THE “FUTURPIAGGIO” EXHIBITION OPENS THE NEW PIAGGIO MUSEUM
Extending beyond the Vespa, the Piaggio Museum has undergone a complete overhaul, enlarging its exhibition space and collections to become the largest motorcycle museum in Italy and one of the biggest in Europe. Starting on21 April 2018the exhibition“FuturPiaggio – 6 lezioni italiane sulla mobilità e sulla vita moderna”(“6 Italian lessons on mobility an modern life”) presents the new areas to visitors together with the five spectacular permanent collections covering more than one hundred years of thrilling achievements.
So, on 21 April the new Piaggio Museum in Pontedera (Pisa) opens its doors with the exhibition “FuturPiaggio – 6 lezioni italiane sulla mobilità e sulla vita moderna” (“6 Italian lessons on mobility an modern life”), inspired by the eponymous book by Jeffrey Schnapp published for the Piaggio Group’s 130th anniversary.
Through an itinerary of great aesthetic impact, explicitly inspired by futurism and a celebration of motoring, the exhibition immerses the visitor in the spirit of the volume written by Schnapp (Professor of Romance Literature and Comparative Literature at the Architecture and Design department of Harvard) to mark the Piaggio Group’s 130-year history. Open until10 June 2018, the exhibition analyses the concept of mobility developed by the Group through its long history, and looks ahead to the future of today’s leading European player in light mobility.
After 18 years of successful operation reflected in 600,000 visitors, the Piaggio Museum has been completely renewed, with more than 250 valuable items displayed in an exhibition space that has been extended from 3,000 to more than 5,000 square metres. As a result, the Piaggio Museum has become the largest and most complete motorcycling museum in Italy, with unique pieces illustrating the history of the Piaggio Group and, simultaneously, the development of mobility. Because the Piaggio story is interwoven with every form of transport: ships, trains, aircraft, automobiles, scooters and motorcycles have all been manufactured by the company and its brands.
The increased exhibition space is the result of the addition of two completely new areas, which, like the original Museum, have been created through the restoration of former manufacturing sites. They display the new collections, one on the Piaggio and Ape brands, the second on the motorcycle and racing history of the Aprilia, Gilera and Moto Guzzi brands, which, together, boast an extraordinary 104 world championship titles in the various motorcycle racing categories, from MotoGP and Supermotard to Trial and Superbike.
Official photo: the 2018 Aprilia Racing Team Gresini in Qatar.
Losail (Qatar), March 16-18, 2018 – Team, riders, engineers, technicians, motorcycles and atmospheres at the Aprilia Racing Team Gresini pits – where was also the champion Max Biaggi – during the first Grand Prix of the 2018 season. Remembering, with a minute of silence during the day of races on Sunday, the founder of the manufacturer from Noale Ivano Beggio and the Aprilia rider Ralf Walmann, who both recently passed away. And, in their homage, black bows on the Aprilia RS-GP hulls.
Already greatly admired by the public and the press, the Moto Guzzi V85 concept recently presented at a world preview in Milan, on the occasion of the 2017 international Eicma motorcycle exhibition, does not yet have a name. What would you call the new classic enduro from Moto Guzzi? Fans of the eagle brand and biking enthusiasts are invited to send us their ideas via the mini website:
As the site says: “All Moto Guzzi motorcycles have always had legendary names. Now the V85 asks for your participation: send your suggestions to contribute to define the name of the bike and write the history of Moto Guzzi with us!” We want your ideas!