events

GMG GUZZI WORLD DAYS AND THE CENTENARY MOTORCYCLE RALLY POSTPONED TO 2022

THE SITUATION CREATED BY THE PANDEMIC HAS MADE IT NECESSARY TO RESCHEDULE THE EVENTS DUE TO HAVE BEEN HELD IN MANDELLO DEL LARIO FROM 6 TO 12 SEPTEMBER. THE MOTOGUZZI CENTENARY WILL BE CELEBRATED IN STYLE IN SEPTEMBER 2022.

SUCCESSFUL DÉBUT FOR THE MOTO GUZZI V85 TT IN MOROCCO

VIDEO OF THE FIRST OFFICIAL ROAD TRIP, FROM CASABLANCA TO MARRAKESH, BY WAY OF ESSAOUIRA. ANWAR GHAZALE TELLS THE STORY, DIRECTOR OF THE MOTORCYCLE DIVISION, SEHI GROUP, EAGLE BRAND IMPORTER IN THE FASCINATING NORTH AFRICAN COUNTRY.

THE INTERNATIONAL RELEASE OF LUCA, THE FIRST DISNEY AND PIXAR FILM SET IN ITALY

VESPA ACCOMPANIES THE MAIN CHARACTERS IN THEIR SEARCH FOR FREEDOM. ICON OF STYLE AND ELEGANCE, WITH MAJOR APPEARANCES IN MORE THAN 1,400 FILMS, VESPA PROVES A TRUE MOVIE STAR ONCE MORE, ALSO ON THE BIG SCREEN.

“RIDE BACK TO FREEDOM” – 2 WHEELS IN SEARCH OF LOST FREEDOM IN TIMES OF THE CORONAVIRUS. THE NEW DOCUFILM FROM AUSTRIAN DIRECTOR HERMANN WEISKOPF

HE FILMED IT IN ITALY LAST JUNE, ACCOMPANIED BY A VESPA AND DIRECTOR OF PHOTOGRAPHY BERNHARD FREINADEMETZ. IT PROVIDES THE UNREPEATABLE AND AUTHENTIC NARRATION OF A DIFFICULT PERIOD, ILLUMINATED BY THE HOPE AND DESIRE TO REDISCOVER OUR MOST VALUABLE ASSET: FREEDOM. NOW THE MULTIPLE AWARD-WINNING DIRECTOR’S WORK IS READY FOR THE INTERNATIONAL FILM FESTIVALS.

PRESENTED TO THE ITALIAN PRESIDENT SERGIO MATTARELLA THE NEW
MOTO GUZZI V85 TT

AT THE QUIRINALE PALACE, ON THE OCCASION OF THE 100^TH ANNIVERSARY OF THE EAGLE BRAND.

VESPA A WINNER AT THE PRESTIGIOUS WEBBY AWARDS

IN ITS 75TH ANNIVERSARY YEAR, VESPA RECEIVES THE AWARD FOR BEST WORLDWIDE WEBSITE IN THE “CAR SITES & CAR CULTURE” CATEGORY. NOW AT THEIR XXV EDITION, THE WEBBY AWARDS ARE THE LEADING WEBSITE AWARD PROGRAM.

THE GREAT APRILIA CHAMPIONS TOGETHER ON THE MISANO CIRCUIT

A DAY OF FRIENDSHIP AND LOVE FOR BIKES, WITH A SAVE-THE-DATE FOR ALL ENTHUSIASTS IN 2022 WHEN, AT LONG LAST WITH THE GREAT PARTICIPATION OF THE FANS, THE APRILIA ALL STARS EVENT WILL RETURN. ALEIX ESPARGARÓ AND LORENZO SAVADORI ON THE TRACK AND WITH THEM MAX BIAGGI, LORIS CAPIROSSI, ALEX GRAMIGNI, ANDREA IANNONE AND MANUEL POGGIALI. THE RS-GP BIKES FROM 2019 TO 2021 WERE PUT THROUGH THEIR PACES, ALONG WITH THE NEW RSV4 AND TUONO V4 FACTORY AND THE RS 660 TROPHY BIKES. GUEST STARRING WERE THE LEGENDARY 250 2-STROKE BIKES, ON TRACK WITH ESPARGARÓ, BIAGGI AND POGGIALI. ALL THE CONTENT, SPECTACULAR VIDEOS, INTERVIEWS AND BACKSTAGE ACTION WILL BE RELEASED ON THE APRILIA SOCIAL MEDIA CHANNELS AND WEBSITE.

REGISTRATION OPEN FOR 2021 MOTO GUZZI EXPERIENCE

SIX FANTASTIC ON THE ROAD EVENTS ASTRIDE MOTO GUZZI JEWELS. ROUTES IN SARDINIA, TUSCANY AND THE DOLOMITES, AS WELL AS TRIPS IN THE BALKANS AND TUNISIA. ALSO ON THE CALENDAR, THE “CENTENARY JOURNEY” - DESTINATION NORTH CAPE: AN UNFORGETTABLE ADVENTURE THAT CELEBRATES THE EAGLE BRAND'S ONE HUNDRED YEARS AND CONCLUDES IN MANDELLO AT THE HEART OF THE GMG EVENT. THE LOVE OF BIKES AND OF TRAVELLING, OF FRIENDSHIP, FOOD AND EXPLORATION, ALL IN ONE RICH OFFER THAT EMBODIES THE AUTHENTIC VALUES OF MOTO GUZZI.

APRILIA RACERS DAYS ARE AROUND THE CORNER: THE BEST EXPERIENCE ON THE TRACK, ON 9 CIRCUITS ALL OVER AMERICA. PURE ADRENALINE

DOUBLE INTERNATIONAL PRESS LAUNCH: MOTO GUZZI V7 AND APRILIA TUONO 660

APRILIA RACING AND (RED) TOGETHER AGAIN FOR THE FINAL RACE OF THE SEASON

IN 2020, THE UNTIRING COMMITMENT TO FIGHTING NEONATAL AIDS IS JOINED BY THE BATTLE AGAINST COVID-19. AN IMPORTANT CHALLENGE FOR ALL MOTOGP FANS.

SOCIETY MOTORS SUPPORTS LOTFI HAMROUNI, HOLDER OF 5 ENDURANCE MOTORCYCLE WORLD RECORDS, READY FOR A NEW AND EXTRAORDINARY CHALLENGE ASTRIDE HIS APRILIA RSV4 1100 FACTORY. FIND OUT WHAT IT IS...

APRILIA RS 660 INTERNATIONAL LAUNCH FOR JOURNALISTS AND DEALERS

GREAT SUCCESS FOR THE APRILIA TRACK DAY IN DUBAI!

VINCENT VIJAI BOSCO, MANAGING DIRECTOR OF SOCIETY MOTORS, PIAGGIO GROUP BRANDS DISTRIBUTOR IN THE UNITED ARAB EMIRATES, ENTHUSIASTICALLY TALKS ABOUT THE APRILIA FANS WHO EXPERIENCED A FANTASTIC DAY ON THE TRACK. VIDEOS AND PHOTOS HERE.

APRILIA CHOOSES CALIFORNIA TO DÉBUT THE ANXIOUSLY AWAITED RS 660

THE NEW SPORT BIKE IS UNVEILED ON THE STREETS OF THE WEST COAST AND AT LAGUNA SECA WITH PIKES PEAK RECORD HOLDER, RENNIE SCAYSBROOK. RS 600 IS INTRODUCED TO THE PUBLIC IN A BRAND NEW ACID GOLD COLOUR SCHEME, AN EXPRESSION OF SPORTINESS AND STRONG PERSONALITY THAT WILL NOT GO UNNOTICED. FROM MONDAY 12 OCTOBER ONLINE PREBOOKING WILL BE OPEN IN ALL EUROPEAN MARKETS.

SAFE RELAUNCH OF MOTO GUZZI FAST ENDURANCE, THE TROPHY DEDICATED TO MOTO GUZZI V7 III MACHINES, EVEN MORE ACCESSIBLE AND FUN

NEW CALENDAR, WITH FIVE RACES IN ITALY IN THREE WEEKENDS TO START ON 18 AND 19 JULY AT VALLELUNGA WITH THE FIRST DOUBLE RACE. THE UNIQUELY SPECTACULAR NIGHT RACE IN ADRIA IS CONFIRMED. REGISTRATION FEE FOR THE ENTIRE CHAMPIONSHIP REDUCED TO €1000 PER TEAM.

PRESENTATION OF THE NEW APRILIA SXR 160 SCOOTER FOR INDIAN CONSUMERS AT THE INTERNATIONAL AUTO EXPO SHOW IN DELHI

TWO IMPORTANT PRIZES AWARDED DURING THE SHOW: “BEST TWO-WHEELER” FOR THE NEW APRILIA SCOOTER, AND “BEST MOTORCYCLE STAND” FOR THE PIAGGIO GROUP.

APRILIA RACING AND FMI BRING THE VERY YOUNG BACK TO THE TRACK ASTRIDE THE NEW RS 250 SP: REGISTRATION IS OPEN FOR THE 2020 ITALIAN FMI APRILIA SPORT PRODUCTION CHAMPIONSHIP

A FUN AND ACCESSIBLE SINGLE-BRAND SERIES IS BORN TO SCOUT OUT THE BEST ITALIAN TALENT. FIVE DOUBLE RACES ON THE CALENDAR, FIRST TEST ON 9 MAY AT MUGELLO ON THE OCCASION OF THE BIG APRILIA ALL STARS FESTIVAL.

MOTO GUZZI AND APRILIA AT MOTOR BIKE EXPO 2020

MOTO GUZZI V85 TT PROTAGONIST AT THE SHOW, THE CLASSIC ENDURO NOW ALSO AVAILABLE IN TRAVEL VERSION, AS WELL AS THE NEW V7 III VERSIONS. APRILIA CELEBRATES SPORT RIDING: ROAD RIDING WITH THE NEW RS 650 AND UNCOMPROMISING POWER WITH THE 217 HP RSV4 1100 FACTORY. PERFORMANCE AND FUN ON THE TRACK: MOTO GUZZI PRESENTS THE SECOND EDITION OF THE FAST ENDURANCE TROPHY WHILE APRILIA LAUNCHES THE SPORT PRODUCTION CHAMPIONSHIP.

BOOSTED BY THE EXTRAORDINARY SUCCESS OF THE FIRST EDITION, THE MOTO GUZZI FAST ENDURANCE TROPHY, DEDICATED TO THE MOTO GUZZI V7 III, RETURNS IN 2020

THE FORMAT REMAINS UNCHANGED, WHILE NEW FEATURES GUARANTEE GREATER BALANCE AND ENJOYMENT FOR ALL PARTICIPANTS. 2019 CHAMPION, TEAM BIKER’S ISLAND, TO RECEIVE ITS PRIZE AT EICMA IN MILAN.

THE NEW APRILIA, MOTO GUZZI, PIAGGIO AND VESPA MODELS ARE PRESENTED AT EICMA IN MILAN

APRILIA UNVEILS THE HIGHLY ANTICIPATED RS 660 AS WELL AS THE NAKED CONCEPT THA DERIVES FROM IT, THE EXTREMELY ENJOYABLE TUONO 660. THE V4 RANGE IS UPDATED WITH THE UNBEATABLE RSV4 1100 FACTORY AND TUONO V4 1100 FACTORY. MOTO GUZZI PROPOSES THE ULTRA-ACCESSORIZED V85 TT TRAVEL AND TWO NEW VERSIONS OF THE SUCCESSFUL V7 III SERIES (V7 III STONE S AND V7 III RACER 10^TH ANNIVERSARY). PIAGGIO PRESENTS THE NEW MEDLEY AND THE UPDATED BEVERLY RANGE. VESPA PROPOSES A SPECIAL, LIMITED EDITION OF PRIMAVERA, THE FRUIT OF COLLABORATION WITH SEAN WOTHERSPOON, ONE OF THE WORLD’S MOST INFLUENTIAL DESIGNERS. THERE ARE ALSO NEW RACING SIXTIES SPORTS VERSIONS, PRIMAVERA (RED) AND A VERSION OF VESPA ELETTRICA ABLE TO REACH 70 KM/H.

VESPA AND SEAN WOTHERSPOON IN A WORLD PREMIÈRE

TUESDAY 5 NOVEMBER 2019 THE AMERICAN DESIGNER WILL BE AT THE MOTOPLEX CITY LOUNGE IN MILAN, ON VIA BROLETTO 13, FOR AN EVENT OPEN TO THE GENERAL PUBLIC. ONLY ON THIS OCCASION, AND FOR ONLY 4 HOURS, AN EXCLUSIVE EDITION OF TWO T-SHIRTS WILL BE AVAILABLE FOR PURCHASE, DESIGNED BY SEAN AND SIGNED PERSONALLY BY HIM FOR THOSE WHO PURCHASE THEM. COMPLETING THE FESTIVITIES WILL BE THE MUSIC PLAYED LIVE BY MERK & KREMONT.

30 THOUSAND AT THE MOTO GUZZI OPEN HOUSE 2019

THE EVENT IN MANDELLO REPEATS THE RECORD ATTENDANCE OF LAST YEAR AND CONFIRMS ITS STATUS AS A CLASSIC OF EUROPEAN MOTORCYCLING. THREE DAYS OF FRIENDSHIP, TRAVEL, ADVENTURE, TEST RIDES AND LOVE OF BIKES. THE V85 TT IS PROTAGONIST OF THE 2019 EDITION ALONG WITH THE V7 III MACHINES OF THE MOTO GUZZI FAST ENDURANCE TROPHY.

AUTHENTIC MOTO GUZZI FAN EWAN MCGREGOR IS BACK ON A MANDELLO BIKE

THE HOLLYWOOD STAR IS THE AMBASSADOR FOR THE V85TT, MOTO GUZZI’S ALL-TERRAIN MODEL. THE SHOOT FOR THE NEW ADVERTISING CAMPAIGN TOOK PLACE IN SOUTHERN SARDINIA IN THE SPLENDID SETTING OF IS MOLAS.

THE MOST BEAUTIFUL IMAGES OF APRILIA ALL STARS

THE PHOTO AND VIDEO REPORTS OF THE GREAT APRILIA CELEBRATION OF BIKES AND CHAMPIONS BOTH PAST AND PRESENT. AN UNFORGETTABLE DAY FEATURING THE PRESENTATION OF THE APRILIA RACING MOTOGP 2019 TEAM WITH RIDERS IANNONE AND SMITH AND PLENTY OF OUTSTANDING CHAMPIONS ON THE TRACK, INCLUDING BIAGGI, CAPIROSSI, POGGIALI, GRAMIGNI AND LOCATELLI. WITH AN AVALANCHE OF PRIZES: A MARVELLOUS APRILIA SHIVER 900, A MOTOGP PASS, APRILIA ACADEMY COURSES AND HUNDREDS MORE PRIZES. PLUS: A SHOP SELLING APRILIA AND APRILIA RACING GADGETS AND ACCESSORIES; TEST RIDES; MUSIC FROM VIRGIN RADIO AND ENTERTAINMENT IN THE PADDOCK. AS WELL AS THE WORLD PREMIERE OF THE NEW 217 HP RSV4 1100 FACTORY AND THE RSV4 X SPECIAL EDITION. MORE THAN 10 THOUSAND PEOPLE ENJOYED ALL THIS AT APRILIA DAY IN TUSCANY!

APRILIA IGNITES MUGELLO WITH PASSION

MORE THAN TEN THOUSAND AT APRILIA ALL STARS, THE CELEBRATION OF THE BRAND FROM NOALE. WITH IANNONE AND SMITH, THE MOTOGP TEAM PRESENTED THE NEW RSV4 1100 FACTORY AND THE SPECIAL 225 HP X VERSION THAT CELEBRATES THE RSV4’S TENTH BIRTHDAY. LIVING IT UP ON THE TRACK WERE MAX BIAGGI, LORIS CAPIROSSI, MANUEL POGGIALI, ALEX GRAMIGNI AND ROBERTO LOCATELLI.

EXTRAORDINARY VESPA INSTALLATION
AT THE 2019 KALA GHODA ARTS FESTIVAL

“POWER TO EARTH” IS THE TITLE OF THE WORK, WHERE DECORATED BODIES OF THE ICONIC SCOOTER RISE AROUND THE EARTH, PRODUCED AS PART OF THE “VESPA ART” INITIATIVE AND EXHIBITED AT THE POPULAR MODERN ART AND CULTURE EVENT.