THE SPECIAL OPEN HOUSE EVENT RUNS FROM 12 TO 16 MAY, WITH FREE TEST RIDES ENABLING VISITORS TO TRY OUT THE NEW ADDITIONS TO THE APRILIA, MOTO GUZZI, PIAGGIO AND VESPA RANGES FOR 2026
Aprilia Racing rider Marco Bezzecchi & the new Aprilia SR GT, Rally Replica 400 version.
VESPA CELEBRATES 80 LEGENDARY YEARS WITH THE EXCLUSIVE SPECIAL EDITION VESPA 80TH. THE APRILIA SR GT 400 IS THE HOTLY-ANTICIPATED SCOOTER CROSSOVER THAT’S READY FOR ANYTHING, WHILE AT APRILIA, DISCOUNTS OF UP TO 1,250 EURO ARE AVAILABLE ON THE TUAREG ADVENTURE BIKE. MOTO GUZZI IS OFFERING 1,500 EURO OFF ITS GRAND TOURER, THE STELVIO. BUYING A PIAGGIO SCOOTER IS NOW EASIER THAN EVER, THANKS TO AFFORDABLE ZERO-INTEREST FINANCING PACKAGES AND SAVINGS OF UP TO 700 EURO
Tommaso Marcon & Aprilia SR GT Rally Replica 400 on the road:
https://www.facebook.com/reel/1873956123321533
6 May 2026 - Exceptional deals are available across the entire range of motorcycles and scooters from the Piaggio Group throughout May. Buying a model from the Aprilia, Moto Guzzi, Vespa or Piaggio brands is now even easier, with a host of exclusive benefits on offer, plus a range of financing options tailored to suit every need.
To discover all the new models for 2026 models, test them on the road, and find out all the details of our promotions, a special open-house event will be held at participating dealerships from Tuesday 12 to Saturday 16 May, in Italy (*). At the dealerships that make up the Piaggio Group official network, visitors can also find out more about the 4-year manufacturer’s warranty available on all scooters, for unlimited thrills and total peace of mind.
(*) See the websites of Piaggio Group’s brands in your country, to know the terms of open doors period, prices, offers, financing solutions and related landing page links.
Aprilia SR GT Rally Replica 400: https://www.aprilia.com/en_EN/models/sr-gt/
APRILIA. The spotlight is on the all-new Aprilia SR GT 400, the crossover that brings the design philosophy, innovation and motorcycling expertise - the elements that have made Aprilia an on-road and off-road icon - to the world of scooters. The Open Doors event is the perfect opportunity to test it on the road, to fully appreciate the fun and real riding pleasure offered by the refined chassis and a power-to-weight ratio that places it at the very top of its class. With prices starting from 6,750 Euro, he Aprilia SR GT 400 can also be purchased through the special DreamRide Now package with guaranteed future value, with affordable monthly instalments of 79 Euro, enabling the customer to choose whether to keep it, swap it or return it after the three year period is up.
Aprilia Tuono 457:https://www.aprilia.com/en_EN/models/tuono-457/
A number of exclusive discounts are available across the wide range of Aprilia models: 750 Euro off the Tuono 457 fun bike, an agile, lightweight model perfect for young motorcyclists with an A2 licence; 1000 Euro off the Tuono 660 Factory, 1250 Euro off the twin-cylinder Aprilia Tuareg bike.
Aprilia Tuareg Rally: https://www.aprilia.com/en_EN/models/tuareg/
For further information and to book an appointment:
https://www.aprilia.com/en_EN/
See the websites of Aprilia brand in your country, to know the terms of open doors period, prices, offers, financing solutions and related landing page links.
MOTO GUZZI. For 2026, the legendary Moto Guzzi Stelvio touring bike will be available in two brand-new liveries that celebrate its adventurous spirit: Grigio Climbing and Verde Hiking. This model is offered with an exclusive discount of 1,500 Euro up until the end of May.
Moto Guzzi Stelvio: https://www.motoguzzi.com/en_EN/models/stelvio/
The iconic V85 travel enduro range has also been overhauled, with prices starting from 12,550 Euro, and customer discounts of 1,000 Euro, as well as 750 Euro off the Moto Guzzi V7 range.
Moto Guzzi V7: https://www.motoguzzi.com/en_EN/models/v7/
For further information and to book an appointment:
https://www.motoguzzi.com/en_EN/
See the websites of Moto Guzzi brand in your country, to know the terms of open doors period, prices, offers, financing solutions and related landing page links.
VESPA. Vespa is celebrating its 80th birthday, marking this extraordinary milestone with an exclusive special edition, now available in showrooms: with the Vespa 80th anniversary series, the Vespa Primavera and Vespa GTS return to their roots, reinterpreting the style, colours and details that breathed life into the legend back in 1946.
Vespa GTS 80th:https://www.vespa.com/en_EN/models/gts/
The pastel green livery, for example, draws inspiration from Vespa’s early single-colour models, and the various matching colour details, the design of the wheels and the cooling grille on the left-hand side of the bike also make the Vespa Primavera 80th particularly striking. Prices from 5,750 Euro.
Vespa Primavera:https://www.vespa.com/en_EN/models/primavera/
A trip to the showroom is also the perfect opportunity to discover and try out the new features introduced on the younger, urban models, the Vespa Primavera and the Vespa Sprint S: a fully digital instrument panel, rear disc brake, and a keyless system for starting the vehicle without inserting a key. In addition, thanks to the special DreamRide Now package, it’s now even easier to become part of the Vespa world: for example, the Vespa Primavera 125 is available for just 99,50 Euro a month, with the option to keep it, swap it or return it after three years.
Vespa Sprint S: https://www.vespa.com/en_EN/models/sprint/
For further information and to book an appointment:
https://www.vespa.com/en_EN/homepage/
See the websites of Moto Guzzi brand in your country, to know the terms of open doors period, prices, offers, financing solutions and related landing page links.
PIAGGIO. In May, purchasing one of Piaggio’s best-selling high-wheel models is easier than ever, thanks to the special financing schemes with no deposit and zero interest on the Piaggio Medley and Piaggio Beverly. And that’s not all: on the Piaggio Medley, customers can enjoy a discount of 400 Euro, with 700 Euro off the Piaggio Beverly.
Piaggio Medley
The entire Piaggio MP3 range is available with vehicle registration included in the price.
Available in 125cc and 200cc versions, the Piaggio Medley is an agile, lightweight and easy-to-ride scooter – characteristics typically associated with high-wheeled vehicles – whilst offering the finish quality, protection and load-carrying capacity of a GT scooter (the spacious under-seat compartment can even accommodate two full-face helmets).
The Piaggio Beverly, powered by the potent 310 and 400 hpE engines, is the perfect scooter for every use, from urban commuting – where its agility and manoeuvrability come to the fore – to medium and long-range trips outside the city, with or without a passenger, where it showcases its power, smoothness and superb on-board comfort.
For further information and to book an appointment:
www.piaggio.com/it_IT/promozioni/
