TWO SEPARATE AND PRESTIGIOUS ACKNOWLEDGMENTS – FROM OVERDRIVE AND NDTV – FOR THE PIAGGIO GROUP TWO-WHEELER RECENTLY LAUNCHED ON THE INDIAN MARKET. NEW ENTRY FOR 2017, THE SR 150 RACE VERSION OF THE RUGGED SPORTS SCOOTER.
From India come two prestigious awards for the Aprilia SR 150, the Piaggio Group sports scooter introduced on the Indian market a few months ago. The first award is from the CNBC business and financial TV news channel, which, in cooperation with the Indian trade journal Overdrive, has named the Aprilia SR 150 Scooter of the Year. A few hours after this announcement from Delhi, came the second award: the NDTV national TV news channel declared the Aprilia SR 150 top product in the Indian market’s crowded scooter segment, where all the leading world players compete.
The two awards are important and authoritative recognition of the quality of the Aprilia SR 150, the first Sport Scooterbike on the rich Asian market. The SR 150, which combines the feel of a racing motorbike with the ease of use of a scooter, was designed and engineered in Italy and is produced in the Piaggio Group’s factory in Baramati, in the state of Maharashtra.
“These acknowledgments confirm the quality and competitiveness of our product on a market of great strategic importance for the Piaggio Group,” said Piaggio Group Chairman and CEO Roberto Colaninno. “India continues to be a market of priority interest and this product demonstrates Piaggio’s excellent reactiveness and great growth potential.”
With the SR 150, and assisted by the worldwide visibility of its participation in the World MotoGP Championship, Aprilia has made a strong entry on the Indian market, one of the world’s most important, targeting younger customers and pursuing the industrial and commercial strategy focused on lower-displacement sports engines that has always been at the root of its success.
(Milan-Mumbai, 21 December 2016).
NEW APRILIA SR 150 RACE. To celebrate the success of the Aprilia SR 150, at the beginning of February 2017, the new Race version was launched, taking its inspiration from the Aprilia RS-GP motorbikes that compete in the MotoGP championship. Also produced in the Piaggio factory in Baramati, the new model is intended chiefly for young riders. With its strong sporty style and performance, with every detail based on a racing inspiration, it sets out to repeat the success of its predecessor.