events

BACK TO AFRICA: APRILIA RACING IS READY TO GO OFF ROAD AS IT PREPARES FOR A RETURN TO THE TOP RALLY RAIDS

THE TUAREG 660 IS CENTRAL TO THE NEW APRILIA RACING PROJECT. AS IS CLEAR FROM THE NAME AND THE EQUIPMENT OF THE TWIN-CYLINDER ENDURO, THE BIKE IS READY FOR A RETURN TO THE DESERT ADVENTURES THAT ARE IN ITS DNA. AN IMPORTANT PROJECT THAT CAN COUNT ON THE SUPPORT OF ONE OF ITALY'S TOP RIDERS: JACOPO CERUTTI IS THE APRILIA RACING FACTORY RIDER, RESPONSIBLE FOR BIKE DEVELOPMENT FOR THE 2023 SEASON. MASSIMO RIVOLA: “WITH THIS FASCINATING NEW PROJECT THE EVER-EVOLVING APRILIA RACING DEPARTMENT RETURNS TO ITS GREAT LOVE FOR OFF-ROAD EXPERIENCES”. ROMANO ALBESIANO: “WE ARE PICKING UP THE BATON OF A GREAT TRADITION, AND THE BIKE'S DEVELOPMENT WILL FAITHFULLY REPRESENT THE INNOVATION AND PERFORMANCE THAT CHARACTERISE APRILIA”.

THE BIG 2023 VESPA EVENTS: FROM “AMERIVESPA” IN FLAGSTAFF (ARIZONA), WITH RIDES THROUGH THE GRAND CANYON, TO THE “VESPA WORLD DAYS” IN INTERLAKEN (SWITZERLAND), WITH TOURS IN THE UNESCO BIOSPHERE RESERVE

PREVIEW OF “WHEELS & WAVES ITALY” (1ST EDITION) FROM 7 TO 9 OCTOBER 2022. AND MOTO GUZZI LAUNCHES THE EXPERIENCE: “RIDE AND SHOOT – ROAD TO WHEELS & WAVES”

IT’S HERE! THE GMG - MOTO GUZZI WORLD DAYS BEGIN ON THURSDAY, 8 SEPTEMBER

THE 2022 EDITION IS THE MOST EAGERLY AWAITED, RALLYING GUZZI FANS TO CELEBRATE 100 YEARS OF THE BRAND - MANDELLO DEL LARIO AND THE HISTORIC FACTORY ARE READY TO WELCOME TENS OF THOUSANDS OF ENTHUSIASTS AND RIDERS FROM ALL OVER THE WORLD. THURSDAY THE 8TH TO SUNDAY THE 11TH WILL BE FOUR DAYS OF PARTYING WITH TEST RIDES, VISITS TO THE MUSEUM AND FACTORY, MUSIC AND ENTERTAINMENT WITH VIRGIN RADIO, STREET FOOD AND AN EXCLUSIVE MOTO GUZZI SHOPPING OPPORTUNITY.

EICMA PRESENTS ITS 2022 ADVERTISING CAMPAIGN AND ANNOUNCES IT IS ENTERING THE WEB 3 WORLD

THE INTERNATIONAL TWO WHEELS SHOW IS BACK AT FIERA MLANO-RHO FROM 8 TO 13 NOVEMBER AND IS READY TO CONQUER ENTHUSIASTS WITH THE EICMA EFFECT, EVENT IN THE METAVERSE.

ROME 2022 EUROPEAN AQUATICS CHAMPIONSHIPS: 1,500 ATHLETES FROM 50 NATIONS. VESPA IS ALSO IN THE OFFICIAL VIDEO: IN THE SADDLE, CHAMPIONS GREGORIO PALTRINIERI AND UKRAINIAN KARYNA SNITKO

THE NEW PIAGGIO MP3 MAKES ITS DÉBUT IN PARIS, THE ORIGINAL AND MOST POPULAR THREE-WHEELED SCOOTER, A GENUINE ICON IN METROPOLITAN MOBILITY AND UNDISPUTED MARKET LEADER

THE NEW PIAGGIO MP3 IS THE FIRST SCOOTER WITH ARAS ADVANCED RIDER ASSISTANCE SYSTEMS, DEVELOPED BY PIAGGIO FAST FORWARD – THE TECHNOLOGY RISES TO UNPRECEDENTED HEIGHTS, CONFIRMING PIAGGIO MP3 AS THE WORLD’S SAFEST SCOOTER. A NEW SPORTY DESIGN, ENHANCED STANDARD EQUIPMENT INCLUDING THE KEYLESS SYSTEM, CONNECTIVITY WITH NAVIGATION FEATURING MAXI COLOUR INSTRUMENT PANEL, AND – ON THE 530 EXCLUSIVE VERSION – CRUISE CONTROL AND REVERSE GEAR WITH VIDEO CAMERA. ALREADY AVAILABLE IN THREE VERSIONS POWERED BY TWO ENGINES: THE 400 HPE WITH MORE THAN 35 HP AND THE BRAND NEW 530 HPE WITH OVER 44 HP.

IT’S TUAREG EXPERIENCE!

APRILIA OFFERS ALL MOTORCYCLISTS THE CHANCE TO IMMERSE THEMSELVES IN THE ADVENTURE WORLD ASTRIDE THE APRILIA TUAREG 660, SETTING THE NEW TECHNOLOGICAL BAR AMONG ENDURO BIKES. SITE OF THE EXPERIENCE IN COLLABORATION WITH ENDURO REPUBLIC IS THE NEW TUAREG HOUSE, A STRUCTURE DEDICATED ENTIRELY TO RIDERS TO GIVE THEM A TOTAL EXPERIENCE. IN GRAZZANO VISCONTI (PIACENZA, ITALY) THE NEW BASE OFFERS A VARIETY OF ROUTES TO THE JOY OF NEW RIDERS AND THE MOST EXPERIENCED MOTORCYCLISTS.

A MUST-ATTEND EXHIBIT/EVENT: “THE PAINTERS OF THE LIGHT. FROM CARAVAGGIO TO PAOLINI”, CURATED BY VITTORIO SGARBI

AN EXTRAORDINARY PATH IN BEAUTY THROUGH MORE THAN 90 WORKS. INCLUDED AMONG THE ARTISTS EXHIBITED: CARAVAGGIO, PAOLINI, RIBERA, STOMER, RICCHI, RIMINALDI, TROPHIME BIGOT, ORAZIO GENTILESCHI, VALENTIN DE BOULOGNE. PRODUCTION AND ARTISTIC DIRECTION OF ‘CONTEMPLAZIONI.’

8–11 SEPTEMBER 2022 - FINALLY, THE MOST EAGERLY AWAITED PARTY, FOR THE 100TH ANNIVERSARY OF MOTO GUZZI

MANDELLO DEL LARIO SEES THE RETURN OF THE GMG - GUZZI WORLD DAYS AND THE CITTÀ DELLA MOTO GUZZI INTERNATIONAL MOTORCYCLE RALLY. AN UNMISSABLE DOUBLE DATE FOR EVERY MOTORCYCLE RIDER AND ALL MOTO GUZZI LOVERS, WITH THOUSANDS EXPECTED FROM ALL AROUND THE WORLD.

THE “GILERA MEETING” IS BACK, BETWEEN ARCORE AND THE MONZA RACETRACK

APRILIA ALL STARS MEETS ITS AUDIENCE AGAIN

OVER 10 THOUSAND PEOPLE AT MISANO TO CELEBRATE APRILIA, ITS CHAMPIONS AND ITS GREAT MOTOGP SEASON. ALEIX ESPARGARÓ, MAVERICK VIÑALES AND LORENZO SAVADORI PUT ON A SHOW ON THE TRACK TOGETHER WITH CHAMPIONS AND LEGENDS SUCH AS MAX BIAGGI, ROBERTO LOCATELLI, LORIS CAPIROSSI, ALEX GRAMIGNI, MATTIA PASINI AND ANDREA IANNONE FANS WERE ABLE TO TRY OUT THE APRILIA RANGE IN FREE TEST RIDES WHILE THE MUSIC OF RADIO DEEJAY AND M2O WITH VIC AND VITTORIA HYDE AND THE EXTRAORDINARY LIVE PERFORMANCE OF ALBERTINO, LIVENED UP THE PADDOCK.

APRILIA PRO EXPERIENCE: AN EXCLUSIVE COURSE WITH HEAD COACH MAX BIAGGI, ALONG WITH LORENZO SAVADORI AND ANDREA IANNONE

ON THE TRACK WITH THEM WILL BE APRILIA RACING MOTOGP RIDERS ALEIX ESPARGARÓ AND MAVERICK VIÑALES. A UNIQUE CHANCE TO GO OUT ON TRACK WITH THE GREAT APRILIA CHAMPIONS AND LEARN THE MOST "RACING" SECRETS FROM INSTRUCTORS WHO ARE LEGENDS OF MOTORCYCLING. APRILIA PRO EXPERIENCE WILL BE HELD IN MISANO ON 8 MAY AND WILL BE RESERVED FOR A LIMITED NUMBER OF PARTICIPANTS. REGISTRATION OPEN ON APRILIA.COM

THE ITALIAN DESIGN DAY 2022 IN VIETNAM: EVENTS IN HANOI AND HO CHI MINH CITY

THE MOTO GUZZI EXPERIENCE RETURNS FOR 2022

SEVEN 'ON THE ROAD' EVENTS WITH UNMISSABLE DESTINATIONS: CORSICA AND SARDINIA, TUSCANY, CRETE, THE BALKANS, TUNISIA AND MOROCCO. ALSO ON THE CALENDAR, THE EPIC “CENTENNIAL TRIP” - DESTINATION NORTH CAPE: A SPECTACULAR JOURNEY THAT WILL CONCLUDE IN MANDELLO DURING THE GMG - GIORNATE MONDIALI MOTO GUZZI CELEBRATIONS. PARTICIPANTS TO BENEFIT FROM AN UPDATED MOTORCYCLE POOL WITH THE NEW 2022 MODELS OF V7 AND V85 TT.

REGISTRATION FOR 2022 MOTO GUZZI FAST ENDURANCE NOW OPEN!

PERFORMANCE AND ENJOYMENT ARE FURTHER HEIGHTENED WITH THE NEW V7 RACING VERSION, FOR A TROPHY WITH ALL THE ACCESSIBILITY AND APPEAL THAT HAVE MADE IT SO SUCCESSFUL IN RECENT YEARS. SIX “FAST ENDURANCE” RACES, ALL AT LEGENDARY CIRCUITS. VALLELUNGA KICKS THINGS OFF ON 14 MAY, MISANO HOSTS THE FINAL NIGHT RACE, AND MUGELLO IS ALSO ON THE CALENDAR. BOTH THE NEW V7 850 AND THE TRIED AND TESTED V7 III 750 WILL COMPETE, WITH SEPARATE CLASSIFICATIONS.

APRILIA RACING EXPERIENCE WITH MAX BIAGGI: ON THE CIRCUIT OF THE AMERICAS IN AUSTIN, TEXAS

ITALIA GENIALE. DESIGN ENABLES: BEAUTY, ORIGINALITY, AND CREATIVITY OF INDUSTRIAL DESIGN ON DISPLAY AT PALAZZO PIACENTINI. WITH VESPA

“+2° ACCELERAZIONE PERICOLOSA”: A PHOTO EXHIBITION BY FABRIZIO SBRANA DEDICATED TO THE THEME OF CLIMATE CHANGE; AT PIAGGIO MUSEUM, FROM 1° FEBRUARY UNTIL 8 APRIL 2022

JUSTIN BIEBER x VESPA

A UNIQUE PROJECT TO BE UNVEILED IN FEBRUARY 2022, CELEBRATING THE SPIRIT OF FREEDOM & THE LOVE OF DESIGN.

MOTO GUZZI FAST ENDURANCE EUROPEAN CUP 2022

THE NEW V7 WITH 850 CC ENGINE OUTFITTED WITH GCORSE RACING KIT AND PIRELLI TYRES MAKES ITS TRACK DÉBUT: HIGHER PERFORMANCE AND MORE FUN BUT STILL EASY, ACCESSIBLE AND SUITED FOR ANY RIDER. THE TRIED AND TRUE V7 III BIKES ALSO ON THE GRID IN A SEPARATE, DEDICATED CATEGORY. THE BEST ITALIAN CIRCUITS JOIN THE CALENDER FOR SIX SPECTACULAR “FAST ENDURANCE” RACES: VALLELUNGA KICKS THINGS OFF ON 14 MAY, FINALE IN MISANO WITH NIGHT RACE AND A ROUND IN MUGELLO AS WELL. HERE THE 2022 CALENDAR OF THE FOURTH EDITION OF THE SINGLE-BRAND TROPHY.

APRILIA RACING DRESSED IN (RED) AGAIN AT THE VALENCIA GP

APRILIA RACING, ITS RIDERS, AND PARTNERS WILL RACE WITH (RED), TOGETHER AGAINST PANDEMICS. AT SUCH A DIFFICULT TIME, APRILIA RACING AND THE ENTIRE PIAGGIO GROUP SEND A STRONG MESSAGE OF AWARENESS, RESPONSIBILITY AND UNITY THROUGH MOTOGP.

POSITIVE OUTCOME FOR PIAGGIO COMMERCIAL AT ECOMONDO 2021, WITH PORTER NP6 IN THE SPOTLIGHT

ACEM ONLINE CONFERENCE: “THE RIDE TO 2030 AND BEYOND: THE CONTRIBUTION OF THE EUROPEAN MOTORCYCLE INDUSTRY TO SUSTAINABLE MOBILITY”

SCHEDULED FOR 17 NOVEMBER 2021. THE LINK TO REGISTER AND THE HASHTAG TO SEND QUESTIONS AND COMMENTS.

GMG GUZZI WORLD DAYS AND THE CENTENARY MOTORCYCLE RALLY POSTPONED TO 2022

THE SITUATION CREATED BY THE PANDEMIC HAS MADE IT NECESSARY TO RESCHEDULE THE EVENTS DUE TO HAVE BEEN HELD IN MANDELLO DEL LARIO FROM 6 TO 12 SEPTEMBER. THE MOTOGUZZI CENTENARY WILL BE CELEBRATED IN STYLE IN SEPTEMBER 2022.

SUCCESSFUL DÉBUT FOR THE MOTO GUZZI V85 TT IN MOROCCO

VIDEO OF THE FIRST OFFICIAL ROAD TRIP, FROM CASABLANCA TO MARRAKESH, BY WAY OF ESSAOUIRA. ANWAR GHAZALE TELLS THE STORY, DIRECTOR OF THE MOTORCYCLE DIVISION, SEHI GROUP, EAGLE BRAND IMPORTER IN THE FASCINATING NORTH AFRICAN COUNTRY.

THE INTERNATIONAL RELEASE OF LUCA, THE FIRST DISNEY AND PIXAR FILM SET IN ITALY

VESPA ACCOMPANIES THE MAIN CHARACTERS IN THEIR SEARCH FOR FREEDOM. ICON OF STYLE AND ELEGANCE, WITH MAJOR APPEARANCES IN MORE THAN 1,400 FILMS, VESPA PROVES A TRUE MOVIE STAR ONCE MORE, ALSO ON THE BIG SCREEN.

“RIDE BACK TO FREEDOM” – 2 WHEELS IN SEARCH OF LOST FREEDOM IN TIMES OF THE CORONAVIRUS. THE NEW DOCUFILM FROM AUSTRIAN DIRECTOR HERMANN WEISKOPF

HE FILMED IT IN ITALY LAST JUNE, ACCOMPANIED BY A VESPA AND DIRECTOR OF PHOTOGRAPHY BERNHARD FREINADEMETZ. IT PROVIDES THE UNREPEATABLE AND AUTHENTIC NARRATION OF A DIFFICULT PERIOD, ILLUMINATED BY THE HOPE AND DESIRE TO REDISCOVER OUR MOST VALUABLE ASSET: FREEDOM. NOW THE MULTIPLE AWARD-WINNING DIRECTOR’S WORK IS READY FOR THE INTERNATIONAL FILM FESTIVALS.

PRESENTED TO THE ITALIAN PRESIDENT SERGIO MATTARELLA THE NEW
MOTO GUZZI V85 TT

AT THE QUIRINALE PALACE, ON THE OCCASION OF THE 100^TH ANNIVERSARY OF THE EAGLE BRAND.

VESPA A WINNER AT THE PRESTIGIOUS WEBBY AWARDS

IN ITS 75TH ANNIVERSARY YEAR, VESPA RECEIVES THE AWARD FOR BEST WORLDWIDE WEBSITE IN THE “CAR SITES & CAR CULTURE” CATEGORY. NOW AT THEIR XXV EDITION, THE WEBBY AWARDS ARE THE LEADING WEBSITE AWARD PROGRAM.

THE GREAT APRILIA CHAMPIONS TOGETHER ON THE MISANO CIRCUIT

A DAY OF FRIENDSHIP AND LOVE FOR BIKES, WITH A SAVE-THE-DATE FOR ALL ENTHUSIASTS IN 2022 WHEN, AT LONG LAST WITH THE GREAT PARTICIPATION OF THE FANS, THE APRILIA ALL STARS EVENT WILL RETURN. ALEIX ESPARGARÓ AND LORENZO SAVADORI ON THE TRACK AND WITH THEM MAX BIAGGI, LORIS CAPIROSSI, ALEX GRAMIGNI, ANDREA IANNONE AND MANUEL POGGIALI. THE RS-GP BIKES FROM 2019 TO 2021 WERE PUT THROUGH THEIR PACES, ALONG WITH THE NEW RSV4 AND TUONO V4 FACTORY AND THE RS 660 TROPHY BIKES. GUEST STARRING WERE THE LEGENDARY 250 2-STROKE BIKES, ON TRACK WITH ESPARGARÓ, BIAGGI AND POGGIALI. ALL THE CONTENT, SPECTACULAR VIDEOS, INTERVIEWS AND BACKSTAGE ACTION WILL BE RELEASED ON THE APRILIA SOCIAL MEDIA CHANNELS AND WEBSITE.

DOUBLE INTERNATIONAL PRESS LAUNCH: MOTO GUZZI V7 AND APRILIA TUONO 660

APRILIA RACING AND (RED) TOGETHER AGAIN FOR THE FINAL RACE OF THE SEASON

IN 2020, THE UNTIRING COMMITMENT TO FIGHTING NEONATAL AIDS IS JOINED BY THE BATTLE AGAINST COVID-19. AN IMPORTANT CHALLENGE FOR ALL MOTOGP FANS.

SOCIETY MOTORS SUPPORTS LOTFI HAMROUNI, HOLDER OF 5 ENDURANCE MOTORCYCLE WORLD RECORDS, READY FOR A NEW AND EXTRAORDINARY CHALLENGE ASTRIDE HIS APRILIA RSV4 1100 FACTORY. FIND OUT WHAT IT IS...

APRILIA RS 660 INTERNATIONAL LAUNCH FOR JOURNALISTS AND DEALERS

GREAT SUCCESS FOR THE APRILIA TRACK DAY IN DUBAI!

VINCENT VIJAI BOSCO, MANAGING DIRECTOR OF SOCIETY MOTORS, PIAGGIO GROUP BRANDS DISTRIBUTOR IN THE UNITED ARAB EMIRATES, ENTHUSIASTICALLY TALKS ABOUT THE APRILIA FANS WHO EXPERIENCED A FANTASTIC DAY ON THE TRACK. VIDEOS AND PHOTOS HERE.

APRILIA CHOOSES CALIFORNIA TO DÉBUT THE ANXIOUSLY AWAITED RS 660

THE NEW SPORT BIKE IS UNVEILED ON THE STREETS OF THE WEST COAST AND AT LAGUNA SECA WITH PIKES PEAK RECORD HOLDER, RENNIE SCAYSBROOK. RS 600 IS INTRODUCED TO THE PUBLIC IN A BRAND NEW ACID GOLD COLOUR SCHEME, AN EXPRESSION OF SPORTINESS AND STRONG PERSONALITY THAT WILL NOT GO UNNOTICED. FROM MONDAY 12 OCTOBER ONLINE PREBOOKING WILL BE OPEN IN ALL EUROPEAN MARKETS.