CREATED IN COLLABORATION WITH A TALENTED TEAM OF ECLECTIC ARTISTS, VESPA PRESENTS ITS NEW CAMPAIGN, PORTRAYNG THE TWO-WHEELED ICON AS A SYMBOL OF FREEDOM.
April 2023 - A woman walks confidently, speaking intensely on the phone, her voice interrupted only by the clicking of her heels on the road. She appears to know exactly where she is going.
Her hectic life seems scripted, if not for a moment of indecision at the sight of a peculiar door that suddenly appears out of nowhere. Opening the door means embracing the unknown, escaping the roles that sometimes trap us, breaking into an unstoppable dance in an imaginary world, feeling free to the point of flying.
Frames taken from the video of the new Vespa campaign.
Enter a wonderful world made of lightness, freedom, and color. This is the world of Vespa, where the iconic scooter accompanies the protagonist (played by Angela Trimbur) and becomes the ideal partner for a pas de deux that speaks of independence and release. Trimbur is known for her particularly empathetic approach to choreography, focused on spontaneity and expressing emotion through dance rather than perfection of movement. This emphasis on love for life and passion is totally in sync with Vespa.
The New York Times: “Angela Trimbur stands out among social-media-savvy choreographers ... The kind of intuitive movement Trimbur champions, low-stakes and accessible, found a new audience”.
The video is directed with customary grace by Adinah Dancyger, an elegant and sensitive director, known for letting her stories unfold with subtlety and life-like nuance. Here, she succeeds in the arduous task of combining fantastical elements with more ordinary ones, clearly searching for the wonder hidden in the mundane.
Frames taken from the video of the new Vespa campaign, source:
A joyful choreography combining exceptional dancers, colorful Vespas and creative camerawork, this short film is an uplifting celebration of individuality and personal growth. Vespa has always been a catalyst of self-expression, a rule changer, a way of life. But above all, Vespa is freedom.
SOCIAL CORNER: ADINAH DANCYGER INSTAGRAM.
CREDITS. DIRECTOR: ADINAH DANCYGER. MAIN CHARACTER AND CHOREOGRAPHER: ANGELA TRIMBUR. PD: KELLY JEFFREY. STYLIST: FRANCESCA CEFIS CASOLI.
The video of the new Vespa campaign is on vespa.com: