WIDE PIAGGIO GROUP MAGAZINE • ARTICLES COLLECTION • MAY-AUGUST 2017
WIDE PIAGGIO GROUP MAGAZINE • ARTICLES COLLECTION • MAY-AUGUST 2017
Not just business: Pelican Motors Ltd., the Piaggio Commercial Vehicles importer in Somalia, also has a social focus, a “philosophy” that takes the form of sponsorship for a variety of important events and initiatives, intended mainly for young people and to support the local community. One example is the football tournament in the Somalian capital, Mogadishu: as sponsor, Pelican provides the clothes for the teams (all the shirts, in different colours for the different teams, have the importer’s logo) and handles organisational arrangements, the preparation of the pitches and the award ceremony.
The football tournament is an occasion for young Somalians with limited financial resources to become involved in sport and its healthy positive values. The 2017 final took place recently in the Ex-Control Olympic Stadium: the cup was won by the team wearing the white shirts, by Pelican Piaggio Commercial Vehicles.
This video clip provides a “portrait” of the 2017 tournament in Mogadishu, an event enthusiastically followed by the young players’ fans, families and friends.
Football in Mogadishu - Portrait 2017
INFO:
www.pelicanmotors.so
THE AFRICAN COUNTRY HAS BEEN SUFFERING FOR MONTHS FROM A SEVERE DROUGHT, WHICH HAS DEVASTATED CROPS. PELICAN MOTORS LTD. IS CONTRIBUTING TO THE RELIEF OPERATIONS, TAKING FOOD AND BASIC NECESSITIES TO THE WORST-HIT VILLAGES.
Appeals on behalf of Somalia have multiplied since the beginning of 2017: urgent action is needed to save thousands of lives, endangered by the severe drought that has hit the country, devastating crops and causing food shortages and famine. The Piaggio Commercial Vehicles importer – Pelican Motors Ltd. – responded immediately, taking food and basic necessities to families in the worst affected villages.
Somalia has a population of more than 14 million (2016 World Bank figure), and malnutrition is still a widespread problem, even among children (Unicef estimates that about one million of them are affected). The Piaggio importer’s commitment is an admirable example of solidarity.
This is not an isolated effort, however: Pelican Motors Ltd. has always combined its business activities with solidarity, taking part in a variety of initiatives to promote the development of the community, with a particular focus on young people.
IN THE MARKETS COLUMN READ ALSO THE PREVIOUS ARTICLE:
PELICAN MOTORS LTD. SPONSORS THE MOGADISHU FOOTBALL TOURNAMENT
Editor
Direttore Responsabile
(Istanza di variazione in corso)
Senior Editor
Caporedattore
Graziella Teta
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