“MECENATI OF THE XXI CENTURY”:
LET’S VOTE FOR THE PIAGGIO FOUNDATION!
The Piaggio Foundation, a virtuous association between enterprise and culture, is a candidate in the “Mecenati of the XXI Century” contest, promoted by the Italian Ministry for Culture, the Luiss Business School, Confindustria, Museimpresa, Ales and pptArt, with the patronage of the European Community (2018 European Year of Cultural Heritage). Two years ago, the contest was called the Corporate Art Awards and the Piaggio Foundation was the winner in the Social category, for the best engagement of Social Media.
Many important world business names are taking part in the 2018 contest with their art collections; the Piaggio Foundation can count on the Piaggio Museum (Italy's largest and most complete motorcycle museum, with its fascinating collections combining design and technology), on its rich Historical Archive and of course on the international fame of Vespa, the Piaggio Group’s iconic product. So the Foundation is aiming to repeat its previous success in the Social category.
Simply scroll down the list of entrants (shown on the site in alphabetical order) until you find Piaggio Foundation (Italy). Click on the heart that appears; when the heart turns red your vote has been registered. We’d like to invite the readers of Wide magazine to vote for the Piaggio Foundation, there’s time until 21 November; the “art patrons” from around the world will be announced during an awards ceremony to be held on 28 November 2018, at the European Parliament in Brussels.
IN MANTUA, FROM 5 TO 9 SEPTEMBER; ON 7TH MEETING WITH THE ENGLISH WRITER PATRICK MAC GRATH, AT PALAZZO DUCALE.
Festivaletteratura is an event characterized by cultural fun: five days of meetings, laboratories, thematic paths, concerts and shows with the participation of internationally acclaimed narrators and poets, essayists, artists and scientists from all over the world, according to a wide and curious meaning of literature. It has been held every year in Mantua (Italy) since 1997. The 2018 edition opened on 5 September and will continue through the 9th.
The arrival of the writer Patrick McGrath at Palazzo Ducale, on board an elegant Ape Calessino by Piaggio.
Like every year, the Piaggio Group is one of the sponsors of the Festivaletteratura di Mantova (Mantua Literature Festival), supporting in particular the meeting with English author Patrick McGrath, scheduled for Friday the 7th, at 5:30 PM at Palazzo Ducale, in Piazza Castello.
Patrick McGrath with Carlo Lucarelli. UNTIL READING ME MAD. “Exactly twenty years have passed since Patrick McGrath's first appearance on the stage of Festivaletteratura: it was just after Asylum had been released, a novel with which the English author managed to move up in the global ranks. The author of The Wardrobe Mistress and Trauma continues his literary musings in the darkest meandering corners of the mind through unsettling love stories in constant balance between lucidity, obsession and madness.
His childhood in close contact with the Broadmoor criminal asylum – where his psychiatrist father worked – certainly contributed to stimulating his curiosity for those capable of ‘losing control of their heart’, leading him to investigate on the pages of his works the passion that accompanies the psychosis in a constant fluctuation in tone that ranges from Gothic to psychological thriller. Along with Carlo Lucarelli, McGrath explains why a ‘destabilized’ mind often frightens, but at the same time attracts us”.
VESPA COLOR DAYS: 21 AND 22 APRIL 2018
TWO UNMISSABLE DAYS DEDICATED TO VESPA
VESPA COLOR DAYS is an unmissable event: two days of fun dedicated to Vespa – on 21st and 22nd April 2018 – in Pontedera (Pisa province, Tuscany), where the Vespa was born in 1946.
To celebrate the fiftieth anniversary of Vespa Primavera (1968-2018), travel with us through history and explore the colourful world of Vespa. Join us in Pontedera, the hometown of the most famous scooter in the world where you will find:
Guided tours of the factory and production lines.
New exhibition areas of the Museum, displaying some of the rarest and unique models.
The 2018 Vespa special series will be available to ride in the beautiful Tuscan hills.
Official clothing and merchandise.
Live concerts in the city centre.
Street Food with various specialties.
And many other surprises!
Vespa lovers, enthusiasts, the curious, design lovers and friends of the iconic Italian brand, we look forward to seeing you at the Vespa colour days event and on two wheels, and very, very…coloured!
THE “FUTURPIAGGIO” EXHIBITION OPENS THE NEW PIAGGIO MUSEUM
Extending beyond the Vespa, the Piaggio Museum has undergone a complete overhaul, enlarging its exhibition space and collections to become the largest motorcycle museum in Italy and one of the biggest in Europe. Starting on21 April 2018the exhibition“FuturPiaggio – 6 lezioni italiane sulla mobilità e sulla vita moderna”(“6 Italian lessons on mobility an modern life”) presents the new areas to visitors together with the five spectacular permanent collections covering more than one hundred years of thrilling achievements.
So, on 21 April the new Piaggio Museum in Pontedera (Pisa) opens its doors with the exhibition “FuturPiaggio – 6 lezioni italiane sulla mobilità e sulla vita moderna” (“6 Italian lessons on mobility an modern life”), inspired by the eponymous book by Jeffrey Schnapp published for the Piaggio Group’s 130th anniversary.
Through an itinerary of great aesthetic impact, explicitly inspired by futurism and a celebration of motoring, the exhibition immerses the visitor in the spirit of the volume written by Schnapp (Professor of Romance Literature and Comparative Literature at the Architecture and Design department of Harvard) to mark the Piaggio Group’s 130-year history. Open until10 June 2018, the exhibition analyses the concept of mobility developed by the Group through its long history, and looks ahead to the future of today’s leading European player in light mobility.
After 18 years of successful operation reflected in 600,000 visitors, the Piaggio Museum has been completely renewed, with more than 250 valuable items displayed in an exhibition space that has been extended from 3,000 to more than 5,000 square metres. As a result, the Piaggio Museum has become the largest and most complete motorcycling museum in Italy, with unique pieces illustrating the history of the Piaggio Group and, simultaneously, the development of mobility. Because the Piaggio story is interwoven with every form of transport: ships, trains, aircraft, automobiles, scooters and motorcycles have all been manufactured by the company and its brands.
The increased exhibition space is the result of the addition of two completely new areas, which, like the original Museum, have been created through the restoration of former manufacturing sites. They display the new collections, one on the Piaggio and Ape brands, the second on the motorcycle and racing history of the Aprilia, Gilera and Moto Guzzi brands, which, together, boast an extraordinary 104 world championship titles in the various motorcycle racing categories, from MotoGP and Supermotard to Trial and Superbike.
THE PIAGGIO GROUP AT THE 96TH SALON AUTO MOTO
IN BRUSSELS FROM 12 TO 21 JANUARY 2018
AND ALSO HAS A STAND AT THE MOTOR BIKE EXPO IN VERONA, 18-21 JANUARY 2018. GALA EVENING WITH THE SPECIAL-QUEEN OF THE SHOW: MOTO GUZZI V9 BOBBER BY RUSTOM.
The Piaggio Group’s international “road show” at the motorcycle’s most important trade fairs continues: after the big event, the “Eicma” show in Milan last November, the Group went to Britain to present its many new product entries at the “Motor Cycle Live” show in Birmingham. The next date was in December, in Thailand, for the “Motor Expo” show in Bangkok.
Further events are already planned for the new year, to show the several scooter and motorcycles novelties: the Piaggio Group has a stand at the “Salon Auto Moto” in Brussels (96th Brussels Motor Show, 12-21 January 2018, Expo Brussels, autosalon.be) and at the “Motor Bike Expo” in Verona (The International Motorcycle Show, 19-21 January 2018, VeronaFiere, motorbikeexpo.it); in Verona, during the opening gala evening on 18 January, attended by the media and international guests, the special-queen of the show will be unveiled: a Moto Guzzi V9 Bobber by Rustom. Follow Wide magazine for reports and photos.
REBIRTH OF A LEGEND, WITH A SPECIAL NUMBERED VERSION OF THE MOST POWERFUL AND TECHNOLOGICALLY ADVANCED VESPA EVER, THE HEIR TO THE SCOOTER THAT ASTONISHED EVERYONE AT THE GRUELLING “SIX DAYS INTERNATIONAL” TIME TRIAL IN VARESE IN 1951 BY WINNING 9 GOLD MEDALS.