Milan, 10 February 2025 - Vespa opens a pop-up at the Rinascente Milano store, where a Vespa 946 Snake - a new, limited-edition reinterpretation of the iconic model - is on display, along withready-to-wear clothing and accessories from the Vespa Snake Capsule collection.
Vespa's foray into the lifestyle sector has been further strengthened by the launch of a global retail initiative, which will see the staggered opening of a series of pop-ups in selected prestigious locations in the first quarter of 2025. This project was inspired by the vision of the Vespa as an icon, which has evolved from a mere vehicle to a genuine object of design. No longer confined to spaces dedicated to traditional two-wheelers, Vespa is incorporated harmoniously into exclusive contexts where luxury and lifestyle come together, providing a unique and sophisticated experience.
VESPA SNAKE CAPSULE:
https://theemptyspace.vespa.com/ww-en/vespa-snake-capsule
Therefore, the journey of Vespa’s pop-ups to a series of iconic lifestyle locations continues with a stint at the Rinascente Milano from 4 to 24 February. On the first floor of the Milanese department store, visitors can step into a unique space, where the brand's style and tradition meet modernity, the spirit of freedom and the drive to experiment.
VESPA 946 SNAKE, NUMBERED LIMITED EDITION – OFFICIAL VIDEO:
https://www.youtube.com/watch?v=7DX_Zs-xmBM
The icy tones of winter unite the pop-ups, and serve as the inspiration for the Vespa Snake Capsule collection, while the snake logo pays tribute to the lunar calendar and celebrates the arrival of 2025. On this occasion, the limited-edition Vespa 946 Snake is unveiled with a design inspired by the frozen landscapes and ethereal beauty of the coldest season, embellished with graphics featuring a snake - a majestic, enigmatic creature that invites us to overcome our limits, live boldly and to voyage beyond the boundaries.
VESPA 946 SNAKE:
https://www.vespa.com/en_EN/landing-page/vespa946snake/
Vespa Snake Pop-up…tour! Vespa's foray into the lifestyle sector has been further strengthened by the launch of a global retail initiative, which will see the staggered opening of a series of pop-ups in selected prestigious locations in the first quarter of 2025, where the Vespa 946 Snake will be on display alongside the Vespa Snake Capsule collection and limited-edition accessories.
After Vespa’s stop in Rome at the Rinascente Tritone, the first date in 2025 was at the Galeries Lafayette Champs-Elysées in Paris, from 7 January to 5 February. Next up is the Rinascente in Milan, then Vienna, Beijing Galeries Lafayette, Istanbul Vakko, Bangkok Emquartier, Singapore Paragon, Hanoi Trang Tien and Jakarta Plaza Indonesia.
VESPA:
https://www.vespa.com/en_EN/
