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SPAIN: TOURISM IN STYLE

VESPA CENTRE STAGE AT ONE OF THE SUMMER’S COOLEST HOLIDAY SPOTS: IBIZA!

100 VESPA SCOOTER ANIMATE THE BALEARIC ISLAND FOR A SUMMER OF FUN AND FREEDOM, AN EXCLUSIVE FOR THE GUESTS OF THE HOTELS IN THE PALLADIUM GROUP.

July-August 2018 – A different way of enjoying the summer holiday with the emphasis on fun and freedom, and the opportunity to visit even the remotest places in Ibiza, the pearl of the Balearics. This is the thinking behind a cooperation agreement between the Piaggio Group and the Palladium Hotel Group, a distinguished Spanish hotel chain, for the exclusive supply of 100 Vespa Primavera 125cc scooters for the group’s hotels on the island of Ibiza.

The expression of a unique and distinctive lifestyle, the Vespa has an extraordinary symbolic and iconographic legacy synonymous with “Italianness”, a zest for life and a love of beauty. An icon of two-wheel mobility, the scooter is the world’s most popular two-wheeler, with a spirit that is both vintage and modern. All reasons behind the decision of the prestigious Palladium Group (48 hotels in Spain, Mexico, the Dominican Republic, Jamaica, Brazil and Sicily, ed.) to choose the Vespa to enable its guests to visit in style remote spots that are less easy to reach with other modes of transport.

Vespa scooters can be hired by the guests of the Hard Rock Hotel Ibiza, the Ushuaïa Ibiza Beach Hotel and the Grand Palladium Palace Ibiza Resort to explore the sights of the island from the saddle of the world’s most iconic two-wheeler. Through the local operator Emove Ibiza, visitors can also book Vespa tours to discover the less conventional locations and admire the most stunning landscapes of Ibiza, one of the Mediterranean’s most popular summer holiday destinations.

The initiative is the first step in a cooperation agreement between Vespa and the Palladium Group based on a shared philosophy, intended to be further consolidated and expanded. Vespa will also provide the vehicle fleet for the Bless Hotel Madrid, a luxury hotel due to open in December 2018.