24 July 2025 – The “Vespa by the Mountain” experience returns for Summer 2025, hosted once again at Baita Sofie in Ortisei, 2,410 meters above sea level in the heart of the Dolomites. Following its winter edition, the Vespa-branded project comes back with a summer reinterpretation of the Italian brand’s free-spirited essence in an alpine setting, extending the visual and sensory narrative to the surrounding outdoor spaces.
For the summer season, an open-air lounge comes to life where the sky meets the mountains in a new setup featuring cushions, poufs, and blankets designed by Vespa, transforming the landscape into an immersive space for relaxation. On the lawn in front of the chalet, visitors can enjoy a picnic experience with baskets and blankets curated by Vespa for an authentic break.
Inside the chalet, alongside a personalized table setting with elements created specifically for the initiative, the star is the Vespa GTS SuperTech 310 in the “bianco innocente” colorway: an icon of style that blends seamlessly with the rarefied, luminous atmosphere of the high-altitude surroundings.
(Photo Credits: @andymassaccesi).
The collaboration between Vespa and Baita Sofie represents a perfect blend of heritage and contemporaneity. Every detail — from the wooden sign to the personalized Vespa blankets — reflects an aesthetic shaped by a passion for travel, attention to design, and love for nature.
Baita Sofie:
https://www.seceda.com/en/summer-seceda.asp
The new edition of “Vespa by the Mountain” is part of a broader calendar of summer activations by Vespa, designed to celebrate freedom, travel, and the brand’s unmistakable style across various locations with a strong identity of their own. An experiential narrative that, season after season, continues to evolve and accompany Vespa lovers through new settings.
https://theemptyspace.vespa.com/it-en/summer-edit
VESPA:
https://www.vespa.com/en_EN/
Vespa by the Mountain, summer season 2025:
https://www.vespa.com/en_EN/vespa-world/events-vespa/vespa-by-the-mountain-summer-season/
The previous experience, Vespa by the Mountain, December 2024-January 2025:
https://www.vespa.com/en_EN/vespa-world/events-vespa/vespa-by-the-mountain/
https://wide.piaggiogroup.com/en/articles/events/vespa-by-the-mountain/index.html
