A CELEBRATORY ‘COFFEE TABLE BOOK’ AND A LIMITED-EDITION COLLECTION OF HELMETS
June 2026 - Eighty years of style. Two icons. The same vision. To mark Vespa’s 80th anniversary, the brand has joined forces with Assouline — a publishing house synonymous with contemporary luxury publishing — as part of a collaboration that combines design, culture and the spirit of travel. A celebratory project that tells the story of the Vespa, not simply as a means of transport, but as a universal symbol of creativity, elegance and the Italian lifestyle.
VESPA X ASSOULINE – VIDEO CLIP:
https://www.facebook.com/reel/890362407431050
Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the leading luxury brand dedicated to culture. Driven by a passion for knowledge, beauty and editorial expertise, Assouline has published over 2,000 titles and collaborated with some of the most influential brands, artists, photographers, authors and designers in the world. With its unmistakable style, Assouline has redefined contemporary publishing by transforming each volume into a collectable cultural artefact.
Art in movement. Freedom on two wheels. For eighty years, Vespa has stood the test of time, whilst managing to remain contemporary. The collaboration with Assouline celebrates this legacy, through a project that combines visual identity, culture and lifestyle in a collection designed for those who continue to see the Vespa as much more than a vehicle.
THE BOOK. Assouline has dedicated a coffee table book to 80th anniversary of the Vespa, exploring its legendary heritage: the design that has defined entire subcultures, the innovation that has driven change, and the speed that has liberated a generation. Through original photographs, vintage adverts and an engaging narrative, this tome explains why the Vespa has never been just a means of transport, but rather a way of life.
292 pages, 188 images, author Michael Köckritz. (English version: https://eu.assouline.com/products/vespa).
THE HELMET. The Assouline pattern meets the Vespa spirit The collaboration between Vespa and Assouline has also led to the creation of a limited-edition collection of exclusive helmets, crafted in the publisher’s signature red colour and decorated with patterns inspired by Assouline’s iconic Travel Series.
Assouline Vespa Jet Visor Helmet.
Each helmet is designed to be a collector’s item, as well as an essential accessory for riding, embodying freedom, elegance and the art of living well.
Info and online shop on the Vespa site:
https://www.vespa.com/it_IT/vespa-assouline/
Italian edition of the book:
https://store.vespa.com/it-it/Lifestyle/Collezionabili/p/1Q001174
Created to celebrate Vespa’s 80th anniversary, this prestigious volume, published by Assouline, looks back at the evolution of an icon that has shaped transport, style and culture across the globe. Characterised by a rich visual narrative – with 80 % images and 20 % essays on specific themes – the book is a collection of rare Piaggio archive material, photographs from contemporary advertising campaigns and snapshots of everyday life on two wheels on every continent. From cinematic moments and artistic interpretations to famous personalities, global partnerships and design milestones, each chapter highlights a different aspect of the Vespa’s enduring appeal. Elegant, engaging and meticulously crafted down to the smallest detail, this book is both a tribute to Vespa’s heritage and a celebration of its lasting influence on lifestyle, creativity and modern culture.
