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IF.BE Ice Factory Ballard Estate/Malik Architecture/ArchDaily, in the heart of Mumbai’s heritage precinct, was the evocative location of the launch event of the Aprilia 2024 range novelties in India. Guest star (photo): the very famous actor, producer and passionate motorcycles John Abraham.

Pune, India – April 16, 2024. Aprilia, a renowned manufacturer of high-performance motorcycles, has officially launched its extensive superbike portfolio in the Indian market, marking a significant moment for superbike enthusiasts in the country. The company also announced the appointment of John Abraham, a motorcycle aficionado himself, as its brand ambassador to spearhead this exciting initiative.
This launch represents a major expansion for Aprilia in India, offering a comprehensive range of superbikes to cater to diverse riding preferences. From the track-oriented RSV4 Factory to the versatile Tuareg 660, every rider is assured of finding a perfect match. All these superbikes, available as Completely Built-up Units (CBUs) through Aprilia Motoplex dealerships across India, embody the legendary Aprilia spirit – a unique blend of cutting-edge technology, captivating design, and a relentless pursuit of exhilarating performance.

Aprilia India:

RSV4 Factory: This is not merely a motorcycle; it's a track-focused machine meticulously crafted for superior speed. Aerodynamic lines precisely cut through the air, while the powerful V4 engine unleashes unparalleled power. Every twist of the throttle grants access to the exclusive club of riders who chase ultimate velocity.


RS660: This offering presents a perfect harmony of sportiness and contemporary design. The RS660 is not only aesthetically stunning but also a thrill machine built for everyday riding. Aprilia's rich racing heritage is woven into its DNA, translating racetrack knowledge into an unforgettable street experience.

Tuono 660: The Tuono 660 is a powerful machine disguised for urban riding. Fully adjustable suspension and exceptional power allow you to conquer any cityscape with unmatched performance. It's a motorcycle that begs to be unleashed on the urban jungle.


Tuareg 660: The call of adventure is undeniable, and the Tuareg 660 answers it with aplomb. This robust machine devours any terrain with ease, from twisting mountain trails to sandy deserts. Adventure enthusiasts will find a perfect partner in the Tuareg, a machine that's as comfortable exploring uncharted territories as it is commanding respect on the road.


Aprilia India is proud to welcome John Abraham, a dedicated Aprilia fan, as its brand ambassador. This partnership is more than just a celebrity endorsement; it represents the ideal synergy that Aprilia was searching for. Abraham's passion for high-performance motorcycles perfectly aligns with Aprilia's racing heritage and legacy. He resonates with India's thriving community of performance biking enthusiasts. He's not just a brand ambassador; he's a true fan, a rider who embodies the spirit of Aprilia.
John Abraham, while unveiling Aprilia's performance portfolio, stated, "I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I am honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia's journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure."

From left, John Abraham along with Diego Graffi and the new Aprilia RS 457 (available for retail in India).

Mr. Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt. Ltd., commented, "We are incredibly excited to welcome John Abraham to the Aprilia family. John's passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand's vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish." He further added, "Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, is a significant milestone in our journey in India. We believe these bikes will not only fulfil the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders."

John Abraham astride the Aprilia RS 457.

Mr Apoorva Saigal, Head of Corporate Communication and Marketing commented “The addition of John Abraham as Aprilia's brand ambassador marks a significant chapter in our brand journey. John’s genuine passion for motorcycling resonates deeply with our discerning customers and John's influence will be instrumental in amplifying Aprilia's reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.”

Instagram Aprilia India:

Aprilia's Commitment to Customer Experience.

Aprilia is actively expanding its touchpoints across India. Through its flagship Motoplex stores, Aprilia offers a curated customer experience and seamless after-sales service. By the end of FY Q1 2024, we aim to have approximately 10 Motoplex showrooms operational across major Indian cities like Bangalore, Delhi, Pune, Chandigarh, Surat, Jaipur, and Mumbai. Most of these are already welcoming riders, with a few more opening by the end of April 2024.

About Aprilia: Aprilia is a motorcycle brand that is known for making motorcycles par excellence. In its quest for engineering purity, the company has provided its fans with great results. In recent years Aprilia has completely revamped its product range, becoming the technological signpost of the Piaggio Group in the scooter and motorcycle segment. With 297 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike, and 9 in Off-Road disciplines.

About PVPL: Established in 1884, the Piaggio Group is Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in the industry. PVPL is a 100% subsidiary of Piaggio & C. S.p.a. of Italy, the inventor of Commercial Vehicles and 2 Wheelers. Piaggio Vehicles Pvt. Ltd. (PVPL) leads the league today with its Commercial Vehicles and 2-Wheeler Vehicles segments. By revolutionizing the 3-wheeler cargo segment in the country, Piaggio, today, is setting global standards in multiple areas of service. It also owns legendary 2-wheeler brands like Vespa and Aprilia which is the luxury segment in the 2-wheeler industry. The sprawling Manufacturing Unit of PVPL is based at Baramati, Maharashtra, and is working to capacity produce commercial vehicles and 2-wheelers for India and select international markets.
The vision and mission of PVPL are to be perceived as a unique, high-impact, fast-response, innovative, and growth-oriented company that is known around for its unmatched level of excellence. And also, to achieve the status of a world-class company that manufactures & markets a wide range of high-quality products to the total satisfaction of the customers in the domestic and overseas markets. With unmatched customer care, state-of-the-art products, and multiple awards to be honoured with, PVPL continues to journey – proving inspirational and providing an improved quality of life to millions across India along the way!

(Source: Aprilia/PVPL-Piaggio Vehicles Pvt. Ltd. India press release).