Not just business: Pelican Motors Ltd., the Piaggio Commercial Vehicles importer in Somalia, also has a social focus, a “philosophy” that takes the form of sponsorship for a variety of important events and initiatives, intended mainly for young people and to support the local community. One example is the football tournament in the Somalian capital, Mogadishu: as sponsor, Pelican provides the clothes for the teams (all the shirts, in different colours for the different teams, have the importer’s logo) and handles organisational arrangements, the preparation of the pitches and the award ceremony.
The football tournament is an occasion for young Somalians with limited financial resources to become involved in sport and its healthy positive values. The 2017 final took place recently in the Ex-Control Olympic Stadium: the cup was won by the team wearing the white shirts, by Pelican Piaggio Commercial Vehicles.
This video clip provides a “portrait” of the 2017 tournament in Mogadishu, an event enthusiastically followed by the young players’ fans, families and friends.
Football in Mogadishu - Portrait 2017
INFO:
www.pelicanmotors.so
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Graziella Teta
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