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APRILIA RACING AND (RED) TOGETHER AGAIN FOR THE FINAL RACE OF THE SEASON

IN 2020, THE UNTIRING COMMITMENT TO FIGHTING NEONATAL AIDS IS JOINED BY THE BATTLE AGAINST COVID-19. AN IMPORTANT CHALLENGE FOR ALL MOTOGP FANS.

SOCIETY MOTORS SUPPORTS LOTFI HAMROUNI, HOLDER OF 5 ENDURANCE MOTORCYCLE WORLD RECORDS, READY FOR A NEW AND EXTRAORDINARY CHALLENGE ASTRIDE HIS APRILIA RSV4 1100 FACTORY. FIND OUT WHAT IT IS...

APRILIA RS 660 INTERNATIONAL LAUNCH FOR JOURNALISTS AND DEALERS

GREAT SUCCESS FOR THE APRILIA TRACK DAY IN DUBAI!

VINCENT VIJAI BOSCO, MANAGING DIRECTOR OF SOCIETY MOTORS, PIAGGIO GROUP BRANDS DISTRIBUTOR IN THE UNITED ARAB EMIRATES, ENTHUSIASTICALLY TALKS ABOUT THE APRILIA FANS WHO EXPERIENCED A FANTASTIC DAY ON THE TRACK. VIDEOS AND PHOTOS HERE.

APRILIA CHOOSES CALIFORNIA TO DÉBUT THE ANXIOUSLY AWAITED RS 660

THE NEW SPORT BIKE IS UNVEILED ON THE STREETS OF THE WEST COAST AND AT LAGUNA SECA WITH PIKES PEAK RECORD HOLDER, RENNIE SCAYSBROOK. RS 600 IS INTRODUCED TO THE PUBLIC IN A BRAND NEW ACID GOLD COLOUR SCHEME, AN EXPRESSION OF SPORTINESS AND STRONG PERSONALITY THAT WILL NOT GO UNNOTICED. FROM MONDAY 12 OCTOBER ONLINE PREBOOKING WILL BE OPEN IN ALL EUROPEAN MARKETS.

SAFE RELAUNCH OF MOTO GUZZI FAST ENDURANCE, THE TROPHY DEDICATED TO MOTO GUZZI V7 III MACHINES, EVEN MORE ACCESSIBLE AND FUN

NEW CALENDAR, WITH FIVE RACES IN ITALY IN THREE WEEKENDS TO START ON 18 AND 19 JULY AT VALLELUNGA WITH THE FIRST DOUBLE RACE. THE UNIQUELY SPECTACULAR NIGHT RACE IN ADRIA IS CONFIRMED. REGISTRATION FEE FOR THE ENTIRE CHAMPIONSHIP REDUCED TO €1000 PER TEAM.

APRILIA RACERS DAYS 2020 RIGHT AROUND THE CORNER

THE THRILLS OF AN ADVENTURE ON THE TRACK ASTRIDE THE APRILIA RSV4 1100 FACTORY AND TUONO V4 1100 FACTORY, BETWEEN EXCLUSIVE RIDES AND RIDING ACADEMY. TO DISCOVER THE SECRETS OF RIDING ON FAMOUS ITALIAN CIRCUITS, HAVING GOOD SAFE FUN.

PRESENTATION OF THE NEW APRILIA SXR 160 SCOOTER FOR INDIAN CONSUMERS AT THE INTERNATIONAL AUTO EXPO SHOW IN DELHI

TWO IMPORTANT PRIZES AWARDED DURING THE SHOW: “BEST TWO-WHEELER” FOR THE NEW APRILIA SCOOTER, AND “BEST MOTORCYCLE STAND” FOR THE PIAGGIO GROUP.

APRILIA ALL STARS 2020: SATURDAY 9 MAY, AT MUGELLO, THE GREAT APRILIA FESTIVAL IS BACK

ON THE MOST BEAUTIFUL CIRCUIT IN THE WORLD, THE PROTAGONISTS WILL BE THE APRILIA MOTOGP TEAM RIDERS, ALONG WITH THE GREAT CHAMPIONS AND BIKES THAT HAVE MADE APRILIA HISTORY AND DESIGN THE FUTURE. TWO EXTRAORDINARY DÉBUTS: THE FIRST OUTING OF THE ANXIOUSLY AWAITED RS 660, THE SPORT BIKE BORN FOR THE ROAD OUT OF RACING TECHNOLOGY FOR A NEW GENERATION OF RIDERS. THE TRACK DÉBUT OF THE NEW ITALIAN APRILIA SPORT PRODUCTION CHAMPIONSHIP. AND THEN MUSIC, ESPORTS AND LOTS OF OTHER ACTIVITIES WILL LIVEN UP THE PADDOCK FROM DAWN TO DUSK.

APRILIA RACING AND FMI BRING THE VERY YOUNG BACK TO THE TRACK ASTRIDE THE NEW RS 250 SP: REGISTRATION IS OPEN FOR THE 2020 ITALIAN FMI APRILIA SPORT PRODUCTION CHAMPIONSHIP

A FUN AND ACCESSIBLE SINGLE-BRAND SERIES IS BORN TO SCOUT OUT THE BEST ITALIAN TALENT. FIVE DOUBLE RACES ON THE CALENDAR, FIRST TEST ON 9 MAY AT MUGELLO ON THE OCCASION OF THE BIG APRILIA ALL STARS FESTIVAL.

MOTO GUZZI AND APRILIA AT MOTOR BIKE EXPO 2020

MOTO GUZZI V85 TT PROTAGONIST AT THE SHOW, THE CLASSIC ENDURO NOW ALSO AVAILABLE IN TRAVEL VERSION, AS WELL AS THE NEW V7 III VERSIONS. APRILIA CELEBRATES SPORT RIDING: ROAD RIDING WITH THE NEW RS 650 AND UNCOMPROMISING POWER WITH THE 217 HP RSV4 1100 FACTORY. PERFORMANCE AND FUN ON THE TRACK: MOTO GUZZI PRESENTS THE SECOND EDITION OF THE FAST ENDURANCE TROPHY WHILE APRILIA LAUNCHES THE SPORT PRODUCTION CHAMPIONSHIP.

BOOSTED BY THE EXTRAORDINARY SUCCESS OF THE FIRST EDITION, THE MOTO GUZZI FAST ENDURANCE TROPHY, DEDICATED TO THE MOTO GUZZI V7 III, RETURNS IN 2020

THE FORMAT REMAINS UNCHANGED, WHILE NEW FEATURES GUARANTEE GREATER BALANCE AND ENJOYMENT FOR ALL PARTICIPANTS. 2019 CHAMPION, TEAM BIKER’S ISLAND, TO RECEIVE ITS PRIZE AT EICMA IN MILAN.

THE NEW APRILIA, MOTO GUZZI, PIAGGIO AND VESPA MODELS ARE PRESENTED AT EICMA IN MILAN

APRILIA UNVEILS THE HIGHLY ANTICIPATED RS 660 AS WELL AS THE NAKED CONCEPT THA DERIVES FROM IT, THE EXTREMELY ENJOYABLE TUONO 660. THE V4 RANGE IS UPDATED WITH THE UNBEATABLE RSV4 1100 FACTORY AND TUONO V4 1100 FACTORY. MOTO GUZZI PROPOSES THE ULTRA-ACCESSORIZED V85 TT TRAVEL AND TWO NEW VERSIONS OF THE SUCCESSFUL V7 III SERIES (V7 III STONE S AND V7 III RACER 10^TH ANNIVERSARY). PIAGGIO PRESENTS THE NEW MEDLEY AND THE UPDATED BEVERLY RANGE. VESPA PROPOSES A SPECIAL, LIMITED EDITION OF PRIMAVERA, THE FRUIT OF COLLABORATION WITH SEAN WOTHERSPOON, ONE OF THE WORLD’S MOST INFLUENTIAL DESIGNERS. THERE ARE ALSO NEW RACING SIXTIES SPORTS VERSIONS, PRIMAVERA (RED) AND A VERSION OF VESPA ELETTRICA ABLE TO REACH 70 KM/H.

VESPA AND SEAN WOTHERSPOON IN A WORLD PREMIÈRE

TUESDAY 5 NOVEMBER 2019 THE AMERICAN DESIGNER WILL BE AT THE MOTOPLEX CITY LOUNGE IN MILAN, ON VIA BROLETTO 13, FOR AN EVENT OPEN TO THE GENERAL PUBLIC. ONLY ON THIS OCCASION, AND FOR ONLY 4 HOURS, AN EXCLUSIVE EDITION OF TWO T-SHIRTS WILL BE AVAILABLE FOR PURCHASE, DESIGNED BY SEAN AND SIGNED PERSONALLY BY HIM FOR THOSE WHO PURCHASE THEM. COMPLETING THE FESTIVITIES WILL BE THE MUSIC PLAYED LIVE BY MERK & KREMONT.

SEAN WOTHERSPOON FOR VESPA. APPOINTMENT ON 5 NOVEMBER 2019 AT THE MOTOPLEX CITY LOUNGE IN MILAN: SNEAK PEEK OF LIMITED-EDITION COLLECTION

AT THE FESTIVAL OF SPORT, CRISTIANA CAPOTONDI AND VESPA ELETTRICA

SPECIAL PATRONESS, SHE LED THE “VESPA TOUR…ELETTRIZZANTE” (ELECTRIFYING... VESPA TOUR) THROUGH THE STREETS OF THE CITY, ALSO PROTAGONIST WITH MARCO LAMBRI OF THE TALK DEDICATED TO THE GLOBAL ICON OF TWO-WHEELERS. FOR THE ACTRESS “VESPA EMBODIES THE AESTHETICS OF EMANCIPATION.” HERE PHOTOS AND VIDEO.

GRAND FINALE OF THE MOTO GUZZI FAST ENDURANCE 2019

IN MISANO THE FIRST EDITION OF THE TROPHY DEDICATED TO THE MOTO GUZZI V7 III ENDS WITH ANOTHER HEATED RACE. THE TEAM BIKER’S ISLAND IS CROWNED 2019 CHAMPION, WHILE NEW ENTRY PARKINGO TAKES THE “MINIENDURANCE” TITLE.

AUTUMN BIKE RIDES: DESTINATION TRENTINO

THE MOST BEAUTIFUL LODGES AND LAKES TO REACH ON TWO WHEELS, IMMERSED IN NATURE. AND THEN ART, CULTURE AND GOOD FOOD. WITH A STOP IN TRENTO FOR “IL FESTIVAL DELLO SPORT” (THE FESTIVAL OF SPORT) FROM 10 TO 13 OCTOBER, WHERE VESPA ELETTRICA WILL BE ON PARADE.

MOTO GUZZI PROTAGONIST AT THE LONDON DESIGN FESTIVAL 2019

THE V7 CUSTOMISED BY TOM DIXON WAS CELEBRATED, ALONG WITH THE INNOVATION OF THE YEAR, THE V85 TT, AT THE COAL OFFICE, THE CREATIVE HUB OF THE RENOWNED DESIGNER IN THE HEART OF LONDON. MOTO GUZZI, FULL OF HERITAGE AND TRADITION, BUT ALSO A DESIGN AND INNOVATION ICON.

30 THOUSAND AT THE MOTO GUZZI OPEN HOUSE 2019

THE EVENT IN MANDELLO REPEATS THE RECORD ATTENDANCE OF LAST YEAR AND CONFIRMS ITS STATUS AS A CLASSIC OF EUROPEAN MOTORCYCLING. THREE DAYS OF FRIENDSHIP, TRAVEL, ADVENTURE, TEST RIDES AND LOVE OF BIKES. THE V85 TT IS PROTAGONIST OF THE 2019 EDITION ALONG WITH THE V7 III MACHINES OF THE MOTO GUZZI FAST ENDURANCE TROPHY.

MOTO GUZZI FAST ENDURANCE TROPHY: THRILLING RACING CHALLENGE

AT ADRIA A PASS TWO MINUTES FROM THE END OF THE “MINIENDURANCE” GIVES TEAM 598 CORSE THE WIN: THIS IS THE FOURTH DIFFERENT WINNER IN FOUR RACES. ALSO, ON THE PODIUM ARE NEW ENTRIES BLACK FLAG MOTORSPORT AND BIKER’S ISLAND, NOW LEADING IN THE OVERALL STANDINGS. LOTS OF FUN FOR ALL THE CREWS AND GREAT COMEBACKS: THE MOST THRILLING BY TEAMS PRORASO AND SPIRIT OF 4.5. GRAND FINALE IN MISANO (ITALY) ON 13 OCTOBER 2019.

MOTO GUZZI AT WHEELS AND WAVES 2019,
WITH THE NEW V85 TT AS MAJOR PROTAGONIST

THIRD OFFICIAL PARTICIPATION IN A ROW OF “THE CLAN” COMMUNITY IN THE ALLURING EVENT ON THE FRENCH COAST: A “RETURN TO THE OCEAN” CHARGED WITH THRILLS, WITH THE NEW “ALL TERRAIN” FROM THE EAGLE BRAND A PROTAGONIST IN THE DEMANDING “DEUS SWANK RALLY” RACE.

THE CLAN MOTO GUZZI AND THE V85 TT AT “POLVERE&GLORIA 2019” (DUST&GLORY)

MOTO GUZZI FAST ENDURANCE: THE V7 III TROPHY UPS THE FUN AND EXCITEMENT AT MAGIONE

TEAM BIKER’S ISLAND TRIUMPHS, THE THIRD DIFFERENT WINNER IN THREE RACES. THE PODIUM IS ROUNDED OUT BY TEAM CIRCUITO INTERNAZIONALE D’ABRUZZO AND THE BARONI-VALENZA PAIRING, IN THIRD FOLLOWING A FANTASTIC RECOVERY. NEXT ROUND TO TAKE PLACE AT ADRIA ON 1 SEPTEMBER 2019.

AUTHENTIC MOTO GUZZI FAN EWAN MCGREGOR IS BACK ON A MANDELLO BIKE

THE HOLLYWOOD STAR IS THE AMBASSADOR FOR THE V85TT, MOTO GUZZI’S ALL-TERRAIN MODEL. THE SHOOT FOR THE NEW ADVERTISING CAMPAIGN TOOK PLACE IN SOUTHERN SARDINIA IN THE SPLENDID SETTING OF IS MOLAS.

VERY CLOSE RACE AT VALLELUNGA IN THE SECOND LEG OF THE MOTO GUZZI FAST ENDURANCE TROPHY

THE NEW ENTRY, THE 117 RACING TEAM, TRIUMPHS IN A SPECTACULAR THREE-WAY FINISH. ON THE PODIUM BIKER’S ISLAND AND THE CIRCUITO INTERNAZIONALE D’ABRUZZO TEAM, WHICH MAINTAINS ITS LEADERSHIP IN THE CLASSIFICATION. THE COMMUNITY TEAM “THE CLAN” WINS THE SPECIAL PRIZE FOR THE BEST FIGHTBACK. NEXT APPOINTMENT AT MAGIONE ON 22 AND 23 JUNE 2019.

A SUCCESSFUL OPENING FOR THE 2019 MOTO GUZZI FAST ENDURANCE TROPHY

GREAT HARMONY AND ENTERTAINMENT IN VARANO FOR ALL THE RIDERS ON THE MOTO GUZZI V7 III BIKES. THE ONE-HOUR “MINI-ENDURANCE” RACE WAS WON BY THE ALIVERTI-GUARESCHI DUO. THEY SHARED THE PODIUM WITH THE GERMANS MÜNCHINGER-PFAUTSCH AND THE MANCINI-MACCAFERRO TEAM, THE SCOREBOARD LEADER. THE NEXT ROUND IS 18-19 MAY IN VALLELUNGA.

THE MOTO GUZZI FAST ENDURANCE TROPHY UNDER STARTER’S ORDERS AT VARANO

36 RIDERS, 18 TEAMS, WILL BE COMPETING THIS WEEKEND AT THE FIRST OF THE SEASON’S FIVE MEETINGS. THEY INCLUDE A FATHER/DAUGHTER DUO, THE VIRGIN RADIO AND PRORASO TEAMS, AND GUZZI DEVOTEES FROM “THE CLAN” COMMUNITY AND THE MOTO GUZZI WORLD CLUB.

IN TUSCANY: PONTEDERA HOSTS EUROAPE 2019

ON APRIL 13 – 14, THE TOP APE RALLY RETURNS TO THE HOME OF THE FIRST EDITION TO CELEBRATE THE FIFTIETH ANNIVERSARY OF THE APE 50. A WEEKEND DEVOTED TO THE WORLD’S MOST POPULAR WORKING THREE-WHEELER, WHICH CONTINUES TO GO FROM STRENGTH TO STRENGTH. DEBUT OF THE NEW APE CLASSIC FURGONE AND THE APE CALESSINO MY 2019.

THE MOST BEAUTIFUL IMAGES OF APRILIA ALL STARS

THE PHOTO AND VIDEO REPORTS OF THE GREAT APRILIA CELEBRATION OF BIKES AND CHAMPIONS BOTH PAST AND PRESENT. AN UNFORGETTABLE DAY FEATURING THE PRESENTATION OF THE APRILIA RACING MOTOGP 2019 TEAM WITH RIDERS IANNONE AND SMITH AND PLENTY OF OUTSTANDING CHAMPIONS ON THE TRACK, INCLUDING BIAGGI, CAPIROSSI, POGGIALI, GRAMIGNI AND LOCATELLI. WITH AN AVALANCHE OF PRIZES: A MARVELLOUS APRILIA SHIVER 900, A MOTOGP PASS, APRILIA ACADEMY COURSES AND HUNDREDS MORE PRIZES. PLUS: A SHOP SELLING APRILIA AND APRILIA RACING GADGETS AND ACCESSORIES; TEST RIDES; MUSIC FROM VIRGIN RADIO AND ENTERTAINMENT IN THE PADDOCK. AS WELL AS THE WORLD PREMIERE OF THE NEW 217 HP RSV4 1100 FACTORY AND THE RSV4 X SPECIAL EDITION. MORE THAN 10 THOUSAND PEOPLE ENJOYED ALL THIS AT APRILIA DAY IN TUSCANY!

APRILIA IGNITES MUGELLO WITH PASSION

MORE THAN TEN THOUSAND AT APRILIA ALL STARS, THE CELEBRATION OF THE BRAND FROM NOALE. WITH IANNONE AND SMITH, THE MOTOGP TEAM PRESENTED THE NEW RSV4 1100 FACTORY AND THE SPECIAL 225 HP X VERSION THAT CELEBRATES THE RSV4’S TENTH BIRTHDAY. LIVING IT UP ON THE TRACK WERE MAX BIAGGI, LORIS CAPIROSSI, MANUEL POGGIALI, ALEX GRAMIGNI AND ROBERTO LOCATELLI.

EXTRAORDINARY VESPA INSTALLATION
AT THE 2019 KALA GHODA ARTS FESTIVAL

“POWER TO EARTH” IS THE TITLE OF THE WORK, WHERE DECORATED BODIES OF THE ICONIC SCOOTER RISE AROUND THE EARTH, PRODUCED AS PART OF THE “VESPA ART” INITIATIVE AND EXHIBITED AT THE POPULAR MODERN ART AND CULTURE EVENT.

THE VESPA BECOMES A COIN

THE ITALIAN STATE MINT IS CELEBRATING ONE OF THE SYMBOLS OF ITALIAN STYLE WITH A SPECIAL SILVER COIN. THE VESPA CELEBRATORY COINS ARE AVAILABLE ONLINE ON THE MINT’S WEBSITE.

THE NEW PIAGGIO MUSEUM OPENS

EXTENDING BEYOND THE VESPA, THE PIAGGIO MUSEUM HAS UNDERGONE A COMPLETE OVERHAUL, ENLARGING ITS EXHIBITION SPACE AND COLLECTIONS TO BECOME THE LARGEST MOTORCYCLE MUSEUM IN ITALY AND ONE OF THE BIGGEST IN EUROPE. ROBERTO COLANINNO: “OUR HISTORY IS FOUNDED ON INNOVATION.”