APRILIA AND MOTO GUZZI NEWS AT THE 2024 MOTOR BIKE EXPO

11 January 2024 (G.T.) - The event most highly anticipated by motorcyclists is just a few days away - MBE 2024, Motor Bike Expo (16th edition) - with previews, news, and confirmations: 100,000 square metres of exhibition space, 700 exhibitors divided among 7 pavilions, 6 outdoor areas that will host competitions, shows, exhibitions, and that will see the public playing a leading role. It will be three days to kick off the motorcycling season. From Friday 19 to Sunday 21 January 2024 (from h. 09 am to h. 19 pm), at the Verona Exhibition Centre.
This is the presentation of MBE 2024, leading exhibition in the motorcycle sector, which proposes an edition particularly rich in content and capable of actually hosting the universe of two wheelers, confirming its status as a point of reference for enthusiasts.

Image source and info: www.motorbikeexpo.it/en

ON STAGE AT MBE 2024. Mass production, with the presence of 19 of the most important motorbike manufacturers in the world, such as the Piaggio Group (pavilion 4), participating with its motorcycle brands Aprilia and Moto Guzzi, providing an overview of the 2024 range news, from Aprilia RS 457, the brand new, lightweight sport bike, to the new Stelvio, from the new Moto Guzzi V85 range at its début of a new and exclusive version of Moto Guzzi V7 Stone (top secret for now).

New Aprilia RS 457: wide.piaggiogroup.com/en/articles/products/eicma-23-aprilia-rs-457-a-new-chapter-in-the-aprilia-rs-saga

New Moto Guzzi Stelvio: wide.piaggiogroup.com/en/articles/products/moto-guzzi-stelvio-neverending-journey

New Moto Guzzi V85 range: wide.piaggiogroup.com/en/articles/products/new-moto-guzzi-v85-range

Lots of manufacturers and distributors of clothing and accessories for you and your bike will also be present. The complete international custom scene, with big names from all over the planet and their creations, always on the borderline between mechanics and art. Motorbike sport, in all its forms, practised in the outdoor areas and told through the voices of the protagonists (riders, teams, promoters and organisers), in a busy series of award ceremonies and presentations. Motorbike tourism, a phenomenon that makes travellers on two wheels increasingly protagonists of Motor Bike Expo, in Verona in search of the next adventures in every corner of Italy and the globe. All the new trends, with special focus on mobility, environmental sustainability and above all motorcyclist safety. Meetings, stories, testimonials, a shopping area and free parking reserved for those arriving by motorbike at Veronafiere.

Image source and info: www.motorbikeexpo.it/en

This (and even more) is Motor Bike Expo, the show designed for motorcyclists, who love to meet at the fair, in January, to discover the novelties of the year that has just begun, to plan their purchases, trips, participation in competitions. The numbers are evidence of the extraordinary success of this trade fair: 160,000 visitors in 2023 but also about 200,000 followers and contacts on social networks and with the media, more than 1 million visits to the website, thanks to a production of information and content that never stops throughout the year.
THE PROGRAMME DAY BY DAY: www.motorbikeexpo.it/en/discover-mbe/program

 

MANY INITIATIVES IN THE OUTDOOR AREAS. The new off-road track will host a packed calendar of events for off-road enthusiasts. On Saturday 20 January, the eagerly awaited Swank Rally Winter Edition, a regular race in the “gentleman” formula for the coolest off-road enthusiasts. Start and finish at the fairground, with skill tests, and a route through the most evocative scenery in the Verona area. In the large outdoor areas of MBE the public will be able to admire breath-taking performances, take part in driving courses and try out the new models with demo rides. In the Liqui Moly Arena Europe’s best stuntmen will perform in the highly anticipated “International stuntmen contest”.
On the same track we will also see the drivers of Mirabilandia’s “Police School” for a two and four-wheel show ( www.motorbikeexpo.it/en/discover-mbe). Of course, there will be Vespa Stunt Shows by Nicola “l’Impennatore” (Translator’s note: the wheelie rider), renowned and expert Italian free styler; at 15 years old he rode his first Vespa and he hasn’t stopped since. A lifelong passion.

In the area dedicated to approaching riding, there will be courses for children, held by Federmoto Instructor and former speed champion Gianluca Nannelli, and for women, with instructor the beloved former world champion Marco Lucchinelli. In the Drifting Area, three days of entertainment with the Area 51 Drift Show, where many crews will compete and delight the public with incredible drifts and burnouts. The Freestyle Area will feature Vanni Oddera with his Daboot crew, who is also involved in solidarity; in addition to him, the MBE public will be able to admire, for three appointments a day, the talent of Massimo Bianconcini, Francesco Buetto, Antonio Navas, Alberto Fiorensa,and Dominik Splitek.

Image source and info: www.motorbikeexpo.it/en

ITALIAN AND INTERNATIONAL CUSTOM AT MBE 2024. In the custom sector MBE is a world leader, a true reference point in the customization sector. On the other hand, it is thanks to this launching pad that Italian tuners have been able to appear on the great international scene, make themselves known and appreciated, and impose their own style and refinement, an expression of “Made in Italy”. Once again, the long-awaited “International Village” will be held: an exhibition space with the presence of American companies and some of the top representatives of US custom culture. The “Clubstyle Connection” bike show goes international, selecting unique pieces from all over Europe… and beyond. The specialist magazine LowRide will propose its own bike show, dedicated to garages, rising tuners and private individuals. Acclaimed in 2023, an extraordinary artist Darren McKeag will return from the United States, flanked by the best Italian artists in the sector. Further curiosity will be the “Distretto Ruote Piccole” (Small Wheel District), which will gather customised scooters, mopeds, Vespa and Lambretta ( www.motorbikeexpo.it/en/distretto-ruote-piccole). The top event will be the MBE Award which will award the title of “The King of Custom 2024” to the best tuner at the show ( www.motorbikeexpo.it/en/mbe-award). To make the menu even richer, there will be an exhibition of American cars, classic cars, hot-rods…

www.vespa.com/en_EN/landing-page/new-primavera-and-new-sprint-s

NEW FROM VESPA IN 2024:
wide.piaggiogroup.com/en/articles/products/new-vespa-primavera-and-vespa-sprint-s

UNMISSABLE BENEFITS AND CONTENT FOR VESPA LOVERS.

MBE 2024 will also become an unmissable event for lovers of the iconic Vespa (which turns 78 years old this year), a vehicle that revolutionised the mobility of Italians and then spread all over the world, an expression of genius, creativity and industrial capacity. There will in fact be special discounts for members of the Vespa Club d’Italia (615 clubs throughout the Italian regions, 90,000 members, including an incredible 11,000 in Veneto alone) who will be able to enjoy reduced ticket prices (€16.00 instead of €24.00) and free indoor parking. An exhibition area dedicated to 1980s Vespa models and culture will be set up, with particularly valuable pieces, and it will be possible to give strength to the “Vespa Italian cultural heritage” campaign sustained by a large popular petition (that can also be signed at the exhibition in the Vespa Club d’Italia area, pavilion 5).
Here is the link to sign the Vespa Italian Cultural Heritage petition promoted by the Vespa Club d’Italia: vespapatrimonioculturale.it

The Vespa exhibition, in collaboration with the Vespa Club d’Italia, is organised by the Vespa Club Verona which celebrates 75 years of activity and 40 years of the EuroVespa 1984 this year, a huge international rally that was held at the time right there in Verona.

The logo of Vespa Club Verona, founded in 1949, as Vespa Club d’Italia the national association. In 2024, both celebrate 75 years of Vespa passion.
Image source and info: www.facebook.com/VespaClubVeronaVr37100

Sources: Motor Bike Expo press release - website: www.motorbikeexpo.it
Vespa Club d’Italia, website: www.vespaclubditalia.it
Vespa Club Verona, website: www.vespaclubverona.it