SUCCESS FOR THE EXHIBITS DEDICATED TO THE TWO-WHEELER WORLD WITH AMPLE PRESENCE OF THE MOST IMPORTANT INTERNATIONAL BRANDS AND THE PUBLIC, DISCOVERING THE NEW APRILIA AND MOTO GUZZI PRODUCTS, WITH A TRIBUTE TO VESPA’S 75TH ANNIVERSARY.
Image source and info: motorama.es
June 2021 – The public greeted the return of two-wheeler shows with enthusiasm and participation. The shows livened up the month of June in complete safety, partly thanks to the open-air organisation methods. The presence of the most important international brands, events and test rides marked a relaunch under the banner of optimism and the desire to get back in the saddle on bikes and scooters. Kicking things off was “Motorama Madrid 2021 - Salón Comercial de la Motocicleta”, opening at the Pabellón de Cristal-Recinto Ferial Casa de Campo in the Spanish capital from 4 to 6 June, with a positive turnout of over one hundred exhibitors and 11 thousand visitors.
Source of images: motorama.es and the Hotel Jardines De Sabatini Facebook profile.
The outdoor stand dedicated to the Piaggio Group bike and scooter brands was there, where the new products in the range were presented (the Aprilia RS 660 was extremely popular). Worth a mention is the tribute to Vespa’s 75th anniversary on Sunday, 6 June, with an exhibit of the most significant models from its history, set up at the prestigious Hotel Apartosuites Jardines De Sabatini.
MIMO - Milano Monza Motor Show - 10 to 13 June 2021 in Milan and Monza – presented all the news from over 60 participating car and motorcycle manufacturers. With its democratic format, where the brands all displayed their new products on identical platforms, MIMO decided to send a signal of relaunching for the world of shows and the automotive sector with free entry to the exhibit in complete safety. MIMO Open-Air Motor Show was a proper anthem to the mobility of today and the future with 120 installations set up in the centre of Milan along a route that wound its way around for almost 3 kilometres, from corso Vittorio Emanuele to piazza Duomo, by way of via Dante, via dei Mercanti, piazza Cordusio and, last but not least, piazza del Castello Sforzesco.
MIMO told the story of the automotive sector with an outdoor stroll, along which more than 60 manufacturer brands “spoke” with the passers-by through their works, where visitors could admire symbols of maximum technological expression in terms of sustainability, safety and comfort, design, and performance. A virtual dialogue, in observance of physical distancing, made possible thanks to the QR code technology placed on each platform which allowed visitors to view the page reserved for each model, with technical data sheets, images, videos and links to contact the manufacturers. Technology also allowed “home delivery” of the MIMO installations thanks to the images and videos uploaded to the event’s website (www.milanomonza.com).
The Piaggio Group participated with Aprilia, with the new RS 660, and Moto Guzzi, with the V85 TT in the special Centennial livery.
MBE 2021 SPECIAL EDITION WITH APRILIA AND MOTO GUZZI. First international show to reopen physically to the public in Italy: 250 exhibitor companies, with the most important motorcycle manufacturers and custom shops; 20 thousand square metres of outdoor floorspace with 100 models to test. Rides in the territory with Federmoto (Italian Motorcycling Federation, ed.) and Veneto Regione (Region, ed.). The motorcycling world and the national trade fair system relaunched from Verona: from Friday, 16 June through Sunday, 20 June, Motor Bike Expo 2021 opened its doors at Veronafiere, the first international event to reopen physically to the public in Italy, in complete safety, after a suspension of more than a year.
Source of images and info: www.motorbikeexpo.it
Motor Bike Expo is the show that has been bringing business and passion for two-wheelers together for 27 editions: in the 4 display pavilions and the 20 thousand metres of outdoor area, more than 250 companies (20% foreign) exhibited all their latest news, including standard models and unique units. All the most important motorcycle manufacturers were there, including Aprilia and Moto Guzzi.
All the best of the vast factory production was on display, as well as the most exclusive customizations, not to mention apparel, accessories, and the sports world, as well as club and association activities. A must-see trade fair, but especially to experience first-hand. For the first time, bikers were able to enter with their own bikes, thanks to the free parking set up inside the area. Here are some photos.
The special edition of Motor Bike Expo 2021, postponed from January to June, was even more dynamic, interactive and oriented towards outdoor activities. Starting with the opportunity to test over one hundred motorcycle models made available by the manufacturers. And you can already save the date for Motor Bike Expo 2022, from 13 to 16 January. Info: www.motorbikeexpo.it
APRILIA AND MOTO GUZZI ON STAGE & TEST RIDES, with the support of the dealers, who gave the chance to take road test rides on the new Aprilia and Moto Guzzi models. Both of the areas were set up outdoors: in the Aprilia area, the new RSV4 Factory and Tuono V4 Factory models were exhibited, as well as the RS 660 and Tuono 660 models, and two models in the new 125 range: RS 125 and SX 125. It was also possible to road test the current 660 range, namely the RS and Tuono.
On display in the Moto Guzzi area were the V7 Stone, V9 Bobber and V85 TT in the special Centennial livery, available only in 2021 to celebrate the brand’s 100 years. The same models, in the standard colour schemes, were available for test rides.
NEXT EVENT: AUTOWORLD MUSEUM IN BRUSSELS, BELGIUM, FOR THE SHOW DEDICATED TO VESPA’S 75 YEARS, FROM JULY 1 THROUGH 15 AUGUST 2021. Overview of the most beautiful and original Vespas that have written the brand’s history. And Sunday, 4 July, Autoworld will welcome Vespisti from all over Belgium and abroad. On the Esplanade in front of the museum, they will form the number “75” with their Vespas for a stunning visual effect. Must-see.
Source of images and info: www.autoworld.be/expos-fr-114-exposition---vespa-75-years-young