THE NEW FLAGSHIP STORE OF THE APRILIA, MOTO GUZZI, PIAGGIO, AND VESPA BRANDS IN THE HEART OF SHUWAIKH. GENERAL MANAGER ACHRAF TAMIM: “WE ARE EXTREMELY EXCITED TO LAUNCH THE NEW BNK MOTION MOTOPLEX IN TIME WITH THE START OF THE RIDING SEASON: THIS IS A UNIQUE DESTINATION – ON THE SIRRB KARTING TRACK – WITH A SPECIAL ATMOSPHERE FOR THE 2 WHEEL RIDING COMMUNITY.” DURING THE OPENING EVENT, THE LAUNCH OF THE APRILIA TUAREG 660 WAS ALSO HELD.
November 2022 – From Kuwait, BNK Motion announced the successful grand opening event of the new flagship store, BNK Motion – Motoplex, in Jahra RD, Al rai, in the heart of Shuwaikh, an important industrial and commercial area where the major international automotive brands have their headquarters, near the international airport. The BNK Motion Motoplex is the flagship store, vehicles and accessories, carrying all Piaggio Group brands - Aprilia, Moto Guzzi, Piaggio and Vespa - in Kuwait, and now it is part of the vast Motoplex global network. The General Manager of BNK Motion, Mr. Achraf Tamin, explains, “We are extremely excited to launch the new BNK Motion Motoplex in time with the start of the riding season in Kuwait. The new 3S facility will constitute a unique destination for the 2-wheel riding community in terms of location on the Sirrb Karting Track and atmosphere.”
BNK Motion is a subsidiary company under BNK Holding headquartered in Kuwait and spearheaded by Mr. Bader Nasser Al-Kharafi founder and owner.
As the GM of BNK Motion, the Motoplex also comes under Mr. Tamin’s responsibility. He continues, “The showroom space is 516 sqm; outdoor terraces space is 98 sqm; the workshop is 70 sqm. The number of dedicated staff will be 9 overall once all positions are filled, including 5 under aftersales. The new Motoplex is geared to host biker gatherings, by providing an ideal venue for biking clubs as well as special events related to CSR causes that are of interest to our riding community and new product launches.” And a first launch already took place during the grand opening of the new BNK Motoplex, starring the Aprilia Tuareg 660, which drew great interest from participants and the press in attendance at the grand opening.
The new facility constitutes a one-of-a-kind venue for biking enthusiasts, where numerous events are scheduled for the riding season as well as plans to hold customer events, such as trainings, screenings of Moto GP races, riding clubs' activities, and demo days, making the Motoplex store located at Sirrb Circuit the hub of Piaggio Group's activities in Kuwait.
For the record, the grand opening event – which was held on 26 October 2022 – was preceded by painstaking preparation down to the smallest detail: high quality 3D printed invitation sent to VIPs and riding club presidents; another e-invitation sent to other guests; the event itself that began in the afternoon with a DJ providing a mix of R&B, classic and mellow music until 8 in the evening, followed by a live band performance for the rest of the evening; and there’s more - the first 200 participants received a Vespa T-Shirt Vespa; Italian style menu which naturally included caffè espresso and, last but not least, the box for each guest - a memento of the grand opening with a miniature motorcycle helmet and a commemorative plate inside. Riding touch!
Source of images, BNK Motoplex Instagram:
The grand opening of the new BNK Motoplex received ample coverage on social media channels and in the press, like the Kuwait Times:
and Kuwait Newz:
(Our thanks for collaborating on this article to: Fabio Vigo, Middle East and Africa Business Manager/MEA Region & Importers, in the 2W Italy Direction area, EMEA & America Market, Piaggio Group).