VESPA INAUGURATES ‘VESPA THE EMPTY SPACE’ DURING MILAN FASHION WEEK
September 2025 - An extension of the brand’s journey, moving from the two-wheeled industry into a broader universe that speaks above all of style - embracing fashion, tastes, fragrances, objects, and experiences - while always remaining faithful to the principles of elegance and freedom of expression and movement. A new chapter for Vespa, consistent with its past, yet looking ahead with the same spirit that has always carved out new paths.
In the heart of Milan, at Via Broletto 13, Vespa inaugurates VESPA THE EMPTY SPACE, a one- of-a-kind concept store. On the occasion of Milan Fashion Week 2025 Spring Summer 2026, a new immersive venue comes to life, sparking a fresh revolution, in the inimitable Vespa way.
VESPA THE EMPTY SPACE – VIA BROLETTO 13, MILAN. THE EVENT:
https://www.instagram.com/p/DPMRmDGAA5a/?hl=en
The world's first Vespa Concept Store opens in Milan. VESPA THE EMPTY SPACE brings the brand's heritage into the present. Discover the best moments of the exclusive event in our store, video of whoopsee.it.
https://www.facebook.com/vespa.it/?brand_redir=19154214559
https://www.instagram.com/p/DPMRmDGAA5a/?hl=en
Why VESPA THE EMPTY SPACE? Because Vespa loves to transform traditional spaces into ideally open places, tracing a subtle perimeter line to be filled with endless, ever-changing experiences, beyond clichés and stereotypes, all united by that innate joy of living that only this brand can universally convey.
VESPA THE EMPTY SPACE concept store thus redefines the boundaries of the Vespa brand, unrestricted, unfettered by rigid rules, and reinterpreted with innovation and contemporaneity. Its architecture and design draw inspiration from Vespa’s language: no straight lines, no sharp corners, but curved satin steel walls recalling the metal body of the Italian cult vehicle. Industrial- style flooring evokes the workshop world, while oak finishes bring warmth, style, and personality.
At the heart of the space lies the Vespa Café, a meeting place echoing the brand’s free and convivial spirit, with a custom menu reflecting Vespa’s carefree philosophy. The store unfolds across three areas: one featuring a selection of the most iconic Vespas, symbols of design and freedom on two wheels; one dedicated to fashion, with unique collections that reflect individuality and style; and finally, a lifestyle section, where collectible objects are reimagined with a pop twist. An invitation to envision Vespa in all its forms, on and off the road.
VESPA THE EMPTY SPACE thus becomes a place to see and to experience, but above all, a place to return to - because its constant evolution and the ever-changing happenings inside the store will make this space never ordinary, always different. Always in motion, like Vespa.
VESPA PRESENTS THE ‘AL VENTO’ COLLECTION WITH THE FIRST DROP “PILOT DOGS”.
Vespa launches AL VENTO, its first collection, inspired by movement and the freedom of experiencing the city with lightness and authenticity. The wardrobe features layered garments and distinctive details: collectible patches, iconic graphics, and references to the brand’s history, designed for those who embrace a dynamic and genuine lifestyle. Each piece tells a story: functional yet full of personality, bringing Vespa style from the street into everyday life with a contemporary twist.
https://theemptyspace.vespa.com/it-it/vespa-pilot-dogs-drop
The first drop, PILOT DOGS, releasing in September, celebrates the encounter of personality and style. Like dogs, Vespa is an icon able to embody character, attitude, and ways of life: faithful to its time, instantly recognizable, capable of creating authentic connections. Dogs, like Vespa, are not mere presences - they are travel companions that express who we are and our style, becoming universal symbols of character and identity.
https://theemptyspace.vespa.com/it-it/vespa-pilot-dogs-drop
The star is the Dachshund, an ironic and inclusive mascot featured on T-shirts, sweatshirts, and shirts with pop graphics, as well as an exclusive wide-leg denim with white laser engravings. The Pilot Dogs also enliven all-over prints with a second-skin effect, creating a playful, collective narrative.
PILOT DOGS opens a journey that takes Vespa’s aesthetic beyond the road, where belonging and style meet effortlessly. The drop also introduces urban-inspired pieces: daywear with bold cuts designed for city living. Key pieces include a duffle coat reinterpreted with contemporary details, a leather varsity jacket with Vespa logo, and logo sweatshirts with everyday appeal. Pilot Dogs marks the first step of a journey that carries Vespa style on and off the road, blending aesthetics and functionality into an authentic lifestyle.
VESPA THE EMPTY SPACE:
https://www.vespa.com/en_EN/landing-page/vespa-the-empty-space/
VESPA:
https://www.vespa.com/en_EN/
https://www.vespa.com/en_EN/landing-page/vespa-the-empty-space/
