IN MISANO, APRILIA RACING AND BCODE SIGN A PARTNERSHIP AGREEMENT FOR THE DEVELOPMENT OF THE DIGITAL PRODUCT PASSPORT
Noale (Italy), 23 September 2024 - During the GP of Emilia-Romagna, the new technological partnership between Aprilia Racing and the Milan-based start-up Bcode was announced. This agreement represents an important step forward in digital innovation in the segment, thanks to the introduction of the Digital Product Passport (DPP), associated for the first time with a motorcycle: the new Aprilia RSV4 X ex3ma, presented on Friday 20 September in Misano (photos in this article, n.d.t.).
https://wide.piaggiogroup.com/en/articles/products/aprilia-rsv4-x-ex3ma/index.html
https://www.aprilia.com/en_EN/aprilia-world/news-aprilia/aprilia-factory-works-rsv4-x-ex3ma/
The Digital Product Passport is a digital tool which contains certified, electronically accessible, detailed information on a specific product, ensuring complete transparency and traceability.
Within the DPP created for the Aprilia RSV4 X ex3ma, information targeting both purchasers and potential customers will be available. The content will include information on the performance of the bike, images, in-depth details, videos, and an interactive AI chat capable of answering any question on the RSV4 X ex3ma.
The unique characteristic of this chat is that it will be Max Biaggi’s digital avatar which responds. This is not a random choice, because the Aprilia RSV4 X ex3ma celebrates the first 250cc World Grand Prix Racing Championship title Biaggi won in 1994. The avatar will provide not only technical responses about the bike, but also personal and sport trivia on the champion’s career, creating an involving and unique experience for the users.
The goal of this technological partnership, which begins officially from the 2024 season, is to further promote the Aprilia Racing product, elevating the experience to its purchasers. Bcode’s DPP software offers a reliable, accessible, and uncorruptible solution, ensuring transparency on the life cycle of the product.
Bcode, a spin-off of the Polytechnic University of Milan, is a software development company specialised in blockchain and Web3 technologies involved in creating innovative solutions for the industrial and technological sector.
MASSIMO RIVOLA – APRILIA RACING CEO: “We are thrilled to have signed this partnership agreement with Bcode. The Digital Product Passport, created exclusively for the Aprilia RSV4 X ex3ma, demonstrates our commitment to providing our customers with, not only high-performance motorcycles, but also with an innovative and involving digital experience.”
APRILIA: https://www.aprilia.com/en_EN/
Source: https://www.facebook.com/BcodeBlockchain/
STEFANO SANA – BCODE MANAGING DIRECTOR: “Bcode and Aprilia Racing are launching a partnership which will have an innovative start-up and a historic Italian company collaborating in the direction of digital transition. Thanks to the technologies developed by Bcode, such as Web3, Blockchain, and Artificial Intelligence, Aprilia Racing will be able to ensure traceability, transparency, and incorruptible certification of the data along the entire production chain, with an eye towards sustainability. This is a significant collaboration which will have Aprilia Racing and Bcode involved in perfecting top-of-the-line Italian excellence, at the same time offering customers constant interaction thanks to the new, interactive artificial intelligence systems.”
BCODE:
https://bcode.cloud/
BCODE, spin-off of the Polytechnic of Milan:
https://www.polimi.it/en/research/technology-transfer/spin-off/bcode
