opens its doors to the public starting from Saturday 21 April 2018 with the exhibition “FuturPiaggio - 6 lezioni italiane sulla mobilità e sulla vita moderna” (“6 Italian lessons on mobility and modern life”).
Roberto Colaninno, Piaggio Group Chairman and CEO: “Piaggio has based its history and success on innovation, on a capacity to imagine a future invisible to others and to interpret people’s needs all round the world, both on western markets and in emerging countries. The Piaggio Group and its brands (Piaggio, Vespa, Moto Guzzi, Aprilia, Gilera, Derbi, Ape) are present in India, in Vietnam, in China, in Indonesia, accompanying those countries’ economic and social growth, and creating new mobility solutions to make everyone’s life easier and more sustainable, as it has done in Europe and the USA since the end of the Second World War. This museum exhibits splendid vehicles and machines created by great engineers, but it also recounts many fascinating examples of remarkable genius and great courage, emotions, races and triumphs, technological, economic and social transformations. Here we conserve the lessons of that story and, at the same time, continue to write it as we pursue the path of continuous innovation, true to the values and vision that have guided us for more than 130 years.”
THE PIAGGIO MUSEUM. After 18 years of successful operation reflected in 600,000 visitors, the Piaggio Museum has been completely renewed, with more than 250 valuable items displayed in an exhibition space. that has been extended from 3,000 to more than 5,000 square metres. As a result, the Piaggio Museum has become the largest and most complete motorcycling museum in Italy, with unique pieces illustrating the history of the Piaggio Group through the development of mobility. Because the Piaggio story is interwoven with every form of transport: ships, trains, aircraft, automobiles, scooters and motorcycles have all been manufactured by the company and its brands.
The increased exhibition space is the result of the addition of two completely new areas, which, like the original Museum, have been created through the restoration of fascinating old manufacturing sites. They display the new collections, one on the Piaggio and Ape brands, the second on the motorcycle and racing history of the Aprilia, Gilera and Moto Guzzi brands, which, together, boast an extraordinary 104 world championship titles in the various motorcycle racing categories, from MotoGP and Supermotard to Trial and Superbike.
EXHIBITION OPEN UNTIL 10 JUNE 2018. Starting on Saturday 21 April 2018 the exhibition “FuturPiaggio - 6 lezioni italiane sulla mobilità e sulla vita moderna” (“6 Italian lessons on mobility and modern life”) presents the new rooms to visitors. Through an itinerary of great aesthetic impact, explicitly inspired by futurism and a celebration of motoring, the exhibition immerses the visitor in the spirit of the volume written by Jeffrey Schnapp (Professor of Romance Literature and Comparative Literature at the Architecture and Design department of Harvard) to mark the Piaggio Group’s 130-year history. Open until 10 June 2018, the exhibition analyses the concept of mobility developed by the Group through its long history, and looks ahead to the future of today’s leading European player in light mobility.