2 June 2024 - During the Mugello Moto GP, a new technology was unveiled in the Aprilia box. The new immersive multimedia box project, created by Yashi - the technological partner of Aprilia Racing - made its début at the event, with a view to enhancing Aprilia's communications and elevating the experience offered to its supporters and partners.
For the second year running, Yashi has been confirmed as the technological partner and sponsor of Aprilia Racing, enriching the box, the hospitality area and the racing department in Noale with a selection of highly innovative products. Beginning with the Mugello GP, the Aprilia Racing box will also offer a new immersive 360° multimedia experience.
The best moments of each GP will be enhanced via a series of modular LED screens located inside the box. This fully immersive experience will enable the sponsors and guests present to experience the adrenaline of the performances of Aprilia Racing’s riders first hand. A cutting-edge design, never seen before inside a MotoGP box.
Yashi is an international manufacturer and Italian technology brand; it was established in the late ‘90s with the goal of designing and developing innovative IT displays. Today, Yashi is a high-tech digital factory specialising in the display sector. With an in-house R&D department, it can meet the needs of the market worldwide, designing new prototypes and models every year.
MASSIMO RIVOLA (CEO Aprilia Racing): "These two years with Yashi have been really positive, and we have had high quality working tools at our disposal. It's wonderful to be able to take a step forwards in our collaboration and unveil such an impressive box here at Aprilia's home GP. This innovative project provides our guests and supporters with the opportunity to enjoy an immersive visual experience inside our boxes.”
ROBERTO RIGHETTI (General Manager Yashi): “Our renewed partnership with Aprilia has enabled us to engineer the first immersive box with modular technology. I’m a fan of the Aprilia brand myself, and so the project came into being spontaneously, combining Yashi's experience with the Grand Prix world. We are delighted to be able to take our partnership with Aprilia to new levels of excellence. We believe that this project will further enhance the brand, and that it will deliver a great experience for all fans”.
APRILIA:
www.aprilia.com/en_EN/aprilia-racing/moto-gp
Yashi Italia:
www.yashiweb.com/en
