14 July 2026 - Vespa and Gigi are unveiling an exclusive collaboration, inspired by the summer and free-spirited nature of the Italian Riviera. A natural creative partnership between two icons that each, in their own unique way, celebrate a passion for travel, innate elegance and the Italian way of life.
Two Icons on the move. Always ahead of its time, Vespa is constantly exploring new horizons, pushing the boundaries of its world. By partnering with Gigi, the brand once again affirms its ability to reinvent the experience, to build bridges between worlds and to offer a unique vision of contemporary lifestyle. Together, they embody the same philosophy: elegance, freedom, joie de vivre and an absolute sense of detail.
The most coveted item of the 2026 summer. This exclusive livery pays homage to Gigi’s origins with a vibrant sun-yellow, a luminous and vibrant signature. Every detail tells a story. The padded seat, finished in a cognac colour and accented with ivory stitching, embodies understated, timeless luxury. The front fairing features a tie inspired by the house’s iconic striped parasols, alongside a luggage rack fitted with leather straps to hold a beach towel; the signature Gigi logo on the front fairing serves as an invitation to escape.
At the rear, a chrome luggage rack extends into a wicker basket, a chic evocation of Mediterranean getaways. The ivory-white rims, paired with open-sidewall tyres, offer a modern take on the aesthetic of the old-style Vespas that once cruised the roads of Saint-Tropez. A certain vision of happiness: following the sun, taking the most beautiful roads and making every moment a destination.
On display throughout the season beneath the pine trees at Gigi Saint-Tropez, the Vespa Gigi Edition is set to become one of the defining symbols of summer. Created exclusively for Gigi, these unique models will be available in a limited edition, on request, to brand enthusiasts and collectors in search of their next object of desire.
Available exclusively by order through Vespa, starting from 12,000€.
Vespa Primavera 125 - “Vespa x Gigi”:
https://www.vespa.com/en_EN/vespa-world/news/vespa-per-gigi
Vespa. It was in 1946 that the Vespa first appeared on the streets of a Europe brimming with energy, ready to be reborn and to create. After eighty years of history and more than nineteen million units on the road across every continent, Vespa is today a universal symbol of elegance, design and technology. It is a global brand, known and loved around the world, which, with over two million vehicles produced in the last decade alone, is currently experiencing one of the most successful and dynamic periods in its unique history. www.vespa.com
Gigi. The “Alla Grande” lifestyle, where extravagance rhymes with grandeur and perfection. Following the success of his beach house in Ramatuelle, Gigi established his main residence in Paris, on Avenue Montaigne, in the heart of the Golden Triangle. A townhouse where French elegance subtly intertwines with Italian heritage, perfectly reflecting Gigi’s personality. Today, the Gigi universe extends far beyond Paris and the French Riviera, with iconic destinations in Dubai, Rome, Miami and Bodrum, each embodying the essence of Italian elegance and the “Alla Grande” way of life. Each destination carries the same signature: generous hospitality, authentic cuisine, and a refined experience where Italy is reimagined in some of the world’s most desirable settings.
www.gigi-restaurant.com
(Source: Gigi Saint-Tropez x Vespa press release).
