March 2023 (G.T.) – A truly original event that obtained vast coverage in the media, not only among specialised periodicals but also among lifestyle magazines such as Vogue (Thailand) and newspapers like the Bangkok Post. It was "Aprilia SR GT - The Ultimate Night" which was held at the beginning of the year (14 January 2023) at the Rajadamnern Boxing Stadium in Bangkok, Thailand, with the sporty scooter Aprilia SR GT 200 range in the spotlight.
Over 250 people were invited to the grand launch event including renowned influencers, celebrities, athletes, and media representatives from the different industries.
(Left to right): Thai boxer Buakaw Banchamek, Simone Niccolai (Director of Piaggio Asia Pacific), Pornada Niwatwong (Managing Director of Vespiario Thailand), Gianluca Lozzi (General Manager, Motorcycles Division of Vespiario), and Antoine Pinto, French Muay Thai kickboxer.
The official unveiling of the Aprilia SR GT Infinity Blue, the new product in the range, was jointly conducted by Simone Niccolai, Director of Piaggio Asia Pacific and Pornada Niwatwong, Managing Director of Vespiario (Thailand) Co. Ltd (official importer of the Piaggio Group in Thailand).
Aprilia SR GT 200 is an exciting and important addition to the Aprilia range in Thailand. SR GT is urban adventure: the sporty scooter guarantees fun and a sporty ride in everyday use. It is unstoppable in urban commuting and also ready for suburban adventure.
Sporty by nature, it is agile and ready for anything thanks to its long-travel suspension and sculpted wheels. It is protective and functional, with an “active” riding position to provide better control of the road.
The complete Aprilia motorcycle range was also on stage at the event, with the Aprilia SR GT 200 in the spotlight.
Legendary Thai boxer Buakaw Banchamek honoured the event and amazed the audience with his ‘special highlight show’. The night was also graced with live music performance by the renowned music star, Burin Boonvisut, which added to the excitement of the entire event, multiplying the enthusiasm and applause of the big event which received extensive media coverage.
Our thanks to Piaggio Asia Pacific 2-Wheeler and Vespiario (Thailand) Co. Ltd. for their collaboration.
For information purposes, here are the top media coverage links of the Aprilia event in Thailand.