MILAN: LAUNCH OF THE WORLD’S FIRST
FREE-FLOATING SCOOTER-SHARING SERVICE.
From left: Piaggio Group Chairman and CEO Roberto Colaninno; the Mayor of Milan, Giuliano Pisapia; Eni Chief Refining & Marketing Officer Salvatore Sardo; Pierfrancesco Maran, Milan city councillor for mobility and the environment
AN INNOVATIVE SERVICE UNIQUE OF ITS KIND, USING PIAGGIO MP3 THREE-WHEEL SCOOTERS IN A SPECIAL VERSION GUARANTEEING EASE OF USE, SAFETY AND VERSATILITY
enjoy - Scooter sharing Milano
In partnership with the Piaggio Group and Trenitalia, Enjoy has launched the first free-floating scooter-sharing scheme, an innovative service that is a worldwide first. The presentation was held in the Conference Hall at Milan’s Palazzo Reale on 15 July, in the presence of the Mayor of Milan, Giuliano Pisapia, the city councillor for Mobility, the Environment, the Subway, Water and Energy, Pierfrancesco Maran, the Chief Refining & Marketing and Chemicals Officer at Eni, Salvatore Sardo, the Chairman and CEO of Piaggio, Roberto Colaninno, and the strategic planning director of Trenitalia, Ernesto Sicilia.
The initial fleet for Milan residents, city users and users with international licenses consists of 150 scooters Piaggio MP3 three-wheel scooters (model 300LT Business ABS). The vehicles have been designed and developed by Piaggio in cooperation with Eni specifically for use in sharing schemes and to guarantee safety and ease of use: maximum speed limit of 90km/h, two helmets, disposable helmet linings, front and rear safety cameras in the event of accidents.
MAKING THE CITY MORE SUSTAINABLE AND…FASTER
“This is yet another challenge won by Milan, a kind of challenge you win when the public sector works together with the private sector,” said the Mayor of Milan, Giuliano Pisapia, during the press conference held to launch the new service. “This initiative makes travel in the city easier, while respecting the environment. Scooter-sharing helps make Milan more attractive and… faster!” Eni Chief Refining & Marketing and Chemicals Officer Salvatore Sardo explained how the project evolved: “We conducted extensive research to achieve a successful solution. Colaninno is an innovative person, and this opened the way for the development of the project. It met all the requirements to be a success story. We paid close attention to safety, which is almost an obsession for Eni. The scooters are equipped with two constantly active video cameras, a speed limiter (90 km/h top speed) and two helmets. All the vehicles are ‘geolocalised’, and have theft and fire cover and comprehensive insurance.”
Piaggio Group Chairman and CEO Roberto Colaninno said the program was “a source of great personal pride for me personally and for the Group, because this is an extraordinary initiative developed with an extraordinary product, the Piaggio Mp3. Scooter sharing is an innovative service with an innovative product, a Piaggio invention: before the Mp3 the concept of a three-wheel scooter, with two tilting front wheels, didn’t exist. Equally, the Enjoy service will change people’s view of mobility and I’m sure other cities will copy this model. Piaggio is taking part in the initiative with its flagship vehicle of which we are proud.”
enjoy - Presidente e Amministratore Delegato di Piaggio - Roberto Colaninno
(English translation of the Colaninno’s speech: The MP3 is an extraordinary product invented by Piaggio, a world first, with two front wheels and special suspensions for added safety on the road. It was a great success when it was first introduced, in Paris, despite much scepticism; indeed, many people began using scooters again. In city traffic, this is a rational solution, offering easy parking, quick journeys, low emissions compared with those from long queues of cars held up in traffic. This Italian invention has now been combined with another Italian invention involving the public and private sectors, in a project to find real solutions to what will be the real problem of the coming years: mobility, pollution, lack of space and the need for easy journeys without hold-ups. We and others believe cities will evolve into great urban agglomerations, beyond the concept of the city. They will become metropolitan monsters with millions of people moving around, and mobility will be a fundamental factor, especially for the daily commute. So this is an extremely innovative and smart solution, which we think other cities, in and outside Italy, will copy, to offer residents a means of transport that is easy to use, allows them to move around freely, saves on space, and is friendlier to the environment as we find ways to meet the pollution challenge. A few figures: the MP3 made its debut in 2006, and so far we have produced 170,000. Sales rose by 34% from 2013-14. In the first half of 2015, we reported year-on-year sales growth of around 25%. On safety, the accident rate for the MP3 is much lower than on a conventional two-wheeler. We are pleased the project is in Milan, because Milan is special in Italy and Europe. A technologically interesting service on a free-floating basis, where the vehicle can be located via app, would not have been possible 15 20 years ago. This is the first of a series of important advances).
Trenitalia strategic planning director Ernesto Sicilia said: “The Milan car-sharing scheme has now been joined by a sister scheme. This is an innovative service and we are extremely satisfied with this partnership, tailored to the requirements of our customers. We believe there is a need for a true mobility system using the most suitable vehicle for door-to-door travel.” The city councillor for mobility, Pierfrancesco Maran, said: “Residents must be able to move around freely, without necessarily having to own a means of transport. This product is an important element not just for city mobility but for residents’ rights.” Easier mobility for everyone then, with the new scooter-sharing service.
HOW IT WORKS: EASY & SMART
The MP3 Enjoy scooters can be ridden with Italian A and B licenses (from the age of 21), or with an A2 licence at 21 if the licence was acquired before 19 January 2013, and with international licences recognised by the Enjoy service. New users can register via app or on the enjoy.eni.com website, whereas registered users need only update their profile to enable the new service. In both cases, to complete the procedure, they have to watch a video tutorial with full information on correct use of the scooter.
enjoy - Scooter sharing MP3 - video tutorial
The rate for the Enjoy scooters is 0.35 € per minute. The scooters have free access to Milan City Area C and after use may be left in any authorised park within the area. Parking is free in the scooter stalls in Milan and in the special areas in the city’s Eni Stations.
The service is organised by Enjoy, the Eni company that operates car-sharing schemes in Milan, Florence, Rome and Turin. Since 15 July, the fleet of 600 Fiat 500s and 44 Cinquecento Ls in Milan have been joined by 150 Piaggio Mp3 three-wheel scooters. The new frontier of sharing mobility.
PPIAGGIO MP3: THE FIRST THREE-WHEELER
TO ANTICIPATE THE FUTURE
OF METROPOLITAN MOBILITY
In 2006, the Piaggio Group anticipated the future with a truly innovative urban and metropolitan mobility formula. The Piaggio MP3 was the world’s first three-wheel scooter, and is far and away the best-selling vehicle in the category. Its two front wheels and exclusive patented suspension system combine vehicle safety with ease of use, practicality with the pleasure of dynamic motorcycle riding on bends. The MP3 can be ridden with a normal B driving license from the age of 21.
SPECIAL VERSION FOR ENJOY
The version developed by the Piaggio Group for Enjoy is a latest-generation MP3, powered by a modern 300cc 4-stroke, 4 valve, electronic injection, liquid-cooled engine (23.1 hp), which delivers 17 kW at 7,250 rpm. The Piaggio MP3 uses a disk brake system on the three wheels, which enhances power and efficacy and cuts braking distances. It also features ABS with ASR traction control to stop the rear wheel skidding on wet or low-grip surfaces, an exclusive technological first of the Piaggio Group for this category of vehicle. Since the two front wheels can be blocked simply by pressing a button on the handlebar, the Piaggio MP3 can be parked without a stand. For this, it is also equipped with a handbrake, which is easily engaged and disengaged.
The MP3 scooter developed for Enjoy, in a dragon red livery, features a completely new electronic control panel enabling vehicle location and app-based activation of a lock on the compartment below the saddle. In addition to a holder for the ignition key, the compartment below the saddle houses a display and keyboard for the user to enter their personal code and follow the rental instructions, as well as room for the box of disposable helmet linings. The two helmets are stored in the rear topbox – developed for Enjoy – which is equipped with security sensors for the helmets and the lock.
The display on the MP3 Enjoy instrument panel is new, providing information on the vehicle status (available, booked, in use). The Piaggio MP3 scooters for Enjoy also have a security system with front and rear cameras, which record the vehicle route and store the video in the event of an accident, as a precaution for the user.
PRODUCT - INSIDE
THE HEARTLAND OF
THE VESPA 946 EMPORIO ARMANI
A PHOTO TOUR OF THE EXCLUSIVE PRODUCTION AREA IN THE PIAGGIO GROUP FACILITY IN PONTEDERA, TUSCANY, THE HOME OF THE WORLD’S MOST FAMOUS SCOOTER
In its name, the Vespa 946 recalls the year – 1946 – that saw the debut of the world-famous iconic scooter, a symbol of Italian excellence, while its design is a contemporary re-interpretation of the original Vespa style. The first 946 appeared in 2013 with the “Ricordo Italiano” collection, followed in 2014 by “Bellissima”. In 2015 – the 40th anniversary of the foundation of Giorgio Armani and the 130th anniversary of the Piaggio Group – Giorgio Armani has signed the exclusive new version, the Vespa 946 Emporio Armani, a perfect alliance of style and state-of-the-art technology.
The aluminium cylinder blocks, brown leather finishes, special high-end accessories and electronic ride management system (based on communication with latest-release internet devices) combine with the innovative four-stroke electronic-injection engine, the ideal choice for metropolitan mobility, designed to minimise consumption and emissions. The 220 mm dual disk brake, two-channel ABS and large 12-inch wheels guarantee maximum road safety. Everything about this Vespa is exclusive and minutely detailed, beginning with the highly original colour – Dark Green Matt.
For all Vespa devotees, Wide offers these exclusive photogalleries, shot at the Piaggio Group facility in Pontedera (Pisa), Tuscany. (Monica Volpi Photographer).
From the body welding shop to the assembly of the sheet metal parts, from the paint shop (with infrared light technology finishes) to the modern assembly line (the heart of all the 946 collections, built specifically for this scooter in 2013), which mounts the body on the engine and completes the vehicle. Here, the factory’s advanced production technology meets the craftsmanship of the plant workers, who are specially trained to “create” these exclusive products. Before the scooters are sent off, they undergo rigorous technical and functional checks and tests, and a final valuation from a customer viewpoint. Exams that every Vespa 946 EA has to pass with flying colours.
Special treatment is reserved for purchasers of the Vespa 946 Emporio Armani. After placing their order, they receive the “welcome kit”, a special gift marking their entry into the “Vespa 946 Emporio Armani" community. Subsequently, the delivery of the exclusive numbered Vespa will be celebrated with another special gift for the customer. That’s all we can tell you.
Below the main technical characteristics of the Vespa 946 EA.
TRADITION AND INNOVATION: Steel plate body with aluminium elements (wheelrims, handlebar, side panels, front mudguard, mirror mount and saddle mount).
MAXIMUM SAFETY: ABS and ASR traction control.
ECO-SUSTAINABILITY AND COST-EFFECTIVENESS: 125cc 3V engine, best-in-category containment of fuel consumption and emissions.
TECHNOLOGY AND STYLE: Full LED lights and indicators, Full LCD control panel.
WHERE TO SEE IT AND WHERE TO BUY IT IN UK, FRANCE, SPAIN AND ITALY:
VESPA 946 EMPORIO ARMANI:
This extraordinary scooter comes, of course, with an extensive range of quality accessories. From the bags to the helmet and vehicle cover, each item has been designed, developed and tested with the same taste and level of care as the Vespa 946 Emporio Armani, with the accent on the sensorial characteristics of up-to-the-minute industrial design, and the sensuality of the scooter’s original lines. The opportunity to enhance this remarkable scooter with exclusive details is a privilege and a further exercise in style.
Here is the gallery of special accessories.
ROME: SOCIETY DEBUT
FOR THE NEW VESPA 946 EMPORIO ARMANI
THE ITALIAN CAPITAL – AND HOW COULD IT BE OTHERWISE? – PROVIDED THE STAGE FOR THE LAUNCH OF THE VESPA 946 EA, WHICH CELEBRATES THE ENCOUNTER BETWEEN EMPORIO ARMANI, THE WORLD-FAMOUS SYMBOL OF ITALIAN ELEGANCE AND STYLE, AND THE GLOBE’S BEST-LOVED SCOOTER. THE JOURNALISTS TOURED THE ETERNAL CITY FOR AN UNFORGETTABLE “ROME EXPERIENCE”
Emporio Armani - Vespa 946 Roma Event
Two of the world’s most famous and best-loved Italian brands have come together to create an exclusive object incorporating the best in design, style and advanced technology: the Vespa 946 EA, the smartest Vespa of all times, is the best way to celebrate the 40 years of the Italian fashion house and the 130 years of the Piaggio Group.
9 June 2015 – International press launch in Rome of the new Vespa 946 Emporio Armani: from left, Roberto Colaninno, Chairman and Ceo of the Piaggio Group and Chairman of the Immsi Group; Michele Colaninno, Board of Directors of Piaggio & c. Spa, Ceo and General Manager of the Immsi Group; the stylist and designer Giorgio Armani. The union of the two Italian brands, among the most known and appreciated worldwide, has had great resonance in the media around the world.
The society debut of the stylish Vespa 946 EA, its first contact with the international press, could only take place in Rome, the ideal stage that inspired the two worlds, creating a wonderful collective atmosphere around the two brands.
Beauty and exclusivity were the distinguishing marks of the three-day event organised in mid-June for the select group of journalists who travelled to Rome from all over the world for a tour of the capital, to see its most exclusive locations, normally off-limits to the public. The reporters, all leading international names in fashion journalism, rode the streets of Rome on the Vespa 946 EA to savour a unique experience, for three unforgettable days.
The 20 Vespa 946 EA scooters, ridden by stylish drivers wearing Giorgio Armani, certainly did not go unobserved in the streets of Rome’s historic centre, during an itinerary designed to explore the city’s least known spots and corners. At each stop, many curious passers-by, attracted by the good looks of the Vespa 946 EA scooters, took advantage of the short pauses for a selfie with the Vespa, the true star of the Roman “three days”, as if they were on a film set. From Trastevere to the Aventino and the Appian Way, the Vespa took the international guests on a journey to discover a magical and often unknown Rome.
The “Rome Experience” was followed by the official presentation of the Vespa 946 EA, at a cocktail party in Rome’s Emporio Armani Store – where the exclusive new Vespa scooter was displayed with the related capsule collection of Emporio Armani clothes and accessories – followed by a party at Villa Medici, one of the most fascinating places in Rome.
INDONESIA: THE MOTOPLEX CONCEPT STORE
“MOVES” INTO THE MALL
Between February and October 2015, Piaggio Indonesia is promoting a sort of roadshow to bring the atmosphere of the Motoplex concept store – “The Home of Piaggio Group Brands”, created and developed in two venues in Italy, Mantua and Milan – to a series of malls in Indonesian cities. The idea is to tell people about the Piaggio and Vespa product range by bringing it closer to the public and scooter enthusiasts, through displays in the country’s most important shopping malls.
Vespa Mall Invasion
The initiative gives current and potential customers a chance to take a close-up look at Piaggio and Vespa vehicles: the first events were a great success, with positive feedback: “We really appreciated how great these vehicles are and how rich the offer is”. Below is a report on the events from Jakarta to Bandung, with side attractions including tour rides and performances by the country’s most popular bands and musicians.
Vespa Mall Invasion - Kota Kasablanka. The first mall-to-mall event was held from 23 February through 1 March, in the Kota Kasablanka Mall, Jakarta, which for a week became a meeting place for scooter devotees, who crowded to the exhibition area displaying the Vespa and Piaggio ranges. The event was enlivened by a special performance by well-known saxophonist Nicky Manuputty and the talented Indonesian singer Rebecca Reijman. On the last day, Piaggio Indonesia invited people to take part in a ride from Pertok Pondok Indah to Kota Kablanka, where a special parking lot was organised for the riders, who then saw the exhibition.
Vespa Mall Invasion - Paris Van Java. The second stop was the Paris Van Java Mall in Bandung, from 24 to 29 March. Located in one of the coolest hangouts in Bandung, the Vespa and Piaggio exhibit attracted many visitors, who also gave a warm reception to one of the hottest bands around at the moment, “The Art of Tree”, who play a fusion of hip-hop, jazz, reggae, rock and electronic dance music. More than 200 Vespa lovers took part in a "Rolling Thunder” ride, from the Soekarno-Hatta dealership to the Paris Van Java mall.
Art of Tree
Vespa Mall Invasion - Pondok Indah Mall. From 31 March to 5 April, the exhibition returned to Jakarta and the famous high-class Pondok Indah Mall (PIM), where Indonesian saxophonist Nicky Manuputty (taking part for the second time) played music with Angga froma Maliq n d' essenzials and DJ Patricia. A great party celebrating music and passion for two-wheelers.
"If You're Not The One"
Forthcoming stops: Surabaya, Yogyakarta and Denpasar. Other musicians will be playing at the stops over the coming months, in cities including Surabaya, Yogyakarta and Denpasar. And of course, there will be a warm welcome for Indonesia’s huge community of Vespa fans, one of the largest in the world.
To find out more about the upcoming initiatives of Piaggio & Vespa Indonesia, go to the social channels and official websites:
INDIA: VESPA A PARTNER AT THE
“GRAZIA YOUNG FASHION AWARDS 2015”
“Grazia Young Fashion Awards” is a contest organised in India by the women’s fashion magazine to launch the most promising young talents. The announcement of the winning designers and the award-presentation ceremony were held recently at “The Leela” in Mumbai. Grazia India was also celebrating its seventh anniversary in the country, with a party on the theme of the 1970s. Among the famous faces seen on the Grazia red carpet (or the “pink carpet” as the Indian media call it) were Priyanka Chopra, Jacqueline Fernandez, Shraddha Kapoor, Lisa Haydon, Nargis Fakhri and many other Bollywood stars as well as many top models, whose widely photographed outfits provided inspiration for the new generation of fashion talents.
Bollywood Celebrity At 'Grazia Young Fashion Awards 2015'
In addition to the prizes in the various categories (jewellery, accessories, clothes,) the winners of an exclusive group of awards were announced: GYFA Cover Girl of the Year, GYFA Face of the Year, GYFA Model of the Year, GYFA Showstopper of the Year and GYFA Crush of the Year. The event also included a Pepe fashion show and a preview of The Other People collection. With Pepe Jeans acting as sponsor, the evening was organised in cooperation with Artistry & Da Milano and the support of high-profile partner brands: Reliance Digital and The Leela, CK One fragrances, Fox Life and Vespa as the “joyride partner”.
The winning designers were chosen after a selection process that lasted several months by a jury of experts, supported by the Grazia fashion team, which this year included Sabina Chopra (fashion executive), Saket Dhankar (Fashion Head, IMG), Aparna Badlani (Atosa), Tina Tahiliani (Ensemble), Sujata Assoumal (fashion executive and journalist), Sunil Sethi (President of the Fashion Design Council of India) and Rakesh Thakore (top designer).
The annual contest is an opportunity for new talents to make their name in fashion and style. Other awards were presented for textile innovation, accessory design, creative labels; and also to trendsetters, people who dictate style rules, especially among young people.
VIETNAM: PIAGGIO LIBERTY
SPECIAL EDITION WITH GO PRO
Piaggio Vietnam has launched the new Piaggio Liberty Italia GoPro, a special edition scooter intended especially for young riders, with a video camera installed on the handlebar.
The new version of the Piaggio Liberty best seller, 125cc with a low-consumption, low-emission, 3-stroke engine, is available in two models: Normal and Sport, featuring specific colours and graphics.
The new model has won a warm response from the market since its launch in March, and wide coverage in the Vietnamese media: it meets the needs of young people, who use the latest technology to express themselves and to communicate on the social networks at any time. This is why the Piaggio Liberty Italia scooter is much more than a means of transport: it represents a lifestyle geared to freedom of expression and sharing.
Liberty GoPro 2
The technology of the GoPro video camera is still fairly new in Vietnam: the idea of combining the style and personality of a successful model like the Piaggio Liberty with the new video recording technology has proved to be a winner. The Liberty GoPro offers an exciting riding experience, plus the possibility to shoot videos or take photos from the scooter to be shared on the social networks. The GoPro pulls out easily, and fits neatly into a pocket or bag, so it’s always handy to record unforgettable moments and places. The video camera takes high-quality video; and to take photos, including time-lapse sequences, the user simply selects camera mode. It features a wide-angle lens for the best shooting angle, and advanced technology to reduce wind noise and deliver better audio clarity for video shot while riding the scooter. Also, thanks to the WiFi connection, the video camera can hook up with smartphones and tablets, so images and video can be rapidly transferred and shared with friends on email, Facebook and other social networks.
The new Liberty Italia is a concentrate of Italian style: its good looks and attention to detail are enhanced by the design of the headlamp and front shield, the chrome trim, the new front mudguards, the wheels and the suspension system. The scooter also features a new instrument panel display, a 15” front wheel with 240 mm disk brakes; advanced safety with the stabiliser in anti-boot mode; a front glove compartment with chrome handles, a large helmet compartment (with room for two demi-jet helmets and other small objects) and a newly designed saddle guaranteeing rider and passenger comfort. Adhesives of the Italian flag appear on the front mudguard and rear side panel, and a stitched version is on the saddle. The scooter is available in white, or in titanium grey for the more aggressive Sport model with red trim on the wheels, shock absorbers and saddle. Both versions are equipped with a 3-valve electronic injection engine for top performance (faster acceleration, smoother riding) and low consumption (64 km on one litre at a steady speed of 50 km/h), as well as low emissions (30% down on the previous-generation engine). In other words, advanced design and technology for a “very social” scooter.
IN AND AROUND EXPO 2015:
THE PIAGGIO E-BIKE & APE STREET FOOD
Sightings at the Universal Exposition in Milan: at the “recharging station” installed by Enel (Expo 2015 global partner), visitors can recharge their cellphones (or themselves, by taking time out on the benches in the shade). The station displays the new Piaggio e-bike, the electric bike that had its world preview at the latest EICMA motor show.
The Ape “Macchina” in a mobile café version in downtown Toronto, Canada, gets plenty of business: 350 cappuccinos and 70 cold coffee drinks in two and a half hours. So says Ken Johnson, a well-known restorer (and committed collector) of Apecars, from Bayfield, Ontario. The photos he sent us show some of his countless productions: besides the on the road café, there’s an Ape that delivers locally produced wine. Just take a look at his site to see a large selection of Ape vans customised for the most disparate applications.
The street-food versions of the industrious Ape van are a must at Expo 2015. Examples include the Ape Grom, which sells ice creams; the Frie ‘n Fuie offering fried Neapolitan specialities; the “Sciatt a portér”, with delicacies from the Valtellina; the Gluten Free (sponsored by the AIC, the Italian association for sufferers of coeliac disease), which prepares gluten-free products for visitors. Opposite the Perugina choco-store is the elegant blue Ape Baci Perugina with chocolates and confectionery.
Street-food Ape vans have also been sighted in the city streets: the Ape Abeille Gourmande, an itinerant creperie, with a selection of sweet and savoury treats, and the Lùbar with arancini, stuffed rice balls from Sicily. Go to their Facebook pages to find out where to find them in Milan.
The imagination of vendors joining the street-food business (including increasing numbers of young people!) knows no limits. In addition to sandwiches, chips, pizza, piadine, vegan dishes, Japanese food, special apertifs and beers, breadshops, fishmongers and cake shops on the road, snacks are even available for man’s best friend: “Dog sweet dog” is a charming white Ape that travels round parks and city squares. As soon as your dog sees it, his tail will be wagging in delight.
PHILIPPINES: THE WONDERFUL APE
A TIRELESS WORKER AND LOW CONSUMER
Piaggio Ape Philippines (AutoItalia Philippines Enterprises group), the distributor of the Piaggio Commercial Vehicles range in the Philippines, has produced a great little video to publicise the virtues of the three-wheel cargo van. Virtues many people are familiar with: excellent mileage on little fuel, low running costs, high loading capacity, great versatility to adapt to a full range of cargo and passenger transportation needs, with different models and countless special versions. “The 3-wheel wonder” is the claim on the importer’s website.
Piaggio APE Commercial
With just 5 litres of fuel, the cheerful delivery boy in the video drives a yellow Apé Xtra round Manila and the neighbouring provinces, along dirt tracks and even fording a river, under pressure from a demanding boss who doesn’t want him to lose a minute, not even for a cup of coffee. This amusing video highlights the attractions of the “wonderful” Ape.
Then there’s the clip illustrating the range and the thousand and one possible uses for the “wonderful” Ape, with a song written especially for the vehicle.
Piaggio Ape Philippines
The Philippine distributor of the Apé range (produced in India by the Piaggio Group subsidiary PVPL-Piaggio Vehicles Private Limited) has Piaggio dealers across the country, in Cavite, Greenhills, Mandaue, Naga, Otis and Zamboanga.
Israel is one of the top international success stories for the Piaggio MP3. After the fleet supplied to the Israeli police (approximately 150 vehicles every year from 2013-2015), another important result has been achieved thanks to the vital support of importer Ofer Motor. The innovative Piaggio MP3 has also been chosen by the Military Police, a corps in the Israeli defence forces (known as the Military Police Corps or Military Police Force).
Under the agreement, approximately 40 vehicles will be supplied in 2015 and an additional 40 in 2016. The vehicle chosen is the MP3 300 i.e. LT Business model with ABS, in a Police version with specific features (including sirens and flashing lights) and special colours and graphics. The scooters will be used largely for patrol work.
The photos (by Ronen Topelberg) illustrate the recent delivery of the first four fully customised vehicles to the Military Police in mid-July. Further deliveries will follow as stipulated in the supply agreement.
ART & MORE
JORDAN: DO YOU VESPA? ART EXHIBITION
A great success for the “Do You Vespa?” exhibition, held in May at the Jacaranda gallery, under the patronage of the Mayor of Amman, His Excellency Mr Aqel Beltagi. The Vespa, the world-famous iconic scooter, has inspired contemporary artists such as Mohammad Awwad, Mike V. Derderian, Lutif Zayed and Ibraheem Alawamleh, who presented their works for the exhibition promoted by the Piaggio Group importer Darwazeh Motors.
In addition to the Mayor, the opening was attended by many young Jordanian artists, members of the Vespa Club, reporters, representatives from the Italian Cultural Centre and VIPs. Mayor Beltagi related his experiences riding a Vespa and expressed his hope that the country’s towns and cities would becoming increasingly “2-wheeler friendly”. In this sense, he added how important the Vespa is as the best urban mobility solution in Amman, as in other large cities.
“THE VESPA AND THE BUTTERFLY.
A CENTURY OF BUTTERFLY AT THE PIAGGIO MUSEUM”
“The Vespa and the butterfly – A century of Butterfly at the Piaggio Museum” is the title of the new exhibition at the Piaggio Museum in Pontedera (Pisa) from 18 July to 11 October 2015.
Madama Butterfly Trailer
Under the patronage of Pontedera Town Council and the Tuscany Regional Authority, the exhibition organised by the Piaggio Foundation in cooperation with the Puccini Festival Foundation, the Giacomo Puccini Foundation of Lucca, the Cerratelli Foundation, the Teatro del Giglio in Lucca, the La Scala Foundation, the Ricordi Historical Archive, Maison Gattinoni and Regina Schrecker celebrates Madame Butterfly, one of Giacomo Puccini’s best-loved operas, just over 100 years from its debut at La Scala in Milan on 17 February 1904. The Lucca-born composer is certainly one of the most recognisable and famous icons of Tuscan creativity in the world: the Piaggio Museum in Pontedera, the temple of another undisputed icon of made in Italy, the Vespa scooter, was therefore the most appropriate venue for the exhibition, the expression of a determination to “network” of a series of excellent bodies in Tuscany (and further afield).
Madama Butterfly Trailer
The exhibition presents a selection of stage costumes, costume sketches and set designs from the archives and collections of the Piaggio Foundation’s distinguished partners, to narrate a century of performances of Madame Butterfly on a symbolic red carpet, from the premiere in 1904 to the 2004 production in Torre del Lago for the opera’s centenary, with stage designs by Arnaldo Pomodoro and costumes by Guillermo Mariotto for Gattinoni, by way of Regina Schrecker’s version in 2000, with stage designs by Kan Yasuda. Thanks to the contribution of the La Scala Foundation, the exhibition also shows a stunning original costume created by the “most Western of 20th century Japanese artists”, Léonard Tsuguharu Foujita (1886-1968), for a production at the Milan opera house in 1951.
The exhibition is associated with a program of outstanding musical events featuring leading opera stars: soprano Daniela Dessì, tenor Fabio Armiliato and soprano Maria Luigia Borsi. INFO: www.museopiaggio.it
VIETNAM: ART ACCORDING TO YOUNG TALENTS
Describe the concept of art in three phrases: a challenge taken up by five young artists in Vietnam: Kimmese, Huỳnh Mến, TaMiPu, Cường Seven, Phúc Bồ nhé! The “I Am My Own Art” contest was organised by Piaggio Vietnam. Here is the official clip featuring the young artists and the Piaggio Liberty 125 3V i.e.
I Am My Own Art - Official Version
ITALY: “NOCTURNAL MEMORIES – A VESPA RIDE THROUGH MILAN, ROME AND PALERMO”
Three young artists recently produced “Nocturnal Memories, a Vespa ride through Milan, Rome and Palermo”, a visual project by photographer Paolo Belletti with a documentary by Corrado Fortuna (director, actor, presenter and writer) and texts by Giulia Cavaliere (freelance journalist and social media manager). The exhibition at the Piaggio Museum in Pontedera (Pisa) from 20 June to 10 July 2015 was promoted by the Piaggio Foundation and the Pontedera Town Council, with the patronage of the Tuscany Regional Authority. Developed from an idea by photographer Paolo Belletti, it uses the Vespa to narrate an often little-known side of the city, at night. The photos taken between 2013 and 2015 reveal the identity of three very different cities: Milan, Rome and Palermo.
The city is presented almost in portrait form, lit by the tenuous lights of the night. The dark reshapes the forms of the silent achitecture and the city, emptied of a human presence, paradoxically is almost reborn, redefining its identity, becoming a destination to explore and visit with different eyes. Another outcome of Belletti’s “photographic journey” is the film shot by Corrado Fortuna in the three cities (and projected during the exhibition): the director presents “nocturnal” meetings with musicians, actors, directors like Paolo Virzì, singer songwriters like Pino Marino, and even Roberto Scarpinato, Palermo’s State Prosecutor. The film shows them all sitting on the saddle of a Vespa GT bianca, talking about life, the meaning of success, change and their memories. An original “visual project”, which owes its success in part to the magical “Vespa touch”. (Photo gallery: the exhibition opening, Monica Volpi photographer).
ART & MORE
MONK AND HIS “LUMINOUS” VESPA PK
Jonathan Monk, a British artist born in Leicester in 1969, has “parked” his blue Vespa PK in the MACRO contemporary art museum in Rome (via Nizza 138), with the lights on! The headlamp, the taillight, the indicators, the brake lights and the control panel lights switch on and off in an apparently random order. In fact, the 12 lights turn on and off one at a time, according to a sequence set by Monk to achieve millions of possible combinations. The installation – called “All the possible combinations of twelve lights lighting (one at a time)” – is the star of the start-up of the “Just one” cycle: curator Costantino D’Orazio has invited internationally famous artists to display just one of their works at the MACRO. Monk’s Vespa PK scooter and his special book-artwork (a study of the poetry of colour and infinite personal combinations) are on show until 13 September 2015.
PHIL PALMER AT THE PIAGGIO MUSEUM
SPEAKING ABOUT THE VESPA, HE SAYS…
Phil Palmer is what’s known in the trade as a “session man”, a musician who has accompanied many artistes during his career, without being a member of a band. He has been playing for 40 years, working with the top names in the international music business: Bob Dylan, Frank Zappa, Eric Clapton, Roger Daltrey, Elton John, Tina Turner, Pet Shop Boys, Tears for Fears, George Michael, Bryan Adams, Robbie Williams, Pino Daniele, Renato Zero. He played with Dire Straits, guitar and vocal backing, when the band was at the height of its popularity, before the break-up. Italy also figures in his career: one notable name is Lucio Battisti, for the solo on the track “Con il nastro rosa”.
In June, Phil visited the Piaggio Museum in Pontedera (Pisa), accompanied by his wife Emanuela. He met the press and then held a clinic session with some local musicians; after touring the collections of vintage vehicles, he ended his busy day with a performance for an enthusiastic public, mixing guitar music and stories. Before leaving for a tour with Eros Ramazzotti, he revealed what he thinks about the Vespa…in this clip.
FOUR DECADES OF VESPA RIDERS FROM GALICIA
IN A DOCUMENTARY REVIVAL
Shooting the trailer (photo of Atlántico newsmagazine).
The Vespa has been bringing people and places together for almost 70 years, from one generation to the next. Confirmation, were it needed, comes from Galicia, with an interesting initiative reported by the local media, which merits attention.
The Faino Estudio audiovisual production studio has launched a crowdfunding initiative to document four decades of stories, lives and people “on two wheels”. The idea is to raise funds (at least 5,000 euro; a contribution of 10 euro is sufficient for a mention in the credits) to produce a documentary entitled “Mi abuelo tenía una igual” (“My grandfather had one the same”), with tales from Vespa riders about their beloved two-wheelers, and how the world’s most famous scooter was present at milestone moments in their lives.
O meu avó tiña unha igual
The idea is to narrate a period, a lifestyle, the story of a community, by following a “mysterious character” travelling through Galicia on a Vespa, as he meets the people who made the Vespa popular in the Spanish region, after the Italian scooter made its debut there in the mid-1950s. The mysterious rider is journalist Fernando González, aka “Gonzo”, who travels across Galicia to talk to people about their Vespa stories.
Journalist “Gonzo” with his Vespa.
The project subdivides the film (an idea of Pablo Osorio of the Scooter Vespeinados club) in four sections, each one covering a decade. It examines changes in society, lifestyles and the design of the scooter, assisted by Pablo Osorio’s collection of more than 600 photos of Vespas and scooters.
“Gonzo” meets a Vesparado in Galicia (photo courtesy of Atlántico).
The film crew in Pontevedra, in front of the Derbi, Piaggio, Vespa, Gilera dealer.
While we wait to see the documentary from Galicia, we can take a trip down memory lane with these fascinating photos of Vespa riders from the 1950s. The clip was produced by Il Vespino Vespa Club (Pinerolo, Turin, Italy), and has attracted great interest on the web, with almost 114,000 views.
Italian Vespa Racers from the 1950's
TAURINORUM TEAM: A TRIP IN AN APE
THROUGH THE ANDES, FROM QUITO TO MACHU PICCHU
The Taurinorum Team organises adventurous on-the-road tours and was founded by three thirty-year-olds from Turin: Ludovico de Maistre, Carlo Alberto Biscaretti and Paolo Rignon. The first trip, in the summer of 2009, saw them set out to conquer West Africa on board a 4x4 vehicle. In less than six weeks, the three friends crossed Senegal, Mali, Burkina Faso, Benin, Nigeria and Cameroon. In 2011, on a Piaggio Ape van, they took on the Andes, destination Machu Picchu.
Taurinorum Charity Rally 2011 - Official Trailer
In 2012, they organised an encore: the “Ape Maya: an Ape challenge to the ends of the earth, from Colombia to Mexico” (to raise funds for women in Guatemala).
APE-MAYA: THE WORLD IS NOT ENDED!!! - GOPRO VIDEO
More than 5,000 km through Central America: departure from Bogotá, in Colombia, travelling through Panama, Costa Rica, Nicaragua, Honduras, Guatemala, Belize, bound for Chichén Itzà, Yucatan in Mexico. Other journeys followed, all of them in extreme conditions. In the last four years, the adventure-loving trio have ridden more than 50,000 km, collected 60 visa and pass stamps, as well as six driving licenses.
Photo, videos and descriptions of the trips on their website:
TURIN, “MODUS VIVENDI” EXHIBITION
The Taurinorum Team have presented their adventures at the exhibition “Modus Vivendi – Trame di viaggi” (at the National Automobile Museum in Turin until 27 September 2015), as part of the cycle of meetings with the protagonists of extraordinary journeys (on board a wide variety of vehicles). The purpose of the meetings is to encourage debate on mobility by bringing together different cultures and populations. The Taurinorum Team is using the exhibition to launch its next travel project, and is looking for companions with a great spirit of adaptability to share the adventure (photographers, video makers, mechanics, multicultural PR specialists).
EXHIBITION INFO: www.museoauto.it
FROM ECUADOR TO PERU
The Taurinorum Team’s first trip in an Ape was in August 2011: more than 3,000 km through the Andes in Ecuador and Peru, to explore one of the richest biodiversity regions of the planet. The three Italian youngsters from Turin undertook one of the most memorable trips of recent years: an off-limits adventure through unexplored locations and areas of rare natural beauty to raise funds for the no-profit Humanitas Project. And, incredibly, they travelled in a Piaggio Ape.
The expedition started in Quito, the Ecuadorean capital located in the western Andes at the foot of the Pichincha volcano, and took about a month, travelling through more than thirty localities in South America. Places where the wide open spaces, the aridity of the desert and the immensity of the Pacific Ocean offer breathtaking experiences: places such as the Otonga Strict Nature Reserve, an area of great scientific importance due to the presence of animal and vegetable species that have already disappeared in the rest of the country, or the Cotopaxi volcano, Ecuador’s second highest volcano after the Chimborazo and the world’s third largest active volcano; or the city of Latacunga, where our three travellers took all types of medicine for the needy.
The trip took them to the ruins of Ingapirca – an Inca site in the province of Cañar – the most spectacular Inca ruins anywhere in Ecuador, and to the Peruvian region of Lambayeque, the cradle of the Moche and Chimù civilisations. The trio also visited Caraz – in the Cordillera Blanca mountain range – reached through the Canyon del Pato, and the capital city of Lima, the gateway of the Inca empire: “the city of the kings” with its rich centre and buildings dating from the years of Spanish rule. Other stops included the Paracas National Reservation, famous for the colours of its wonderful sunsets, the mysterious hieroglyphics of the Nazca desert and the Maras salt pans in the Sacred Valley of the Incas. The final leg of this memorable journey could only be Machu Picchu, the “lost city”: an enchanted mountain location approximately 2,400 metres above sea level, whose buildings merge with nature in a magnificent setting hidden away from the world.
The trip was an opportunity for the three youngsters not only to discover unforgettable places, but also to meet people who have turned their poverty into a special blessing, such as the hospitable shepherds who allowed them to put up their tent in the yards of their homes and schools, and shared their supper with them in exchange for a smile. The star of the trip was, of course, the Ape City Passenger. After successfully taking on all the hazards of the route, the van was donated by the three friends to the Otonga Foundation in Quito, as a contribution to the ongoing work to safeguard Ecuador’s biodiversity. A gesture that made the trio’s adventure even more memorable, in their discovery of places and cultures that really do seem to belong to another world, yet reached by the incredible, small and courageous Ape Piaggio.
On the road
LUCA BRACALI EXPLORES VIETNAM
ON A VESPA PRIMAVERA
FROM THE WORLD’S LARGEST CERAMIC MOSAIC IN HANOI TO SURPRISE CAVE IN HALONG BAY. THE REPORT FROM “PLANET EXPLORER 7”
Luca Bracali is a well-known professional photographer, journalist, writer, director and explorer. Born in Pistoia, Tuscany, in 1965, in 20 years he has visited more than 130 countries. His travels have been documented in scores of radio and TV programs, and his reports have been published in travel, lifestyle and tourism magazines in Italy and abroad. He began his career as a motocross, motogp and Formula 1 correspondent, later turning to international travel and adventure where he has reported on everything: from the northern lights to the migration of polar bears, with a special focus on environmental issues and protection of nature. He directed a recent video report – Planet Explorer 7 Vietnam – on a journey through Vietnam, which has been broadcast in episodes on Youtube.
So how did Luca explore Vietnam? On the saddle of a cheerful red Vespa Primavera 125, bearing the logo “Vespa for Children”, for the Piaggio Group’s international charity project. He set off from the Piaggio Vietnam factory in Vinh Phuc, with a stop at Casa Italia (Italian Country Promotion Centre) in Hanoi, where Vespa has a permanent display, and then travelled over all types of roads to visit six wonderful cities. Winning wide coverage for his Vespa and himself in the national and international media.
So now we’d like to invite our readers to get comfortable and enjoy Luca’s tour on the road, thanks to this “the best of” video, packed with great shots and powerful emotions. Where can you find the other episodes? Go to YT: to discover the world’s largest ceramic mosaic, in Hanoi, or the lovely Halong Bay and “Surprise Cave”; as well as Sapa, Hoi-An, Ben Tre and Can Toh. Have a good trip!
PE 7 Vietnam Best Of
On the road
HOLIDAYS ON THE APE CALESSINO:
“THE GREAT ITALIAN RICKSHAW ADVENTURE”
“The Great Italian Rickshaw Adventure” is the name of a highly original idea for a holiday in pursuit of “freedom, adventure and glory!”, according to the promise of the organisers. Five starting dates (21 July, 4 and 26 August, 7 and 21 September) for five itineraries: from Milan to Catania, crossing the whole of Italy; the Sicily Tour Catania-Trapani-Catania; from south to north with the Catania-Milan; and in September from Milan to Amalfi, and vice versa. So far so good, but what is so original about the holiday? The answer is the means of transport: a fleet of smart and cheerful Ape Calessino vans, with a full range of options; the steady pace provided by a 200cc engine, and a taste for discovery. Each trip lasts from 5 to 9 days depending on the destination, and the price for the vehicle plus overnight stays in holiday farms (from 1,000 to 1,500 according to the route), is for three people, which is the number of places available in each Ape Calessino van.
The first team of “adventurers” left from Milan on 21 July and successfully reached Catania in 9 days, after 1,400 km. The photos show the departure of the first groups and the Ape Calessino vans in front of the Zero Pavilion at Expo 2015. The next gallery has some snaps on the road.
The great thing about the holiday – and this is where the thrill of adventure comes in – is that each group is free to organise their route as they please, rejecting the motorways and choosing alternative roads; the other certainty is that they can stay each night in one of the more than 3,000 holiday farms on the Agriturismo.it website (the program partner) they find along the way.
Since a joy is only truly a joy when it is shared, the adventure is never a challenge but a social experience: each Ape Calessino is fitted with on-board internet connectivity and Wi-Fi, so bloggers can share their experiences, feelings and the discoveries they make on their travels in real time. In this way, the trip will also be an opportunity for a new exploration of Italy's borghi, its diverse landscapes, its artistic and architectural heritage, and its cultural and gastronomic traditions, for an all-Italian summer on board an Ape Calessino.
The range of fragrances created by Coty for Vespa has been expanded. The Vespa Original collection has now been joined by a new perfume with an evocative name – “Sensazione” – in versions for her and for him. A sweet-scented celebration of the many surprising facets of life, it sets the wearer’s senses tingling, putting them into a good mood. The new entry comes in the following versions: eau de toilette (two formats, 30 and 50 ml), body fragrance natural spray, body lotion, moisturising shower gel for women; eau de toilette (formats: 30 and 50 ml), deodorant body spray, body fragrance natural spray, hair & body wash for men.
“Sensazione” enhances the range of Vespa fragrances successfully launched last year and already the proud recipient of the Spain 2015 Perfume Academy Award, “Vespa for her – Best Feminine Fragrance”.
“SENSAZIONE” FOR HER: EXHILARATING NOTES
A floral fragrance with fruity overtones: Vespa Sensazione for her releases a cascade of exhilarating notes of sweet lychee, juicy pear and spicy lime. These mingle with a touch of cinnamon, enveloping the blend with hints of vanilla and sandalwood, for an exciting experience. It’s not easy to describe, just try it and you’ll love it straightaway.
“SENSAZIONE” FOR HIM: AROMATIC OVERTONES
Fruity, woody, aromatic, Vespa Sensazione for him blends rhubarb, apple and mandarin to enliven the senses. The fragrance is enveloped in a seductive virile heart of black tea, lavender and fig tree wood, with touches of patchouli, vanilla and ambrox to complete its woody aromatic essence.
Blue, green, pink, purple, white, plum. The new “Vespa Colors” 2015 summer collection of t-shirts and polo shirts is a triumph of colour and cheeriness. The range offers garments for women, men and children, in high-quality fabrics (100% double-weave piqué cotton for the polo shirts, 100% brushed cotton for the t-shirts) with attention to details (plain colours with contrasting trim, the Vespa logo embroidered on the polo shirts and printed in water-based pigment on the t-shirts), in a timeless design that is easy to wear and match (for example, with Vespa branded eyewear, in various models and colours). See how many you can collect!
ON THE BEACH
Colour also predominates in the new Vespa beach and pool collection: charming hooded ponchos for children in polished cotton, in two colourways: pink/green and blue/purple, the same as the beach towels (measuring 160x100cm).
VESPA STYLE-ARMANI EXCHANGE
The photos in the Armani Exchange’s May 2015 lookbook put a smile on everyone’s face: a ride on a Vespa to announce the arrival of summer!
VESPA CLUB GALICIA: 50th ANNIVERSARY
“SANTIAGO DE COMPOSTELA EN VESPA”
To mark the 50th anniversary of the great Vespa rally in Santiago de Compostela in 1965, the Vespa Club Galicia (with Moto Club Compostela and Alberni Eventos) organised a tour from 19 – 21 June. Highlights included an excursion to Finisterre (in the autonomous community of Galicia, Spain’s westernmost point), a visit to the Cascada de Ezaro, convivial stopovers, and a caravan of Vesparados to the famous Plaza del Obradoiro (more than 200 Vespa scooters in the group photo).
It was half a century ago when an important national rally was held in Santiago de Compostela, from 18-20 June 1965, known as the “Peregrinación a Santiago en Vespa”, in which more than 1,000 Vespa riders from all over Spain and Europe took part. Together, they donated a Vespa scooter to one of the poorest parishes in Galicia.
For this reason, the Vespa Club Galicia decided to celebrate the 50th anniversary of the rally with a Vespa party at the San Lazaro stadium (the headquarters of the Moto Club Compostela) and a great turnout of Spanish and European Vespa devotees from many clubs.
PARTY TIME FOR THE VESPA!
An extraordinary event was organised recently for the Vespa’s 68th birthday by “Vespiario”, the official distributor in Thailand, although in April the scooter was actually 69, having made its debut in 1946 in Pontedera, Italy. A procession of 3,500 participants set off from the Asiatique River Front to ride to the Royal Turf Club of Thailand, where, in the meantime, the number of Vespa fans had grown to 8,000! The Club provided the venue for a spectacular party inspired by Italy's most famous carnivals (Venice, Viareggio, Acireale, Ivrea), with rides, games, prizes, Italian gastronomic specialities and music by Thailand’s most popular artistes. This video was posted on Youtube in June for people to re-live the “Vespa Party”.
68 Years of Vespa - The Party
For each Vespa scooter registration, “Vespiario” donated a child’s helmet to Asia Injury Prevention (AIP), a foundation that promotes road safety campaigns for children (“Help save one life by giving a kid a helmet”). The issue is a hot topic in Asian countries, where two-wheelers are the main means of transport for millions of people in the region’s cities with their heavy traffic, but where children often do not wear a helmet. The AIP promotes a road safety culture and raises funds to buy kids’ helmets for needy families.
THE BEST VIDEO OF THIS ISSUE
INDIA: THE VESPA COMMUNITY GROWS
India’s Vespa lovers now have their own special Community: to meet and get to know one another, to ride together, to tell their stories and share their experiences. It’s an excellent way to build friendships and spread the positive values for which the Vespa has always been a worldwide standard bearer.
Local Vesparados in India have already enjoyed some great outings: a first ride to Hyderabad (120 Vespa scooters and 230 people), in the state of Andhra Pradesh, with a stopover at the Golkonda Resort; another trip with 80 devotees to Goa, a well-known tourist resort on the west coast, to take part in India Bike Week 2015. The outings, the first two initiatives in a program designed to fuel the growth of India’s Vespa Community, were a great success, as this video show. And this is just the beginning!
“We’ve restored a Vespa 50 L from 1968 at home, putting two tables in the living room to create a workshop, with a rock group playing live music non-stop! Hi to all Vesparados, here’s the video of our project.” Signed: Giorgio Serafino.
Giorgio Serafino of Civitanova Marche is a well-known Italian traveller-writer in the Vespa world: he lives in an old house in the Montecosaro countryside (near Macerata) with his wife Giuliana Foresi (photos and video). Together, they have travelled across Europe, Canada, Brazil, Thailand, Laos, Cambodia, South Africa, Namibia, Botswana, Argentina, Chile, India. In 2010, they rode Route 66 from Chicago to Los Angeles on a Vespa 50 Special from 1978 (nicknamed General Lee), which Giorgio had restored himself.
That remarkable American adventure was a real money-spinner: with the Mursia publishing house, Giorgio wrote a book about the trip, entitled "L'America in Vespa" (2011), which has also been translated into English with an introduction by American poet Jack Hirschman, and a second book “Paradiso di Polvere” (2013). Now he is working on his third book, about the journey through India. Giorgio also writes travel features for motorcycle magazines and edits the "Terraeasfalto" blog. As if that were not enough, this year Terraeasfalto.it and Tuna Records presented the online book-trailer for "America by Vespa": the soundtrack is the new single by The Shell Collector "Now Or Nevermore" (Tuna Records). Inspired by the book and distributed digitally, the song is sung by Enrico Tiberi, who also wrote the music, with lyrics by Giorgio Serafino, who is now a songwriter too! A Vesparado full of surprises.
Every Vespa scooter, whatever its age, whatever the model, is a cult object, a collector’s item to be treasured, cared for and kept for years after any other vehicle would have finished its working life. The new WIDE feature “My Vespa Movie” is dedicated to everyone who rides off to work on a brand new Vespa every morning, to everyone who fondly conserves a Vespa handed down in the family from generation to generation, to everyone who lovingly cherishes a vintage Vespa.
Make a short video with your Vespa to tell us what the Vespa name means to you. You can tell the story of your scooter or recount a trip you’ve made together. You can include shots of daily life, or evoke the emotions you have shared.
The videos we select will appear on Wide, in the new feature “My Vespa Movie”, to present you and your Vespa, the most special scooter in the world, to Vespa devotees all over the globe. Because every Vespa story is unique.