(From Eicma, Moto.it video, showing the new Vespa 70 range)

To celebrate a legend that has united entire nations and generations, the young and dynamic Vespa Primavera, the larger and more powerful Vespa GTS and the timeless Vespa PX have been given an exclusive personalisation treatment.
It was 1946 when the first Vespa scooter left the Pontedera factory. On the seventieth anniversary of that historic moment, the Piaggio Group pays special tribute to the world's favourite scooter with a limited edition. The personalisation celebrates the history of a vehicle that has surpassed its function as an agile and cheerful means of transport to become a cult object, an exemplar of design, an icon of Italian elegance.

And so three models – the nippy little Primavera, the GTS flagship and the timeless PX – celebrate this significant milestone in 2016 with a limited edition whose exclusive colour scheme is based on the new Azzurro 70 blue, which makes its début on this unique occasion. The colour enhances the charm of a truly special edition, together with a set of personalised features that include a brand new dark brown saddle with contrasting beige piping, and a thermobonded Vespa Settantesimo logo, elegantly placed at the height of the passenger seat. The livery for all the Vespa Settantesimo models also includes special graphics on the side panels and a signature mark on the lid of the top box, while the wheel rims have been painted in an exclusive non-standard colour.

DISPLACEMENTS: 125, 150, 300. The Vespa PX has a special place in this celebration (in the classic 125 and 150cc displacements), as a timeless legend, which, thanks in part to its manual four-speed gearbox, remains a legendary and inimitable model. The Vespa’s seventieth birthday celebrations would not be complete without the Primavera, the model that best interprets the young, carefree spirit of the range and, with the introduction of ABS in the 125 and 150 engine versions, also confirms the attention to safety and continuous technological upgrades that has always been a Vespa hallmark. There is also a festive look for the large-frame Vespa GTS 300, the sportiest and most powerful model, regarded as the technological cutting edge of the Vespa family.

The Vespa Settantesimo limited edition comes with a new top box bag as a standard feature, in the same material and colour as the saddle. The bag can be transported on the rear flip-over luggage carrier, a standard feature on all the models in the Vespa Settantesimo range.

A FANTASTIC SELECTION OF ACCESSORIES!

Seventy years of style: new Vespa helmets special edition to celebrate the birthday of Vespa.

Discover them at the Vespa online store:
store.vespa.com/it_it

The new Aprilia SR 150 is addressed to young, dynamic Indians eager to experience the sensations of driving sport bikes without sacrificing the convenience of auto-matic transmission in city traffic. Innovative, agile and high-performance design, the new model will be launched on the Indian market in August 2016, manufac-tured in the cutting-edge Baramati (Maharashtra) plant of Piaggio Vehicles Private Limited (PVPL), the Piaggio Group's Indian subsidiary.

Delhi, 3 February 2016 – Today Piaggio India has reached a new milestone by un-veiling the Aprilia SR 150, the first sport-scooterbike designed for Indian young-sters. The new exclusive design of the Aprilia SR 150 is the perfect combination be-tween a scooter and a sport-bike: thanks to the gutsy 150cc engine, the large 14-inch (motorcycle-inspired) wheels and the (scooter-type) automatic transmission, a new category has been created in the expanding Indian motorised two-wheeler market.

The Aprilia SR 150 is characterised by a sporty and exuberant style, with a design that is an exemplary reflection of the racing temperament of the Aprilia brand. The front is characterised by a decidedly sporty handlebar, with the headlight assembly integrated in the fairing and a very pronounced "beak" on the front wheel, that clearly distinguishes it from other two-wheeled vehicles on the market. The large 14-inch five-spoke black alloy wheels evoke the character and sports spirit of Aprilia racing bikes, while the gutsy 150cc engine focuses on the vibrancy of a ve-hicle created to quickly move around the city without sacrificing fun and unique driving sensations. The new scooter has sports road tyres, with 220mm front disc brake and 140 mm rear drum brake.

The Aprilia SR 150 will be manufactured in the cutting-edge Baramati plant and will be launched on the Indian market in August 2016, the month of the start-up of sales. The Aprilia SR 150 is the latest Piaggio product manufactured for India with which Piaggio Vehicles Private Limited, the Indian subsidiary of the Piaggio Group, confirms its pio-neering role, creating a new category in the Indian two-wheeler market.
Underlining the Aprilia SR 150 opportunities on the Indian market, Stefano Pelle, CEO of Piaggio India, says that PVPL is once again deeply committed to creating an entirely new category in the two-wheeler segment by presenting the new Aprilia SR 150, a model specifically designed for young Indians who will soon be able to appreciate the qualities of this innovative cross over sport-scooterbike.
The world première took place at the recent Auto Expo 2016 in Delhi, where other ex-amples of excellence of the Piaggio Group with the Vespa (with the top of the range 946 Emporio Armani), Aprilia and Moto Guzzi brands were on show. The new Aprilia SR 150 has had ample coverage in the Indian media, which has dedicated many articles and reports in newspapers, magazines, radio and TV.

The Piaggio Group was one of the top global players at the Vietnamese show: its press conference was packed with reporters on the large exhibition stand, where visitors flocked to admire the new entries and top-of-the-range models from Vespa, Piaggio, Moto Guzzi, Aprilia.

From the special edition Vespa 70 marking the anniversary of the famous brand, to the new Medley scooter, the new Moto Guzzi motorcycles such as the V9 Bobber and Roamer, and the new-generation champion Aprilia RSV4 bikes. The best of Piaggio Group production, as confirmed by the claim “Beautiful engineering for the mobility of tomorrow”. The exhibit was completed by original accessories and apparel of the Group brands. The hospitality area reproduced the Motoplex (The Home of Piaggio Group Brands), the innovative concept store already operating in Beijing, Mantua, Milan, New York, Paris, Pune, Shanghai, Singapore.

VIETNAM, HANOI:
PRESS LAUNCH FOR THE NEW PIAGGIO MEDLEY

A double event was organised in Hanoi on 17 March 2016 for the presentation of the new Piaggio Medley to the press and to the dealer network, in the central hotel Lotte in the Vietnamese capital. There was a large media turnout, with press journalists and the main national TV networks.

The press conference was held in the morning, ending with demonstrations of the ABS system and test rides through the city streets. The dealer convention took place that afternoon, in the same location, attended by about 150 dealers.

HIGHLIGHTS. The new Piaggio Medley is a fully fitted technologically advanced scooter, which combines the advantages of “high wheels” with the comfort and wealth of features of a superior-class two-wheeler. Light, easy to ride, agile, excellent design. The Piaggio Medley is powered by the new 125 and 150cc 4-valve, electronic injection, liquid-cooled iGET engines.

This new family of mono-cylinder engines has established a benchmark for quality, reliability and emission containment. Superior features: start & stop, ABS, “guidelight” technology, record loading capacity. The Piaggio Medley was born to be a leader, a cutting-edge interpreter of quality, style and technology.

The Vespa truly is a phenomenon, not just a successful industrial product that has achieved worldwide popularity. For decades, it has also been a protagonist in lifestyle, mobility, design, communication and cinema (not to mention songs, comics, TV commercials): more than a scooter, it is an acknowledged style icon that stands for a whole world of values geared to freedom, travel, fashion, creativity, Italian chic. In the last 70 years (Piaggio filed the patent for the scooter on 23 April 1946) and with more than 18 million scooters on the world's roads, the Vespa has put the world into “a new gear”, uniting young people from many different cultures.

The first truly global mobility milestone, the Vespa is a trait d’union among the generations that interacts with socially diverse environments, generating a variety of cultural trends in lifestyles, music, among young people. It has accompanied people and countries as they have grown and developed, ever since travel first meant emancipation and then became a universal right. Today the Vespa continues to invite people to travel, to explore, to communicate.

As it celebrates this important birthday, the Vespa is experiencing one of the most successful periods in its long life. Since 2004, when 58,000 scooters were produced, the Vespa brand has experienced remarkable growth. Production reached 100,000 in 2006, and almost 170,000 in 2015. In the space of ten years, Vespa production has tripled, with one and a half million new scooters starting out on the world's roads. Today more than ever, Vespa is a global brand, a true citizen of the world, produced in three different factories: Pontedera (in Tuscany, Italy), where the Vespa has been manufactured continuously since 1946 and shipped to Europe and Western markets including the Americas; Vinh Phuc, Vietnam, for the local market and the Far East; and India, in the state-of-the-art Baramati facility, which produces Vespa scooters for the Indian market.

THE VESPA TODAY: AN ADVANCED RANGE. Over the years, the Vespa has always stood for cutting-edge technology. With its highly advanced load-bearing frame built entirely in steel, the Vespa was a watershed in personal mobility. Today’s Vespa scooters, featuring latest-generation engines and technical support solutions, are a stylistic synthesis of an evolution that has made the Vespa design an immortal icon of Italian chic all over the world.

Vespa Primavera. Young, innovative, technologically advanced, agile and dynamic, a friend of the environment, the Vespa Primavera (in 50, 125 and 150cc displacements) is totally of its time, with all the freshness and joie de vivre that distinguish a model that is a legend in the Vespa family tree. Available with state-of-the-art 50, 125 and 150cc engines, the Vespa Primavera also features ABS braking.

The Vespa Sprint carries on the tradition of vitality and youthfulness. This scooter is an evolution of the Vespa Primavera project for youngsters of all ages, enhancing the sporty characteristics that its legendary name evokes. A small, lightweight all-steel body that is comfortable and protective, the Vespa Sprint is distinguished by its youthful lines and robust rectangular headlamp. Its large 12” wheels feature impressive aluminium alloy rims. The Sprint deploys the same engines as the Vespa Primavera and, with the emphasis on safety, comes with ABS braking.

The Vespa GTS, known as the "Vespone" because of its large body, is the fastest, sportiest and most entertaining scooter in the Vespa range, perfect for city traffic thanks to its manageability and the performance of its 4-stroke liquid-cooled 125 and 300cc engines, but also for riding out into the countryside, solo or two-up. The new GTS range consisting of the Vespa GTS, GTS Super, GTS SuperSport and Touring, offers refined new style details, an enhanced modern set of standard features, including ABS braking and ASR traction control, a Piaggio Group technology exclusive, which helps make the Vespa GTS safer and fun to ride in all conditions.

Vespa 946 Emporio Armani. In 2015 – the 40th anniversary of the Giorgio Armani company and 130th anniversary of the Piaggio Group – Giorgio Armani designed the new version of the Vespa 946, the exclusive model whose name refers to the original year of the scooter that has become a world-famous icon and whose lines are a modern interpretation of the original Vespa style.

The Vespa 946 Emporio Armani is a synonym not only for style but also for technology: the aluminium engine blocks and the electronic riding management system (including communication with latest-generation internet devices) combine with an innovative four-stroke injection engine designed to minimise fuel consumption and emissions. The dual disk brake, twin-channel ABS braking system and large 12” wheels ensure maximum road safety.

Vespa PX. Inimitable style, engines that comply with the most stringent anti-emissions regulations and a classic four-speed gear change make the Vespa PX unique and unmistakable. The aesthetic of its essential, minimalist lines, its functionality and ease of use, the iconic kick-starter, the legendary robustness of the steel body, the reliability of a simple, indestructible engine, the (habit-forming) possibility to mount a spare wheel: launched in 1977, the Vespa PX still retains all the traditional strengths that have ensured its success for almost forty years.

Vespa Settantesimo. In 2016, a limited edition marks the first 70 years of a universal legend. The celebration Vespa is a luxury model that enhances the inimitable elegance that has made it the world’s most famous scooter. To celebrate a legend that has accompanied entire populations and generations, the youthful and dynamic Vespa Primavera, the powerful large-frame Vespa GTS, and the timeless Vespa PX form an edition with an exclusive chromatic look based on two new colours schemes: Azzurro 70 blue and Grigio 70 grey, special colour schemes that draw on the best Vespa tradition and make their debut for this unique occasion. Both colour schemes enhance and highlight the charm of the Vespa design, distilling seven decades of stylistic evolution.

The Vespa Settantesimo range is also made truly special by a series of customised features, including a brand new and elegant dark brown saddle, finished with contrasting beige piping and a thermobonded Vespa Settantesimo logo, placed at the height of the passenger seat. The livery for all the Vespa Settantesimo models also features special graphics on the leg shield back plate, while the wheels have a “dark” finish thanks to a specific, non-standard paint. Completing the fittings, a classic chrome-plated rear luggage rack (a Vespa icon) holds an elegant bag, colour coded to match the saddle and stamped with the seventieth anniversary logo.

(EPISODE ONE, TO BE CONTINUED).

INFO:
www.vespa.com

(Photo courtesy: Giorgio Serafino, Giuliana Foresi).

The Vespa has enjoyed an important racing career and is the protagonist of many legendary journeys. In the 1950s, Vespa scooters were successful entrants in countless official motorcycling events throughout Europe (speed and cross-country trials). The Vespa was also the star player of other unusual “adventures”. In 1952 Frenchman Georges Monneret built an “amphibian” Vespa for the Paris-London race, with which he successfully crossed the Channel. 1949 saw the construction of the Vespa 125 Corsa, whose frame was in the aluminium alloy used to build aircraft and assembled with rivets, also in alloy, a technologically advanced solution at the time. The enlarged fuel tank elongated towards the handlebar provided greater capacity for optimised riding at top speed.

The Vespa 125 Corsa took part in many local races and secured a series of important victories. In 1950 Giuseppe Cau and Dino Mazzoncini took first and second place in the Bologna Grand Prix. The same year, Giuseppe Cau also won the Perugia Race, riding Vespa 125 Corsa n. 38.

On 7 April 1950, on the Montlhery race track in France, in a ten-hour event with three riders alternating on the scooter, the Vespa broke 17 world records, including speed (an average of 134 km/h), the 100 miles (average 129.7 km/h), the 500 miles (average 123.9 km/h), the 1,000 km (average 124.3 km/h) and the 10 hours, covering a distance of 1,049 km.

In 1951 Piaggio developed a Vespa 125cc prototype for speed trials, and set the world speed record.

This highly original 125, the “Vespa Siluro”, was ridden at top speed by tester Dino Mazzoncini on the Rome-Ostia motorway, and set a new record with a time of 21 seconds and 4 hundredths at an average speed of 171.1 km/h. An excellent result, especially considering that a motorway has a much more uneven surface than a race track.

The engine was designed by Corradino d’Ascanio, who described it as follows: “I also designed a racing scooter with a 125cc two-stroke water-cooled boxer engine; with this engine, which delivered 17 HP at 10,000 revs, our test rider Mazzoncini set the record in the 170 km/h category.” (Corradino d’Ascanio, Appunti sulla mia attività tecnica dal 1928, Piaggio Archives). It was 1951. That same year, the Vespa achieved enormous success in the Varese “Sei Giorni Internazionale”, winning 9 gold medals, more than any other Italian two-wheeler.

1951 also witnessed the first in a countless series of Vespa rallies: an expedition to Congo, an incredible trip with a scooter designed essentially for city traffic. Italian university student Giancarlo Tironi rode to the Arctic Circle on a Vespa. Argentinian Carlos Velez crossed the Andes from Buenos Aires to Santiago. Year after year, the Vespa’s popularity grew among travel-adventure lovers: Italian journalist Roberto Patrignani rode a Vespa from Milan to Tokyo (1964).

Soren Nielsen went to Greenland; James P. Owen rode from the USA to Tierra del Fuego; Santiago Guillen and Antonio Veciana travelled from Madrid to Athens in 1962 (their Vespa, which was decorated personally for the occasion by Salvador Dalì, can still be seen in the Piaggio Museum).

Wally Bergen completed a grand tour of the Antilles; Italians Valenti and Rivadulla rode around Spain; Miss Warral made a round trip from London to Australia; Australian Geoff Dean completed a round-the-world trip on his Vespa. Pierre Delliere, a sergeant in the French air force, reached Saigon in 51 days from Paris, travelling via Afghanistan. From Switzerland, Giuseppe Morandi rode 6,000 km, most of it in the African desert, on a Vespa he had bought in 1948. Ennio Carrega undertook a trip from Genoa to Lapland and back in just 12 days. Two Danish journalists, brother and sister Erik and Elizabeth Thrane, went to Bombay on a Vespa. And it is impossible to keep count of the Vespa riders from all over Europe and the world who have made the “legendary” journey to the North Cape.

In 1980, two Vespa PX 200E scooters reached the finishing line of the Paris-Dakar (the second edition of the classic desert race), ridden by M. Simonot and B. Tcherniawsky. The French team, organised by Jean-François Piot, was assisted by four-times 24-Hour Le Mans winner Henri Pescarolo. The Vespa continued to travel: In July 1992, writer and journalist Giorgio Bettinelli set off from Rome on a Vespa and reached Saigon in March 1993. In 1994-95, again on a Vespa, he covered the 36,000 km from Alaska to Tierra del Fuego. In 1995-96, starting from Melbourne in Australia, Bettinelli travelled to Cape Town, riding more than 52,000 km in twelve months. In 1997, he completed a trip from Chile to Tasmania, via the Americas, Siberia, Europe, Africa, Asia and Oceania, riding 144,000 km in three years and eight months and passing through 90 countries. All told, he clocked up 250,000 kilometres.

And for decades, thousands of riders from every corner of the globe have been jumping on their Vespa scooters, compelled by an irresistible urge to go… and see what lies beyond the horizon.

(Photo courtesy: Giorgio Serafino, Giuliana Foresi, Namibia).

Two friends from the Agrate Brianza Vespa Club, Andrea Nasisi, 35, and Giorgio Fumagalli, 53, have a nice story to tell. Andrea relates their adventure: “I had the idea during an evening out with friends, when we started talking about two-wheeler travel. It's easy with a medium-high displacement, but the real challenge is when you're riding a 50cc, we said. It was typical reasoning for a Vespa ‘purist’: I’m a devotee and own a 50 Special, a 50 N and an LX, although my favourite model is the 200 Rally. So naturally I said: let’s see what it would be like to ride to Barcelona on a Ciao! Want to bet? So we made a bet, to everyone’s amusement and surprise, but by then I had decided to accept the challenge and began making preparations for the trip that summer. Then a friend, Giorgio Fumagalli, another long-standing Vespa fan and great traveller, joined me on the adventure.” So Andrea and Giorgio bought two Piaggio mopeds from friends: a Ciao and a Bravo, “complete originals... otherwise the point of the journey would have been lost!” Which was to make a slow trip to explore less well-known places and itineraries.

THE STAGES OF THE JOURNEY: FROM SANREMO TO THE MONTECARLO CIRCUIT

“We left on 1 August from the Villa Reale in Monza, crossed the Giovi pass and in the late afternoon reached Savona, where we stopped for the night. The first day wasn’t exactly typical summer weather, we got soaked! The second day was one the best of the whole trip. We rode the Ligurian stretch of the Aurelia highway, stopping at the historic Piaggio factory, taking a photo a the Ariston theatre in Sanremo, then, as proud Brianza natives from the Vespa Club Agrate Brianza and enthusiastic Monza fans, we had to stop in Montecarlo, where we rode the city's world-famous Formula One circuit on our mopeds; it was a wonderful experience!

Then we went on to Nice and the splendid resort of Antibes, where we stayed overnight. On the third day, we covered a shorter stretch, from Antibes to Cassis, the ‘French Portofino’, a stunning location 10 km from Marseilles. During the day, we saw Cannes and the Croisette, Saint Tropez, Provence, Toulon, and then decided to stop in the elegant resort of Cassis.”

FROM THE CAMARGUE TO THE “RAMBLAS”

“The fourth day was very long and tiring, from Cassis to Cap d'Agde: we set off pedalling and reached Marseilles, then rode on to the Camargue, a wonderful nature reserve with salt pans and the Camargue cattle and horses, a fascinating exploration of nature between sea and land. It was evening when we stopped, by which time everywhere was full and the campsites were closed. We thought we’d have to sleep on the beach, but luckily the owner of a bar found us a place for the night, telling us to park our mopeds in a cellar. Merci, madame! On the 5th day, we decided to keep things short, and to stop in Catalana di Portbou as soon as we crossed the Spanish border.

We had a small mishap when Giorgio's Bravo had a puncture, but otherwise it was a good day even if we had to pedal to help our trusty two-wheel companions up the Pyrenees. We took a ritual photo by the abandoned customs barrier, and then rode on to the beautiful bay! That was a special day, it was my birthday... an excellent dinner and great hospitality.”

“On day 6 we reached our destination: Barcelona, much to the astonishment of the passers-by seeing us on our small Italian mopeds. We visited the capital’s stunning monuments and sampled some of the local specialities along La Rambla. We took a boat for the return journey because we were pressed for time, but we have plans for many other trips on our faithful Piaggio mopeds.”

Where will you be going next? “Sicily, again on the Ciao, we've got a real taste for it now. And then perhaps we’ll take part in the extreme Kristal Rally – my lifelong ambition – with an Ape 50. Can you imagine going all the way to Norway in an Ape?”

A CLIP FROM THE TRIP
www.youtube.com/watch?v=MCgHdRlWNoY

FACEBOOK PAGE:
facebook.com/Monza-Barcellona-in-Ciao2015-1653725811539444

IN JUNE: 40TH SESTO SAN GIOVANNI-RAIANO

To celebrate the fortieth anniversary of their trip on Piaggio Ciao mopeds from Sesto San Giovanni (Milan) to Raiano (Aquila), a group of Italian friends have organised a repeat tour. From 1 to 9 June, they will be back on the saddles of their Ciao mopeds, which they have carefully restored and serviced for the ride, a 1,500 km round trip to central Italy.

Riders and two-wheelers still have the same youthful spirit from 40 years ago, and the desire to re-discover places, faces and emotions. This is the great thing about slow travel, a growing trend in and outside Italy. So buon viaggio to the group of “fearless mopeds”! The next issue of Wide will feature a report.

INFO:
www.facebook.com/40moMiRa

TWO THIRTY-YEAR OLDS FROM TURIN TO LONDON:
THE EPIC TRAVEL CIAO EDITION

Two thirty-year-olds, Andrea Brusasca and Giorgio Gagliardi, have planned an “Epic Travel Ciao Edition” tour, from 16 to 27 July, over a distance of about 1,350 km. They will be leaving on their Piaggio Ciao mopeds from Ingria, a village in the Canavese district in the province of Turin, travel up through France, with a stop-over in Paris, and then get back on the road to ride to London. The two friends have launched a crowd-funding campaign to raise funds for the trip. “We want to shoot a video report,” they tell us, “to show the scenery you can enjoy when you're travelling at 40 km/h on 35-year-old two-wheelers, designed for short trips but capable of impressive undertakings.”

INFO:
www.facebook.com/epictravelciaoedition

SPAIN: 1,300 SCOOTERS FOR “BROKERS BIKE”

A formidable fleet of 1,300 scooters – Vespa Primavera 125, Piaggio Liberty 125, Piaggio Fly 125 – has been bought by “Brokers Bike”, one of the largest brokers in the Spanish vehicle rental business. Brokers Bike has purchased the scooters from the Piaggio Group for subsequent distribution to rental companies throughout Spain. So Spaniards and tourists can choose the world’s coolest scooter, the Vespa, or a nippy Liberty or Fly two-wheeler to discover the country’s most fascinating places.

PIAGGIO LIBERTY FOR THE HUNGARIAN POST OFFICE

In order to expand and upgrade its vehicle fleet, the Hungarian Post Office – “Magyar Posta Zrt.” – has chosen the industry best seller: the nimble Piaggio Liberty, delivery version, customised with a capacious 70 lt rear top box and a front luggage carrier, in a livery with the Post Office colours and logos. The customer is handled by Netmoto Kft, the main dealer of the Piaggio Group’s Hungarian importer, Marinat SRO. The Liberty scooters (156 vehicles, in 50 cc and 125 cc versions) are used for postal deliveries on urban and non-urban routes. And the “new entry” is the cover story in the official magazine of the Hungarian Post Office.

UK: FLY, MP3, YOURBAN AND APRILIA SRV FOR “SCOOTERISED LIMITED”

Britain’s “Scooterised Limited” specialises in delivering goods to industrial users, and makes wide use of two-wheelers, which are faster and easier to manage, especially in city traffic. The company has added 105 new vehicles to its fleet: Piaggio Fly 125 3V and the Piaggio MP3 Yourban, MP3 300 LT Business and Aprilia 850 SRV maxi scooters.

GERMANY: VESPA AND MP3 FOR RENTAL

“KBS Motors” GMBH, a rental company based in Frankfurt, has bought 100 vehicles from the Piaggio Group – Vespa and MP3 scooters – for long- or short-term rental to individual or corporate customers. Its extensive fleet also includes Aprilia and Gilera scooters.

UK: FLY SCOOTERS FOR TRANSPORT IN SHEFFIELD

The Piaggio Group has delivered 38 Fly 125 3V scooters to the “Sheffield Community Transport Company”, a private transport operator in the Sheffield area (northern England) with a fleet of coaches, minibuses and scooters: an integrated system of vehicles providing cost-effective solutions for commuters, especially people living in areas with infrequent public transport services. The new scooters are used in villages, towns and cities.

SPAIN: LIBERTY FOR MAINTENANCE SERVICES

In Spain, the Ciao Motors dealer has sold 25 Piaggio Liberty 50cc scooters, delivery version, to the “Duplex Mantenimientos” company, a lift maintenance service provider. Duplex Mantenimientos’ engineers travel around on the Liberty Delivery two-wheelers, using the roomy rear top box to store their tools. The nippy Piaggio Liberty is an excellent substitute for automobiles: it moves faster through traffic and can be parked more easily. It also costs less to buy, and maintenance and fuel costs are lower than those of a four-wheel vehicle. So time and money are saved, to the benefit of productivity and earnings.

The new apparel and accessories collection from Vespa is a riot of colours and fun! A celebration of life, true to the DNA of the world’s most famous scooter, which this year is enjoying its 70^th…springtime. The original items feature materials of the finest quality and close attention to detail, to make their own unique statement: the garments and accessories “by Vespa” are unmistakeable! The wide selection includes, for her, him and mini Vespa fans, leather jackets, cotton bomber jackets, t-shirts, polo shirts and sweatshirts, together with a host of matching accessories such as eyewear, bags, backpacks and belts. The icing on the cake, an original idea for a gift, is a bracelet for her and cufflinks for him. Take a look at the galleries from the new Vespa Accessories 2016 catalogue.

APPAREL

ACCESSORIES

INFO:
www.vespa.com/en_EN

The Vespa, past, present and future: for the 70th anniversary of the world’s most famous and popular scooter (1946-2016), the Piaggio Group has produced eight videos illustrating the two-wheeler’s extraordinary success story, with a mixture of archive and modern images. The origins of the legend, brand values, design, developments in style and technology, communication, international appeal, fans around the world and much more. Eight great clips, for youngsters of all ages. Genuine emotions for everyone... of the sort only the Vespa can provide. Seventy years young: truly unique!

70TH VESPATIVITIES

VESPA IS YOUNG

VESPA IS FREEDOM

VESPA IS WOMAN

VESPA ALL OVER THE WORLD!

VESPARADOES OF THE WORLD UNITE!

VESPA, THE MOST BEAUTIFUL IS YOU!

VESPA IS FUTURE