GREAT SUCCESS FOR THE GRAND OPENING EVENT OF THE NEW FLAGSHIP STORE, IN THE HEART OF THE MOST IMPORTANT COASTAL CITY; AND, AFTER THE PRESS LAUNCH OF THE NEW APRILIA TUAREG 660, NUMEROUS EVENTS ARE SCHEDULED FOR CUSTOMERS WHO LOVE THE PIAGGIO GROUP BRANDS.
March 2022 – The first part of this year is one to remember for Ofer Motor, importer in Israel for the Piaggio Group brands (Aprilia, Moto Guzzi, Piaggio, Vespa), with a double stand-out event: on 28 February 2022 the opening of the new flagship store – Motoplex Ofer – in Tel-Aviv, and in early march, as a grand opening event, the press launch of the new Aprilia Tuareg 660, with test rides for the journalists.
Explains Kobi Gilon, Vice Managing Director of Ofer Motor in Tel-Aviv (with company headquarters at Hassadna Street and new Motoplex showroom at HaMasger Street), Piaggio Group importer in Israel: “Ofer Motor is a family-owned company, importing and marketing Piaggio Group's entire lineup of brands – Piaggio, Vespa, Aprilia, and Moto Guzzi – managing both the retail and B2B activities.”
THE NEW MOTOPLEX FLAGSHIP ON THE AUTOMOTIVE RETAIL STREET OF TEL AVIV. Kobi Gilon continues: “The new Motoplex flagship store Motoplex in Tel-Aviv, which is spread over about 250 square meters dedicated to the Piaggio Group brands (vehicles and accessories), is in HaMasger Street - Tel-Aviv's high street at the heart of the city's automotive industry, which was the reason for choosing this location. We decided it was time to invest in a Motoplex – ‘The Home of Piaggio Group Brands’. And we are really thrilled to have done so.”
SUCCESS OF THE GRAND OPENING EVENT: PRESS LAUNCH OF THE NEW APRILIA TUAREG 660. “Our first activity at the Motoplex flagship store was the launching of the new Aprilia Tuareg 660.
The event was a huge success, with positive feedback from the journalists who attended, and subsequent broad coverage in the media.
And, in the future - Kobi Gilon concludes - we plan to hold customer events there, like seminars, screenings of Moto GP races, club activities, demo days, etc., making our Motoplex store the hub of Piaggio Group's activities in Israel.”
Large rally, February 2022, to celebrate Moto Guzzi’s 100 years+1. With brand new, vintage, and classic bikes: everyone welcome! And Italian Style break, including pizza and toasts with Italian spumante. Photos and video: Asaf Rahamim.
Video source, Ofer Motor Facebook:
www.facebook.com/oferavnir
