GAME ON FOR THE ITALIAN LEG OF “THE SOUND OF EUROPE TOUR”: FRIDAY 7 JUNE AT 9 P.M. THE LIVE DJ SET BY MERK & KREMONT AT THE TRIENNALE. SATURDAY 8 ANDREA IANNONE, APRILIA MOTOGP RIDER, MEETS HIS FANS AT THE VESPA POP-UP SPACE IN PIAZZA DEL CANNONE. AND UNTIL SUNDAY 9, LOTS OF FUN, MUSIC AND CHANCE TO ROAD TEST THE STAR OF THE TOUR, THE VESPA ELETTRICA.
Milan, 6 June 2019 – The elegance, style and music of Vespa light up the heart of Milan in the weekend which closes the second leg of “The Sound of Europe Tour”, the new, spectacular event which throughout the summer of 2019 will bring the unmistakeable appeal of Vespa to the glamour capitals of Europe.
Until Sunday 9 June, from the pop-up installation in Piazza del Cannone, the crossroads for three symbols of the capital of Lombardy – Castello Sforzesco, Arco della Pace and Palazzo della Triennale – the positive vibrations of Vespa will ring out, thanks to an unmissable program of events marked by fun and music.
Vespa is on tour in Europe, come to the pop-up space and live a unique experience. Milan, 31 May/9 June 2019: Vespa pop-up space and test ride Vespa Elettrica, every day from 10am to 7pm, Piazza del Cannone-Parco Sempione. 7 June: Merk & Kremont meet and greet, starting at 5 pm, Piazza del Cannone-Parco Sempione, and Dj set from 9 pm to the Festival of Love-Triennale Milan.
The real stars of the day on Friday 7 June will be the DJs and producers Merk & Kremont: the two artists, included in the list of the hundred best DJs in the world, will welcome the public for an exclusive Meet and Greet from 5 p.m., before performing a Live DJ Set in the Triennale Garden, as from 9 p.m.
The Vespa tour in the most beautiful cities in Europe. Experience the uniqueness of Vespa with official merchandising, get on the saddle of the Vespa Elettrica during the test rides and let loose thanks to the music of the DJs Merk&Kremont.
In Vespa’s Pop-Up Space all the brand’s fans can find out how to obtain VIP passes to follow this wonderful evening of electronic music, which is part of the Festival dell’Amore (“The Festival of Love”), from a privileged viewpoint.
INFO: www.ilfestivaldellamore.it.
In the afternoon of Saturday 8 June, again at the Vespa Pop-Up Space in Piazza del Cannone, there will be another special guest, Andrea Iannone (in the photo below, during the recent Italian GP in Mugello, ed.), the standard bearer of Aprilia in MotoGP will meet fans from 5 to 6 p.m. and, together with the presenter of Sky Sport MotoGP Vera Spadini, will answer questions from the public and will speak of his own passions which attract him to the glamourous world of the Vespa brand.
Everyday, from midday to 9 p.m. there are numerous engagement activities planned as well as a well-stocked shop selling the whole legend of an extraordinary brand. Moreover, on display as a real work of art on two wheels, a unique combination of classical and timeless lines and the most advanced eco-friendly technology, the Vespa Elettrica will be available for an unforgettable test ride on the roads which surround Parco Sempione: the perfect environment for Vespa Elettrica, with its easy and pleasant ride, brilliant restart and autonomy up to 100 km.
The Sound of Europe Tour is a completely new event formula, which provides an outstanding interpretation of the contemporary Vespa and which, after Berlin and Milan, will stop off also in Amsterdam, Paris and Madrid.
INFO AND UPDATES ON VESPA.TOUR:
www.vespa.com/it_IT/landing/vespa_tour_2019.html
